Sales Customer Service
Resume:
William Peters Page *
Employment
Optio Data LLC Account Manager March 2012 – Present
As an Account Manager I am completely focused on maintaining and cultivating strategic long term
business relationships throughout my region. I am part of one of the top Dell Channel Partners in the
nation. One of my primary duties is researching Dell and non-Dell accounts to uncover IT projects and
pressures. I work with many businesses, typically focusing on companies ranging in size from $150M to
$300M in yearly revenue. I continually keep up to date with the industry and market trends to stay on the
edge of competition.
• March 2012 to December 2013 operated under Great Lakes Computer. Due to the success of the
Dell team we formulated our own company Optio Data as of January 1 st 2013.
• Specialized in selling the Portfolio of Dell enterprise datacenter equipment.
• Built my business and developed over 50 unique client relationships from the ground up
• Managing client projects ranging from $200,000 to $450,000.
• Developed concepts and recommendations for clients and their environments.
• Going above expected sales goals by self-motivation and personal drive to succeed.
• Conducted presentations on site visit with clients and prospects.
• Management and organization of multiple projects with different clients.
• Having an intimate understanding of my clients’ environments and their needs.
• Continually expanded my knowledge by self-initiative and individual learning courses.
• Partnered with Dell Enterprise to maintain cutting-edge knowledge on business efficiency.
• Analyzed current market trends of our core business areas and figured out how to best approach
potential new clients.
Enterprise Rent-A-Car Management Assistant Sept 2009 – February 2012
A huge part of my duties included managing our fleet of over 255 vehicles, and control over the proper
fleet mix by obtaining more cars or losing cars based on business needs. I was Directly responsible for
over forty corporate accounts and hundreds of retail customers at multiple branches throughout west
Michigan. Tasks ranged from customer service and client building activities through marketing, to
performing backend analysis of income statements, financial reports, maintenance reports and tracking
software to find ways to improve our business and become.
• Analyzed and tracked the effectiveness of our fleet mix, including logistical positioning of
vehicles, cost of vehicles, and risk mitigation that resulted in higher profits for branch.
• Trained employees on the skills of sales, marketing and relationship building through hands-on
training and introducing them to corporate accounts or performing cold calls.
• Brought in over $30,000 in additional revenue by cultivating new business relationships with
multiple repair facilities and corporate accounts.
• Implemented new processes and systems to track marketing, individual sales per employee, and
maintenance completed on our vehicles.
• Analyzed and tracked the effectiveness of our fleet mix, including logistical positioning of
vehicles, cost of vehicles, and risk mitigation.
• Developed strategic business relationships with the large corporate accounts in the area to ensure
complete customer satisfaction.
• Was transferred between multiple branches in west Michigan to bring new insights.
• Yes, I picked people up. It’s just one example of my commitment to customer service.
William Peters Page 2
Cbeyond Team Leader October 2008 – May 2009
My role and responsibility as a Team Leader was to make sure my team and I hit sales numbers set by
management. I was completely focused on new B2B sales by grooming my set sales territory and
distributing it evenly among my team. One of my main responsibilities was to cold call and run joint
meetings with my employees. I was responsible for 20 new sales per month, 16 team sales and 4 personal
sales.
• Managed and trained a sales team of four Sales Associates.
• Overachieved expected sales goals in four consecutive months.
• Outside B2B cold calling, phone prospecting, and face to face presentations.
• Managed a localized sales territory with over 3,500 small to midsize businesses.
• Maintained excellent relationships with current customers while creating 32 new customers.
• Participated in a structured sales model focused on attracting new business.
• Minimum of 60 cold calls and 120 phone calls per day.
Sun Microsystems Campus Ambassador December 2007 – June 2008
• Developed a Sun Community on Western Michigan University’s campus
• Demonstrated and promoted the use of Sun technology to fellow students and staff
• Expanded my reach to fellow ambassadors globally to assist and grow the student community
• Collaborated with WMU IT staff
• Gained hands-on experience with leading edge open source technologies
Education
Bachelor in Sales and Business Marketing
Western Michigan University – Kalamazoo, MI
423 Prospect Ave SE STE3
Grand Rapids, MI 49503
William R. Peters IV
*******.*.********@*****.***
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