Manager Marketing

GAYATRI A RAOTE

B/*, Anand Chhaya, P Balu Road, Prabhadevi, Mumbai, India

Mobile no: 845-***-****

Email: *.*.*****@*****.***

Objective

To accomplish an esteemed position in Pharma Marketing in a professionally managed and to contribute my

efforts towards the growth of organization.

Job Responsibilities

Formulation & implementation of innovative brand strategies

Communicate brand strategies to field staff and provide them required information

Devising innovative campaigns and promotional strategy, designing and executing.

Monitor/track the monthly performance of brands

Conduct cycle meets & sales review meets every quarter

Review and analysis of internal and external factors affecting brand performance and develop an

alternative plan for low performing territories

Impart medical & marketing training to the new recruiters in the field and provide medical & marketing

inputs to field staff

Carry out market/field work to oversee implementation of marketing activities and responding to the

queries of field force & Doctors

A team player with an ability to create a positive work environment among fellow team members

Good communication & Presentation skill

New product development

Work Experience

SEGMENTS WORKED IN PRODUCT MANAGEMENT:

Cardio Critical Care, Antibiotics

Years of

Association Value (Rs.

Assignment Designation From To Profolio Handled Crores)

Zydus- Product

1) Ampilox (Ampicillin + Dicloxacillin)

Biochem Manager July'12 49.59 crs

2) Zithrocin (Azithromycin) 8.79 crs

3) Biotax-O (Cefixime) 5.26 crs

4) Penclav (Amoxycillin + Clavulanic

acid) 3.9 crs

Ipca

Laboratories Product April'1

Ltd Manager 0 July'12 1) Lactagard (Cefoperazone + Sulbactam) 10 crores

2) Fastgard (Cefuroxime + Sulbactam) 4 crores

3) Tazofast (Piperacillin + Tazobactam) 3.5 crores

VHB Product April'1

Lifesciences Executive July'08 0 1) Lomorin NX(Enoxaparin) 4 crores

2) Thrombosolv (Streptokinase) and 6 crores

KD-Unase (Urokinase)

3) Epiblast (Eptifibatide) 2 crores

Activities Conducted for Lactagard (Flagship Brand):

“Operation Leadership Campaign”

“ Right Synergy Combination – Celebrating 5th Anniversary ”

Activities Conducted for Fastgard (Launched Brand) :

Series of literature communicating Cefuroxime/Co amoxiclav resistance in India

“Bridge the Gap of antimicrobial coverage”

“ Alarming increase in ESBL resistance in India”

Theme related inputs/table top reminders for brand recall

OT activity for Conversion of doctors

Independent incentive for internal customers

Activities Conducted for Tazofast:

Series of literatures communicating “ Resistance to Carbapenem the last resort, Preserve High end

antibiotics for tomorrow”

Inclinic inputs for brand reminder

Assisted In Brands:

• Tiecaaz (Tiecoplanin)

• Maxinem (Meropenem)

• Vansafe CP (Vancomycin)

Activities Conducted for Lomorin NX:

Scientific LBLs

Quality Undisputed Campaign

Happy Weekend Campaign

Cardio News updates on cardiology

Activities Conducted for Thrombosolv and KD Unase:

International Symposia and Dinner Activity with KOLs

Medical Books to Core Doctors

“A cut Above the Rest” Literature

Activities Conducted for Epiblast:

Scientific LBLs and Scientific Reference Jacket for Managers

“Advantage of 3” series of Campaign

FROM May’07 to July’07 with ALKEM LABORATORIES LTD as a Summer Internship.

Associated with Ulticare Division

Project on: Impact of promotional activities adopted by pharmaceutical companies on the prescription behavior of the

Doctors

• To study the influence of Customer Relationship Management activities on the prescription behavior of the

Doctors.

• The prescriptions came out unethically and so company should focus on potential doctors and conduct CME

programs to develop a good relationship with doctors

Academic Credentials

MBA (Pharmaceutical Marketing) I.E.S MCRC May’08

BSc (Chemistry) Sophia College March’06

HSC (Science) Sophia College March’03

SSC Convent Girls’ High School March’01

Computer Proficiency

Well versed with MS office, Windows 2000 & other basic computer applications.

Personal Information:

• Date of Birth: 5th JUNE 1985

• Languages Known: Marathi, English, Hindi, and French.

• Hobbies: Listening to music, traveling, surfing on internet

• Location Preference: Mumbai

References: Available on request

Contact this candidate