Sales Customer Service

NICK PRADO

*** **** **** ****** #*-C 917-***-****

New York, NY 10019 ********@*******.***

OBJECTIVE: SENIOR SALES E MARKETING / LUXURY BUSINESS DEVELOPMENT

SUMMARY OF QUALIFICATIONS:

An award-winning "C-level" marketing executive qualified by education

(M.S., Psychology) and over a decade of proven expertise in retail

operations and private label marketing applying strong organizational,

analytical, and interpersonal skills. Demonstrated ability in

transforming sagging and failing outlets into profit centers. Has

dramatically improved profits regionally. Known for prowess in

generating maximum revenues per square inch against fixed costs.

Possesses an intuitive "6th sense" in forecasting "hot" trends. Able

to negotiate favorable lease, manpower, shipping, and payment

concessions. Fluent in Portuguese, Spanish. Knowledge of Italian.

Has delivered over 2,000 sales/merchandising seminars to over 18,000

marketing and sales professionals. Regarded for creativity,

resourcefulness, "people" skills, work ethic and a commitment to

excellence.

EXPERIENCE:

INDEPENDENT LUXURY BUSINESS DEVELOPMENT CONSULTANT, S o Paulo, Brazil, New

York, NY

2012 - Present

? Retained by luxury "start up" brands to establish and expand retail

locations, secure and develop customer base, recruit and foster staff.

? Analyses market demographics and then suggests strategies to determine

customer needs and volume potential and then creating solutions that

improves company's profit margins over previous years.

? Communicates a clear strategic vision, effectively training and

coaching Managing Directors, Sales/Finance Managers and Sales

Professionals.

? Ensures customer satisfaction by implementing the "Do It Right"

culture in-stores, making shopping a fun experience.

? Chosen as a Project Leader to oversee the construction of a new

retail space planning, buying-out, scheduling and supervising the

successful build out of a 5,000 square foot retail store.

? Functioned as chief liaison between architect, designer, client and

the jobsite.

? Responsible for the coordination of all subcontractors and trades

bringing jobs from behind schedule to a successful on time completion.

DIRECTOR OF INTERNATIONAL TRADE, reporting to Vice President, International

Division, TIFFANY & CO. (a $3-Billion consumer product corporation), New

York, NY 1997 - 2012

. Originally hired as International Sales Promotion Manager, then

promoted to Retail Development Manager, promoted to Retail and

Wholesale Development Manager, promoted to Director Latin America

Retail and Wholesale and then promoted to Director of Global Trade.

. Selected to perform product/sales training for in-house sales

professionals and distributors worldwide (Europe, Canada, the

Caribbean, Latin-America, Asia-Pacific), immediately increasing sales

revenues by 40% by creating retail profit centers and then promoted to

transform a sagging, chaotic international retail and trade chain of

50 stores into a turnaround success taking sales from $10 million to

over $30 million.

. Personally opened 2 retail centers in Brazil and 5 in Mexico

generating sales in excess of $ 70 million annually by implementing

tight policies and procedures.

. Created, branded and launched Tiffany retail centers in Latin America

(rather than a store-within-a-store).

. Analyzed market territory demographics implementing sales strategies

which improved profit margins 25% over previous years; identified and

opened 2,000 square foot retail stores in Panama City - Panama, Quito

- Ecuador, Buenos Aires - Argentina and Punta del Leste - Uruguay

generating high gross profits in untapped lucrative niche markets.

. Set up rotating sales training and product knowledge workshops for an

under-producing trade partner

with 13 retail properties in the Caribbean eliminating the "fear-

rejection" factor turning poor performances into successful approaches

which generating millions of dollars in new sales with residuals.

. Directed the interviewing, hiring and training of in-house sales

professionals, financial personnel, senior and junior managers and

support staff in effective sales technique and product knowledge for

Tiffany and trade partners.

Nick Prado

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? Suggested new products with mark-ups and promotions, transforming

sagging sales in Latin America and the

Caribbean markets into company leaders.

. Oversaw international alternative direct response advertising

targeting high net worth individuals increasing "walk in" traffic.

? Executed profit planning analysis in accordance with

company's profit objectives providing general management

with regular feedback on sales activity providing a monthly sales report.

. Created and conducted sales training and motivational programs,

slashing employee turnover, increasing morale and is known as fun

to work with."

. Regarded as a diplomatic, no-nonsense get-it-done-now and get-it-

done-right professional."

SR. NATIONAL COORDINATOR, reporting to V.P., Sales, FRAGRANCES EXCLUSIVE,

INC. (a division of Chanel, a $500-Million company), Washington, DC, New

York, NY 1986 - 1997

. Transformed a failing and sagging retail fragrance counter sales into

profit centers increasing sales by 30% and $2-Million regionally;

captured and introduced the Tiffany line.

. Traveled through 40 states to 100 locations supervising a national

staff of 400 (merchandisers, fashion models, account executives, sales

professionals) achieving quotas above the national standard.

. Eliminated excess manpower by $200,000 without affecting morale or

sales revenues.

. Assessed the strengths of employees, assigning them to appropriate

work stations to maximize the overall sales effort.

. Developed a successful "model rotator program" using in-store sales

personnel to sample fragrances on potential customers, a move now

imitated nationally.

. Utilized language skills to establish and maintain excellent

relationships with individuals from diverse cultures, status groups,

and backgrounds.

OPERATIONS CONSULTANT, Washington, DC 1983 - 1986

. Contracted by and booked a year in advance by Yves St. Laurent,

Christian Dior, Ralph Lauren, and Chanel to visit independent sales

stations within department stores to bolster sagging sales;

established individual store and personnel sales quotas and initiated

intense sales and customer service training methodologies.

. Built a solid customer base by evaluating individual fragrances on

clients for specific characteristics (odor, body harmony, strength,

permanence).

. Created regional direct response advertising campaigns and designed

special advertising sales promotions that increased sales in

traditionally "slow" periods.

DIRECTOR / PSYCHOLOGIST, BOA VISTA SCHOOL (a government-run day care

center), S o Paulo, Brazil

1979 - 1983

. Responsible for the day-to-day operations and work schedules of a

staff of 50 (nurses, teachers, counselors, clerical support, dietary,

maintenance) and 150 children.

. Counseled parents and their children at difficult career cross-roads

on alcohol abuse and effective parenting skills in group and one-on-

one therapy sessions.

. Gained a state-wide reputation for motivating children to achieve

learning above country norm.

EDUCATION / PERSONAL:

M.A., Psychology (Honors), INSTITUTO UNIFICADO PAULISTA, S o Paulo,

Brazil 1981

B.A., Psychology (Dean's List), INSTITUTO UNIFICADO PAULISTA, S o

Paulo, Brazil 1979

Business Administration, NEW YORK UNIVERSITY, New York, NY 1982

Marketing/Management, NEW YORK UNIVERSITY, New York, NY 1983

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