Sales Marketing

EDUCATION

University of Southern California, Marshall School of Business Los

Angeles, CA

Master of Business Administration August 2009

. Concentration in marketing and the music industry, as well as digital

marketing.

University of California, San Diego La Jolla, CA

Bachelor of Arts in Music, minor in Computing and the Arts December 2003

. Graduated with Honors in Vocal Performance

University of Melbourne Melbourne, VIC, Australia

Bachelor of Arts in Music Candidate November 2002

. Exchange student in the Conservatory of Music

EXPERIENCE

Internet Marketing, Inc. San Diego, CA

E-Mail Marketing Consultant December

2012-present

Responsible for assisting with the World of Playboy account and maintenance

of new e-mail and social media services.

. Helped to develop a new strategy for cleaning the former, ineffective,

e-mail list, as well as strategy for new acquisitions for e-newsletter

list, newsletter distribution, and leverage of newsletter and sign-up

process with Facebook.

San Diego Symphony San Diego, CA

Group Sales and E-Mail Marketing Manager December 2006-June 2013

Responsible for handling all group sales, as well as promotions and

marketing where group sales were concerned; responsible for managing San

Diego Symphony's young professionals group, Encore SDS, and planning

special events for groups such as receptions, meals, and student master

classes, as needed. Responsible for generating group sales leads and

overseeing all group sales direct mail and telemarketing campaigns.

Assisted the Direct Sales Department with lead generation, order

fulfillment, and all direct sales call/mail campaigns as well. Managed

the e-mail database (approximately 58,000 valid addresses large at the end

of my tenure), and directly oversaw all e-mail campaign aspects for the

company, including coding, collection and creation of collateral, and

coordination of the e-mail marketing schedule across all company

departments. Assisted with social media management (and leveraged all

social media accounts with e-mail marketing efforts), online event

listings, and online promotions. Also assisted with formulation,

advertising and distribution of print promotions, especially on grassroots

levels. Was responsible for final sales reporting of all group sales

campaigns, all e-mail campaigns, and assisted with overall revenue

reporting as it related to ticket sales.

. Doubled annual group sales revenue within 12 months of being hired.

Consistently increased group sales revenue by at least 10% annually.

. Developed several community outreach programs for groups including a

transportation program for residents from North San Diego County to be

able to attend matinee concert, resulting in new subscriptions; also

developed a discounted ticket outreach program with several music

education groups and senior service groups in the San Diego area.

. Helped to generate new marketing leads through cultivation of

community connections and effectively reaching out to new businesses

and groups regularly.

. More than doubled the size of the e-mail database within 12 months of

taking over its management. Open rates for general e-mails is

consistently between 11-15%, with click rates of approximately 1-3%

for e-mails sent to the entire database, and 3-5% for targeted e-

mails.

o Approx. 4 general e-mail campaigns sent per month, and up to 14

targeted e-mail campaigns sent per month.

. Helped to double web traffic and increase web revenue generated by

approximately 40% through, in part, e-mail marketing, between 2011 and

2012.

. Helped to more than double revenue taken in by the company between

FY10 and FY11 through our website through strategic e-mail marketing,

driving customers to digital sales channels.

. Oversaw a staff of up to three others - generally a summer assistant

and 2-3 interns assigned to the Marketing Department.

10 x 10 Entertainment Los Angeles, CA

Music Intern June, 2008-

August, 2008

Responsible for assisting with filling out cue sheets for reporting music

uses in television shows to publishing companies so that royalties

can be paid.

. Worked on cue sheets and music clearance requests for shows such as

"Stylista" and "America's Next Top Model" shown on the CW Television

Network, and "Miss Rap Supreme" shown on VH1.

Starlight Theatre San Diego, CA

Marketing, PR and Development Manager Summer 2003

Managed all press contacts, publication coordination, ad purchasing and

coordination, department budget spending, and donation tracking for this

up-and-coming theatre company, as well as helped to plan and implement

special events and cultivation events.

. Formed relationships with local television and radio stations

resulting in ongoing interview opportunities for Starlight's casts.

. Developed the donation tracking system currently in use, resulting in

faster turnaround times for tax receipts and faster updates to annual

donation lists.

. Served as the in-house graphic designer, producing up to 5 different

flyers for each show worked on to be distributed as stuffers and in

the community, as well as produced the templates for most of the signs

for concessions and services at shows.

La Jolla Music Society La Jolla, CA

Development Assistant 2004 - 2006

Processed all incoming donations and helped to manage invitation lists for

special events, as well as assisted with planning and implementation of

annual fundraising galas and other donor receptions. Assisted in

organizing signage for donor and sponsor recognition at all concerts and

assisted in advertising underwriting opportunities to donors.

. Developed, in part, a tracking system for the company's $9 million of

contributed income.

. Planned all of Donor Day 2005, including accommodations,

transportation, and tickets for 25+ guests to attend a Padres baseball

game, and symphonic performance, including meals.

. Designed several of the in-house produced signage and invitations.

Outside Ticket Sales Representative

. Developed two group sales relationships with national organizations -

Elderhostel International and the Girl Scouts of San Diego and

Imperial Counties.

. Generated over $10,000 in group sales income for SummerFest 2005, a 10-

day annual music festival.

. Headed all telemarketing efforts in addition to group sales.

CONFERENCE PRESENTATIONS

Tessitura Network Users' Conference August 2008 and August 2012

. Presenter in session entitled "E-Mail Marketing Best Practices."

Session covered current e-mail programs available to small and large

arts organizations, best ways to manage segments for e-mails through

Tessitura ticketing software, best practices for prioritizing e-mail

campaigns and segments for any organization, and other software tools

available to use when doing e-mail marketing (e.g. Photobucket for

free image hosting).

. Presenter in session entitled "Marketing to Groups and Schools."

Session covered best-practice tracking methods for group sales

activities beyond traditional ticket sales in Tessitura database

software.

ADDITIONAL INFORMATION

. Computer Skills: Microsoft Office Suite, Adobe Photoshop, Adobe

InDesign, Dreamweaver, Keynote, ProVenue Max ticketing software,

Artsoft ticketing software and Tessitura ticketing software.

Proficient in basic HTML for e-mail marketing purposes.

. Interests: Percussion performance (former Assistant Principal

Percussionist of the La Jolla Symphony), swimming (swim instructor at

UC San Diego).

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