Sales Outside

Eric Gross

*** **** ***. . ***** ******, CA ***** . 310-***-**** .

**********@*****.***

Experience

Director of Business Development / SoCal Region, 2013 Jan - July

From the Fields', San Rafael CA

Responsible for business development, outside sales and launching From the

Field's for the entire SoCal region. (San Diego, Orange County, LA County,

Palm Desert, Ventura, Santa Barbara, San Luis Obispo) From the Fields' is a

startup organic food company based in Marin County, CA creating artisanal

cereals. In addition to cereals From the Fields' is also the vendor of

organic commodities sourced direct from local and fair trade farmers. The

company started 2 years ago in Northern California where they've built a

good bit of business. Inspired by the company's core values and passionate

figureheads, I took on the sole responsibility of launching and

establishing a strong presence for the entire SoCal region.

Highlights:

Opened new accounts with top targets including but not limited to:

Whole Foods Markets [24 locations]

Mothers Markets [7 locations]

Jimbos Markets [5 locations]

Bon Appetit Corporate Kitchens [4 locations]

Lazy Acres / Bristol Farms [4 locations]

Cantwells Markets [2 locations]

Erewhon Markets [2 locations]

All 3 Coops in SoCal: I.V. Coop; Santa Monica Coop; Ocean Beach San Diego

People's Coop.

78 accounts total (markets & kitchens) in Southern California in a short

period of time

Increased overall sales for From the Fields by 46%

Complete 100% growth for the new SoCal region.

Built strong relationships with buyers and team leaders at the store and

corporate level in a short period of time.

Achieved repeat business and capitalized on upselling opportunities.

Contributed to the design and creative direction of packaging and point of

purchase. Designed, developed and produced several marketing materials and

displays.

Assembled the SoCal demo team covering the entire region from SD to Palm

Desert up to LA and Santa Barbara.

Experience

Business Development / Partner 2006 - 2013

First Point Creative, Santa Monica CA

www.firstpoint.tv

Responsible for new business, outside sales, creative direction and project

management for the creative agency's roster of clients. Networking,

relationship building plus supervision of all communication with clients.

Defined requirements, project parameters and guided teams in the direction,

development and delivery of multimedia collateral & social campaigns.

Started off in a sales role and became a partner in 3 years.

Entrepreneurial spirit and strong attention to detail. Expert Photoshop,

InDesign. Excellent MS Office Skills. Proficient in Sales Force.

*References available upon request

Highlights:

Attained key accounts including but not limited to: CBS; FOX Television;

Sony Television; Paramount Home Entertainment; MTV; Tampa Bay Buccaneers;

Malibu Racquet Club.

Won NFL account, Tampa Bay Buccaneers in a pitch against 5 agencies. Played

lead role in acquiring the account. Strong creative development of the

pitch and supervised the over 400 individual projects yearly spanning 2010

- 2012 including the Bucs' web presence and the launch of their mobile app.

Strong contributor on pitches to current and prospective accounts

(delivering presentation pitches, winning new business along with

increasing existing business).

Collaborates with clients from concept to completion launching nationwide

TV, web, mobile-device, social-media and print campaigns that routinely

exceed client expectations.

Launched "SGuaro" a new alcohol spirit from Costa Rica. Played lead role in

acquiring the account, creative development and supervision of startup

company.

Launched The Rachael Ray Show into national first run syndication with CBS.

Experience

Print Sales Rep, 2004 - 2006

George Rice & Sons, Los Angeles CA

George Rice and Sons was one of the oldest continuously operating companies

in Los Angeles, and one of the highest quality printers in the world. Their

business for years had primarily been movie posters, annual reports & car

brochures. It was very common for them to run printing jobs that cost in

the $50,000 to $250,000 range.

New business development

Account management

Cold calling

Design presentations and promotion campaigns

Presentations outlining company's capabilities in person, online and over

the phone

Prepared quotes/estimates for clients including cost of production and

delivery

Able to meet and exceed company set goals

Education

University of California, Santa Barbara

Bachelor of Arts, English Literature, 2004

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