Objective: SEO Analyst
Benjamin Dela Cruz
Cell: 209-***-****, Email: *******@*****.***
Online Core Competencies and Strengths: SEO
. Extensive knowledge of search engine optimization (Keyword Managing,
Site Auditing, Page Ranking, Backlinks management, Directory
Submission, Search Engine Saturation).
. Google and Bing/Yahoo Analytics (Monitoring Realtime, Audience,
Demographics, Ads, Content, Traffic, Conversions).
. Google and Bing Webmaster tools (Configuration, Sitelinks
configuration and Sitemaps generation, Fixing Crawl Errors, Indexing
URL, Analyze Search Queries,, Search Keywords, monitor Internal and
External Links, apply HTML Improvements)
. Optimizing and improving Websites structures improving Meta
descriptions, Title tags, Image title tags.
. Updating websites pages for relevancy and for easier to navigate
optimizing content.
. Content editor Adobe Dream weaver CS5.5. Graphics editor Adobe
Photoshop
. Social Buzz Management, monitor social signal recorded on Analytics.
. Analyzing Organic Search Algorithm then test and apply improvement on
SERP.
. Monitor continuous SEO changes Panda updates and Penguin filters.
Online Core Competencies and Strengths: SEM/PPC
. Google Adwords for PPC Campaign (Keyword management, Traffic
Estimator).
. Managed campaigns budgets
. Internet marketing programs: including organic search optimization,
blogs implementation, paid search marketing.
. Advertising on Social media networking sites.
. Organic Search winning keywords management for Page 1 SERP
. Assisting in tracking important Marketing KPI's
Current Projects: e-Commerce Online Stores and Social Media
. DandlePets.com - Online Store for Pet supply
. 3bebe.com - Online Super Store with Multi Vendor support Global
Marketplace
. KelayShop.com - Online Store offering Apparels
. KelayStore.com - Online Auction Buy & Sell
. MusicVideoShare.com - Social Media site with Super Store plugin.
Professional Experience
WebByLine, LLC
SEO, SEM, CMS
2012 - Present
Main Responsibilities
. Significantly improved SEO (Search Engine Optimization) for web
resources.
. Paid placement on Google (SEM)
. Business profile optimization on Google+ Local and Yahoo Local
. A verified listing in local search is where the business owner claims
its location creates and enhances profiles on Google+, Bing, Yahoo.
. Proposed new internet marketing strategies - Provided leadership and
guidance to search-engine marketers
. Developed ways to significantly improve web content, create on-page
and off-page optimization, website design and technical adaptation.
. Designed detailed feature specification documents to improve the
website and various online projects. Analyzed and reported web
analytics performance - Give relevant recommendations and advised
adjustments.
. Content Management System (Wordpress, Joomla, Drupal,
SocialEngine4.xx)
BMD Cloud Computing
SEO, SEM, CMS Developer 2010 - 2012
Main Responsibilities
. Significantly improved SEO (Search Engine Optimization) for web
resources.
. Web Design and Development, offering services that relies on the top
CMS tool being used (WordPress, Joomla, Magento, Drupal). With custom
designs based from your requirements Business profile optimization on
Google+ Local and Yahoo Local
. Developed ways to significantly improve web content, create on-page
and off-page optimization, website design and technical adaptation.
. Designed detailed feature specification documents to improve the
website and various online projects. Analyzed and reported web
analytics performance - Give relevant recommendations and advised
adjustments.
. Content Management System Application design.
Atlantic & Pacific RE - DRE License # 01706632
Modesto, California
2005 - Present
Clients: Bank of America, Chase, GoodmanDean, Precision AMC
. B2B Account Development with Banks, Lenders in acquiring REO
Properties.
. Developed and managed campaigns internet marketing programs:
Localization, client online awareness.
. Social Media campaign - Created and maintained social media profiles:
Face book, LinkedIn.
Lifeview, Inc. - Business Developer
Fremont, California
2000 - 2005
Main Responsibilities and achievements:
. Established business relationship with Army and Air Force Exchange
Service, adding at least 3 sku's of Lifeview products. Working closely
with Bob Woyciesjes AAFES Buyer to effectively monitor and increase
Lifeview products sales.
. Established business relationship with Fry's Electronics. Work closely
with Fry's Electronics Marketing department to increase sales volume
of Lifeview Products. Fry's Electronics added another 300 units per
items per month sales for Lifeview.
. Lifeview products were at Ingram Micro USA, I'm working with Linda
Aggazzotti and Shelly Anne Rein of Ingram Micro USA for Lifeview, Inc.
products PDA accessories and TV Tuner Card. Business. Ingram Micro USA
has added an additional 300 units per items per month surpassing my
quarterly quota annually.
. Placed new products at Tiger Direct in North Carolina for Internet and
Catalog Sales Avenue. The presentation was very successful, Tiger
Direct decided to carry Lifeview TV Tuner Cards, PDA Accessories and
USB TV Tuner devices.
. Established business to business bundle products with HP Company,
bundling Lifeview PDA gadget Fly Jacket to enables HP PDA to have the
capability of TV output and presentation application using IA
software.
. Online Store Manager: Update product information's, create online ads
campaign.
. Annual Presentation in Las Vegas CES trade shows
Education and Qualifications
. Bachelor of Science in Electronics and Communication
. Web 2.0 Developer - PHP, SQL, HTML
. Superior technological and computer skills.
. TCP/IP, Domain, FTP configuration skills.
. In depth knowledge of blogs, Social Media, Metric Tools, SEO, SEM,
SMM, SMO.