Marketing

GEORGINA KLANICA

**** ****** **** **., ****** Mills, MD 21117

410-***-**** * **********@*******.***

CAREER SUMMARY & OBJECTIVE

Growth- and results-oriented professional with two decades of diverse, hands-on marketing experience. B.S. Marketing and M.B.A. Recent coursework in social media marketing and web coding/design. Seek to apply extensive background in a stable organization with long-term industry growth potential.

SELECT ACHIEVEMENTS

Wrote, designed and launched web sites – identified vendor that met needs at a significantly reduced annual cost; significantly reduced time needed to make ongoing improvements

Wrote and launched product/service manuals – increased sales by improving the knowledge level of front-line colleagues, enabling them to better communicate features and benefits to customers

Wrote and launched sales catalogs, eliminating traditional line of brochures (typical to the industry) – increased sales by enabling colleagues to cross-sell using one comprehensive promotional piece

Wrote winning application for Better Business Bureau “Torch Awards” ethics and integrity competition – utilized winner’s logo and designation in marketing efforts to differentiate small employer in a highly crowded, competitive industry dominated by large players

Worked as foreign aid agency volunteer for three weeks in Baku, Azerbaijan (a former republic of the Soviet Union, in the Caucasus region) – produced an annual report; made sales/marketing recommendations to a microcredit based on visits to rural offices and discussions with staff

Earned two “Outstanding” Community Reinvestment Act (CRA) ratings from federal financial institution regulator

AREAS OF EXPERTISE

Copywriting

Database reporting/analysis

Direct marketing

Event planning/public relations

Merchandising/signage

Online marketing

Planning/budgeting

Print marketing

Product management

Research

Training/presentations

Vendor selection/management

EMPLOYMENT HISTORY

Direct Hire Temp, Strategic Marketing Department

BrightKey, Annapolis Junction, MD

7/12 - 9/12

Marketing & Business Development Coordinator

Prostatis Financial Advisors, Glen Burnie, MD

1/12 – 2/12

Senior Product Manager

MECU, Baltimore, MD

3/07 – 4/10

Marketing Manager

BUCS Federal Bank, Owings Mills, MD

6/00 – 3/07

A.V.P. Marketing

CSB Bank, Curwensville, PA

7/97 - 6/00

three positions (below)

First Commonwealth Financial Corporation (FCFC)

9/91 - 6/97

1 Regional Marketing Officer

First Commonwealth Bank

Indiana, PA

2 Direct Marketing Officer

FCFC

Indiana, PA

3 Marketing Director

First Bank of Leechburg

Leechburg, PA

EDUCATION

M.B.A.

Business

Indiana University of Pennsylvania

B.S. highest honors

Marketing

Clarion University of Pennsylvania

OTHER ACCOMPLISHMENTS

Development

Certificate

Loyola University of Maryland

BRAC JAVA “Boot Camp”

Honors Certificate

Central Atlantic Advanced School of Banking

Certification

CFMP (Certified Financial Marketing Professional) designation earned 2007 from the Institute of Certified Bankers (a division of the American Bankers Association)

Publication

"Direct Mail Fundraising Success 101", The Business Monthly, 3/06, pp. C1, C6

STRENGTHS

Organizing records & projects

Locating, interpreting & applying or distributing information

Thinking creatively, “outside the box”

Functioning independently as a "one-person department"

SELECT COMMUNITY ACTIVITIES

Garden Harvest - Spearheaded organization’s first outreach efforts at targeted community events

Armstrong County Tourist Bureau - Vice-chair; produced direct mail campaign for advertising in fundraising event program book

Parks Bend Farm Preservation Committee - Developed an 8-page educational/promotional newspaper flier for festival; wrote, implemented and analyzed vendor and public satisfaction surveys

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