Mark Derho
*IT, "What *it takes" to do the JOB
*********@*****.***
Summary
Mark Derho: Seeking employment with a tech-focused, web-friendly company.
+20y NYC experience: Internet, Creative and Online Media and Marketing Professional; primarily serving
national-brands, start-up website and software developers, media networks and advertising agencies.
Ucanhire.me to energize and upgrade any established-brand, network, agency or start-up.
Seeking professional challenge, responsibility and resources to do more impactful and important work;
representing a “web-mobile-friendly company with a start-up mentality”, and working with a motivated team
that requires challenge. Ask yourself; “Does he have what *it takes to do the job?”
Language or Software / Skill
• HTML 1-5 : Responsive website design/develop (20y)
• WordPress (CMS) : Themes, plugins, widgets, optimization (3y)
• Adobe Photoshop : Graphic design web/online ads/print (*20y)
• CSS/Javascript/PHP : Programming (level and years exp. varies)
• Avid Pinnacle, Fruity Loops : Video editing (2y), audio mixing (1y)
• Microsoft Office (Word/Excel/PowerPoint) : (15y)
Online Marketing / Social Media Platforms
• Google* AdWords/AdMob (Search/Mobile/Display/Network) : (3y)
• Google Webmaster Tools, Analytics, Maps, Places : (8y)
• YouTube : Video editing, channel monetization, advertising (3y)
• Facebook : Design/develop, custom API’s, 3rd-party applications (4y)
• Twitter, Google+, LinkedIn, Pinterest : Design/develop pages/profile (3y)
• Wildfire, HootSuite : Social Media Management Tools (1y)
• EasyPurl, Purlem : Personalized URL marketing w/ direct mail (5y)
• Constant Contact, MailChimp : Email Marketing (10y)
• GoAnimate, EventBrite, JetPack : Animation, Events, Widgets (2y)
• SEO-Moz, All-in-One SEO, PageRank Tools : Organic SEO (10y)
• SMS/MMS Text, QRCodes, Geo/Location : Digital/cellular marketing tools
Experience
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Freelance Web/Marketing Consultant (dba) at TECH SAVVY NYC
February 2012 - Present (1 year 5 months)
Tech Savvy NYC Independent (2010-Present)
Independent (dba) efforts: multiple NYC small business clients; design/development and maintenance of
multiple clients, Responsive WordPress websites, multiple social media pages, created original content,
organic SEO strategies, print/banner design, email marketing, event marketing, more.
Independent, capable, and accomplished.
I moved to New York City after US Navy service in Desert Storm and Iraq, on the aircraft carrier USS
Saratoga (CV-60); as an Airman on the flight-deck. After teaching myself HTML1 and Photoshop2; and
designed my first website professionally in 1993. I've continued to pursue an Internet-specific: development,
creative and marketing career; including project and product management; and for over (20) twenty years in
NYC.
* 20y NYC Internet career with major agencies, national brands and NYC start-ups
* US Navy, Desert Storm, Iraq; USS Saratoga CV-60 Flight-Deck - Aircraft Carrier
* University of Oregon; Communications, Tennis 1986
* 10 HS Varsity Letters (4y) #1 Singles Tennis, (4y) *Wrestling (*2x District Champ), (2y) Football
* Primary Education: (GATE) Gifted and Talented Education; (MGM) Mentally Gifted Minors
3 recommendations available upon request
Mobile Marketing Project Management Consultant at WebCBG
July 2012 - December 2012 (6 months)
WebCBG Consultant (2012) Mobile Marketing Project Management Consultant
(2) Mobile Phone Application Marketing Plans: Independently responsible for marketing strategy and
planning for’ (2) two mobile phone applications (InsureAccess, 2MyTeam). Original content strategies, press
release, blogs, social media network marketing with 3rd-party API's and RSS feeds; WordPress (CMS)
websites and landing pages, Google AdWords: Search, Mobile and AdMob online advertising.
1 recommendation available upon request
Web/Creative Strategies Manager at National Relief - Eagle One Debt Solutions
2011 - 2012 (1 year)
National Relief Consultant (2011) Web/Creative Strategies Manager
Managed Websites, Projects and Vendors: Organic website (SEO) search engine optimization (keywords and
content); “original content” (TextBroker $100K account); website design and development
(HTML/WordPress); designed banner ads/campaigns (AOL, Yahoo); Email Newsletter, and research.
1 recommendation available upon request
Consultant-Vendor at Corporation to Develop Communities of Tampa
2010 - 2011 (1 year)
Managed website design, maintenance and content, researched competition/industry marketing technologies;
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successfully accomplished traffic-registration goals. Video production and video editing. Print Design.
Google Apps implementation and training. Facebook Page Training.
Sales and Marketing Manager at EasyPurl
2007 - 2008 (1 year)
Worked directly with principals; 1st non-principal to sell the EasypURL platform to a client/s and provided
extensive tech and user input as beta-tester and client Project Manager. Business Development.
Manager of Site Development at CarDay
1998 - 1999 (1 year)
* 1st Project Mgmt. Role CarDay - Manager of Site Development
(1999-2001) Silicon Alley start-up and early leader (vs.) AutoTrader and Cars.com. Contributions as
Manager of Site Development - Documented "site build" progressions, managed the VC/QA process; all
technical documentation, reports and recommendations; supervised vendors and between 4-6 Producers.
Quality Assurance Analyst / Web Software Development at FortuneCity
February 1997 - January 1999 (2 years)
FortuneCity - (fortunecity.com, flynote.com, hotgames.com)
Provided creative source material; established site and software test criteria (QA-WinRunner); Software
Version Control (VC-PVCS Version Manager). Project Management and development of online
technical/help/user documentation.
Project Manager - Web and Graphic Designer at Information Builders - Institutional Investor
Newsletter
1994 - 1996 (2 years)
Information Builders - Institutional Investor Newsletter: (ibi.com) and (iinews.com) Site redesign &
archiving; 14 years of a (16-32 page) monthly publication for WWW.
Web and Graphic Designer at Foreman Interactive - Register.com - Internet Creator
1993 - 1994 (1 year)
Web-Graphic-Designer; Foreman Interactive/Register.com - This was my first Internet job. HTML web and
graphic design, brand-identity. Hired as 1st Web-Graphic-Designer for "Internet Creator", the 1st WYSIWG
for websites. Register.com
Web and Graphic Designer at Griffin-Bacal
1993 - 1994 (1 year)
Grifin-Bacal - Knex knex.com
As an on-site Web and Graphic Designer and occasional project manager for advertising agency
Griffin-Bacal. Created HTML and GUI interfaces for websites, online games and mini-programs to entertain
children and sell Knex toys. Actively participated in advertising and marketing meetings and often wrote site
and campaign copy. Additional Grifin-Bacal campaigns and sites.
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Publications
Don't Tell Me I Can't - by Robert J. Samuels
United States July 1, 2012
Authors: Mark Derho, Robert J. Samuels, Peter Golenbeck
This is the memoirs for Robert J. Samuels, my friend, client and mentor. Bob was a Banking Pioneer, Civil
and Human Rights Activist and National Prostate Cancer Spokesman. I helped him with a variety of tasks
associated with publishing including designing his logo, book cover and spending MANY hour, teaching Bob
how to use Google Apps and providing ongoing technical and computer support.
Robert J. Samuels was a client and a personal friend. I am honored to have had an opportunity to work
directly with Bob over the course of 2 years, on branding and 2 websites, provide encouragement, training
and support – as Bob became proficient quickly with Google Apps… and most importantly assist Bob with
the publication of his memoirs.
For these efforts Bob was extremely gracious and personally thanked me in the dedication of his memoirs...
“Special Thanks to… my friend Mark Derho for his brilliant web design work”
Projects
66 Water Street DUMBO, Bklyn
February 2010 to Present
Members:Mark Derho
66 Water St.
Restaurant & Events
Dumbo Brooklyn’s Largest Full-service Event Space, 3 Rooms, 2 Floors, +7000 sq.ft.
Multiple Websites, Blogs, Social Media Pages and Content, Video Production and Editing, Print Marketing
and Signage, Email Blasts, Event Marketing, Print Marketing, more…
Riverwalk Bar Grill NYC
January 2012 to Present
Members:Mark Derho
Roosevelt Island’s Riverwalk Bar and Grill, a local food and dining staple (circa 2009) providing a
wide-variety of menu options, indoor/outdoor seating and family-style dining.
Retainer client (2011) - WordPress websites, Facebook pages and maintenance with original content, videos,
event marketing.
Web CBG - 2MyTeam Mobile App
August 2012 to Present
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Members:Mark Derho, Alex Sinaly, Vanessa N., Alex Massoneau
“2myteam” is a mobile phone application designed to automate and make easier, the everyday tasks
associated with sports team scheduling and game-related communications. (Original copy by Mark Derho)
Skills & Expertise
Analytics (Intermediate, 10 years experience)
Digital Marketing
Facebook (Advanced, 3 years experience)
Google Adwords (Intermediate, 2 years experience)
Google Apps (Advanced, 4 years experience)
Google Analytics
Google Webmaster Tools (Advanced, 7 years experience)
Graphic Design (Advanced, 20+ years experience)
HTML (Advanced, 20+ years experience)
Integration (Advanced, 10 years experience)
Marketing Strategy
New Business Development (Intermediate, 10 years experience)
Online Advertising (Advanced, 10 years experience)
Online Marketing (Advanced, 10 years experience)
Photoshop
SEM (Advanced, 2 years experience)
SEO (Advanced, 10 years experience)
Social Media Marketing (Advanced, 5 years experience)
Text Marketing (Intermediate, 2 years experience)
Web Analytics (Advanced, 5 years experience)
Web Design (Expert, 20+ years experience)
Web Development (Advanced, 20+ years experience)
Wordpress (Advanced, 2 years experience)
Advertising
Education
University of Oregon
BA, Communications, Marketing, Tennis, 1984 - 1988
Activities and Societies: Tennis Team
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Honors and Awards
Springfield High School - Tennis #1 Singles (1982-1984)
District Champion 1983 and 1984
4-year Varsity Letterman
Springfield High School - Wrestling (1981-1984)
District Champion 1982, 1983 and 1984
4-year Varsity Letterman
Springfield High School, Football Team (1982-1984)
2-year Varsity Letterman
Interests
I
Additional Interests; All things Internet/Web 2.0, information and open-source technology. Google acolyte and
mobile computing proponent. Film and video applications for creative storytelling and marketing. Arduino
robotics and physical computing. Agile project management. AJAX web development. “Kurzweil’s
Singularity”, green energy and sustainable building, tennis, and cycling.
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Mark Derho
*IT, "What *it takes" to do the JOB
*********@*****.***
5 people have recommended Mark
"Mark is very knowledgeable, in both Marketing and Technology. He knows his way around the industry, and
always finds creative solutions to help his clients strengthen their products and overall brands. When it comes
to anything digital, Mark is definitely the guy to go to."
Tom Iannone, Account Executive / Business Development, Textbroker International, was with another
company when working with Mark at Tech Savvy NYC
"I have entrusted the creation and maintenance two of my websites to Mark. He takes a detail oriented, hard
working, no nonsense approach to his projects and has consistently delivered a finished project within budget
and earlier than anticipated. If you are looking for a reliable, hands on web developer who actually cares
about his clients at a very reasonable rate, I wouldn't hesitate to use Mark Derho."
Jonathan Hoo, was Mark's client
"Mark is amazing! I first contacted Mark by phone and I think our first call lasted an hour. Mark introduced
me to social media, and with his direction I have never looked back. Mark was patient as I asked silly
question after silly question. I am certain that Mark will exceed any of your expectations. His Knowledge is
unmatched."
Arlie DuBois, was Mark's client
"I would like to reccomend Mark Derho for his computer expertise and ease in helping me set up my You
Tube video found on my website at gregbarberco.com My video was done in a setting that made it difficult to
convert. Mark did it and I am impressed with his overall knowledge of Google and all the SEO formats. Greg
Barber Eco Friendly Printer 973-***-****"
Greg Barber, President, Environmental Paper & Printing by Greg Barber, worked directly with Mark at
WebCBG
"Mark is really forward thinking person and great designer and technology aggregation person"
Oleg Sunko, R&D, Callision Inc., worked with Mark at EagleOne
Contact Mark on LinkedIn
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