Sales Customer Service

Donna Alexander

* ******* *****

Rolling Hills Estates, CA 90274

310-***-****

********@***.***

Overview

Aesthetician with extensive expertise in aesthetics, sales,

instructions, business development and marketing.

Business Experience

Total Woman Gym & Spa

2011 - Present

Aesthetician

Responsibilities and accomplishments include:

. Highly trained Aesthetician providing guests with excellent level of

services include facials with extractions, tinting, full body waxing

as well as Brazilian bikini wax and body treatments

. Ability to meet and exceed individual sales and productivity goals

regularly and support the overall spa sales goals

. Broad range of product knowledge and training with the following

skincare lines which includes Phytomer, Epicuren, H2T, Coola, Chella

and Kneipp

. Expertise in building and maintaining strong guest relationships

. Demonstrate outstanding customer service and communication skills

. Knowledge and comprehension of extensive menu of specialty spa

treatments

. Excellent at creating a wonderful, luxurious, pampering and memorable

spa experience for guest

Duchess Waxing Concepts

2008 - 2011

Consulting / Aesthetician Instructor

Business Owner

Responsibilities and accomplishments include:

. Hands-on training in cutting-edge waxing techniques that are safe and

hygienic, utilizing world-class depilatory treatments

. Certified training consist of eyebrow shaping; full face waxing with

hard wax; rapid rhythm techniques for complete body waxing treatments,

and bikini waxing treatments, both Brazilian and Thorough bikini waxes

. Design world-class waxing programs that implement waxing protocols and

etiquettes

. Expert advice in the configuration and maintenance of treatment rooms,

saving businesses time and money by creating rooms that are

strategically planned

. Recommendations in the selection of specialty waxes, products,

supplies and equipment

. Create unique pricing menu of globally trendy waxing treatments

. Establish retail opportunities for luxury resorts and spas

. Business consultations that assist resorts and spas in maximizing

their waxing services revenue

. Assist businesses to build a loyal customer base

. Provided consultations and staff training for resorts and spas

Bare Escentuals 2007 - 2008

Business Manager

Brand expert aware of the competitive landscape, responsibilities include

. Manage the day-to-day Bare Escentuals business operations and staff

. Consistently upgraded product knowledge in order to drive sales

. Responsible for the achievement of daily and monthly sales goals

. Planned, coordinated and executed events with regards to the store,

department and corporate calendar

. Managed the achievement of counter sales plan by coaching each

associate in meeting or exceeding personal SPH goals based on counter

volume standard

. Developed client relationships and achieving sales by ensuring world

class customer service

. Coach, train, motivate, mentor, develop positive relationship with

staff, manage all training programs and consistently develop

strategies to improve individual and team performance

. Maximize profits by controlling expenses and protect company assets

. Control all store expenses, complete all required daily, weekly,

monthly, quarterly and annual bookkeeping and process payroll

information accurately

. Recruiting, interviewing and retaining quality staff

. Implemented effective scheduling to guarantee proper coverage at all

times based on business needs

. Staffing according to daily/weekly/monthly sales plan to maximize

counter productivity

. Being a role model and demonstrating excellent selling skills and

customer service

. Meeting or exceeding personal sales per hour goals

. Executed successful promotions and special events, pre-sells and

GWP's

. Performed product consultations and applications

. Driving sales through customer clientele

. Maintained open lines of communication with store management and

account executive

Duchess Waxing Studio

2001 -

2007

Master Waxing Specialist / Aesthetician Instructor

Business Owner

Responsibilities and accomplishments include:

. Operating and managing studio developing an environment where true

commitment and focus on providing the best services and quality in

the skin care industry

. Demonstrated and reinforced excellent customer service promoting a

positive customer orientation in the studio and ensured efficient

quality service

. Monitored finances and expenses against budget and maintained

continual awareness of expense/loss control to ensure effective

management of expenses

. Performed daily bookkeeping, including cash and credit card

transactions and bank deposits.

. Tracked petty expenses, and maintained monthly budgets for inventory,

advertising and studio improvements

. Focused on lowering overhead and maximize profits for the business

while maintaining quality service

. Ensured the studio complied with OSHA regulations, proper licensing

and safety training

. Maintain equipment and reinforced cleanliness and appearance to

ensure a positive customer perception of studio

. Performed other projects, work and activities to ensure continuous

service to customers and generating new business

. Recruit, train and develop licensed Aestheticians, studio and spa

owners in advanced waxing techniques, retail opportunities and assist

in building a loyal customer base

. Performed skin care and waxing treatment as well as makeup

applications and lessons

. Recommend/suggest product purchases to clients to maximize product

sales

. Featured in DAYSPA MAGAZINE, May 2004 issue as educator and unique

waxing boutique owner specializing in spa waxing treatments and

unique waxes

Estee Lauder 1998 - Present

Regional Promotional Makeup Artist

Seasonal

Responsibilities and accomplishments include:

. Sales support providing makeup artistry, skincare advice and fragrance

modeling

. Achieved daily sales goals as assigned by special events coach

. Recruit customers to Estee Lauder Counter and demonstrate products

. Offered every customer the Signature Services Menu to insure

outstanding services

. Provided the show/share/system as a powerful product demonstration

technique to ensure successful sales

. Attended all associate beauty advisor education seminars regularly

Spa Thira - Thermolase Corporation 1996 - 1998

Aesthetician

Responsibilities and accomplishments include:

. Skincare preparation before laser treatments

. Body / facial waxing for the laser treatments

. Post skincare after laser treatments

. Laser facials

. Certification of the Q/Switch ND: Yag Laser Safety Standards

Murad, Inc. 1995 - 1996

Junior Account Executive / Sales Advisory Consultant

Reporting to the Vice President of Sales of this privately held

international manufacturer of skincare, hair care, and nutritional

supplement products, responsibilities included:

. Solicit and open qualified new accounts in a measurable and

consistent manner

. Consistently and effectively introduce new products (SKU's) to

territory accounts

. Expose territory accounts to productive merchandising, marketing, in-

store promotion / pricing, and other creative opportunities

. Assist and support Account Executives, Area Managers, and Regional

Sales Managers in growth of territories / regions.

. Assist in meeting and / or exceeding territory, regional and

corporate sales goals on a monthly, quarterly and yearly basis

Let's Face It Promotional Agency 1994 - 1995

Freelance Promotional Artist

Reporting to Let's Face It Promotional Representative, responsibilities

included:

. Sales support for counter beauty advisors

. Make-up Artistry / Fragrance Modeling / Skincare Consultations

. Represented lines such as Christian Dior, Prescriptives, Lancome,

Origins, Borghese, Shiseido, and Urban Decay

Adrien Arpel Cosmetics 1992 - 1994

Counter Manager / Aesthetician

Reporting to the Account Executive / Sales at this international

manufacturer of prestigious skincare and cosmetics, responsibilities

included:

. Responsible for co-developing and promoting corporate direction in

skincare and make-up

. Increased counter sales productivity by implementing promotional

responses and corrective makeovers

. Encouraged excessive customer interfacing

. Managed books and records

. Responsible for retail sales

. Salon facials including day and evening make-up and waxing

Education

Central State Beauty Academy 1992

Licensed Aesthetician

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