Sales Manager
Resume:
PETER C. HULTGREN
Kitchener, Ontario N2E 1K2
e-mail: *****.********@*********.**
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EXPERIENCE
General Manager - IHS Sales & Distribution Inc, Kitchener 2003-2013
Responsible for implemention of strategic initiatives for market
development of retail/sales organizations. My role entailed defining and
nurturing all facets of sales, staff, marketing & inventory management.
Establish cost-effective strategies for enhancing market presence at the
local, regional & national levels. My responsibilities, as well, involved
working directly on merchandising initiatives with retail organizations, as
follows:
. participation in new store openings (eg. Canadian Tire)
. involvement with merchandise resets in existing locations (eg. Home
Depot, Sobey's, Rexall Pharmasave)
. executing corporate planograms
. when required, modification of corporate planograms
. utilization of hand-held technologies, power tools & "lift" equipment
. experience working in retail settings where hard hats & steel-toed
boots need to be worn
. ability to effectively communicate with various levels of management
General Manager - Holy Bears Canada Ltd, Waterloo 2001-2003
Approached by the owner to undertake the start-up of a retail sales &
distribution company with a mandate to market and sell the corporate brand
in Canada. Responsibilities and achievements included:
. oversight of all corporate, operational, sales, marketing &
distribution functions
. 25% sales growth achieved
. increased the number of independent retail accounts across Canada from
152 to 360
. significant growth experienced in the number of fundraising events
. expansion of the sales force toward representation in nine provinces
. transitioning regional sales representatives from a defunct
distributor to the new company
. oversight of site selection and installation of the corporate office
in Canada
Business Consultant - Retail Solutions, Kitchener 1994-1996,1998-2001
Consulting to independent retail operators to improve all aspects of their
business.
Responsibilities and achievements included:
. implementation of successful marketing strategies resulting in an
increased sales and consumer base for each location
. guided business owners to structure and achieve corporate objectives
successfully
. strategically targeted merchandising layouts with focus given to
conceptual presentation, productivity per square foot, local market
conditions and visual appearance
. worked with business owners to assess & implement measures in response
to competitive pressures
Director of Sales and Marketing - Choice Books of Eastern Canada,
Kitchener 1996-1998
Reporting to the Executive Director. Mandate was to turn the company around
in light of it having been mismanaged prior to my tenure there.
Significantly increased sales prior to the company being sold.
Responsibilities and achievements included:
. success achieved in the first year through effectively facilitating
comprehensive measures in response to the mandate for operational
restructuring as given by the Board
. 35% increase in distribution sales volume in the second year as a
result of measures implemented in the previous year
. demonstrated ability to inspire paid staff & volunteers through
personal example, effective communication & achievements realized
District Manager/Franchise Consultant - Work World Ent Inc., Mississauga
1990-1994
Reporting to the Operations Manager. My role was comprised of working with
individual franchisees, in North and Western Ontario, toward strengthening
their retail operations. Corporate reporting & involvement with new store
openings were among my responsibilities as well. Apart from the franchised
stores, there were company-owned stores where I functioned as a corporate
district manager.
. successfully contributed to corporate revenues and the financial
success of each franchised location by providing advice and assistance
with all aspects related to running profitable retail businesses
. increased sales through strategically-targeted initiatives applied to
each store location
. merchandising expertise displayed per store location created a
visually dynamic store presentation combined with a more consumer-
friendly shopping environment which resulted in a positive impact on
sales
. demonstrated ability to inspire franchisees & corporate store staff to
achieve beyond their expectations
Education & training
Formal two-year retail management training program (college-level
equivalency), as structured by the Hudson's Bay Company, through the
auspices of the Zeller's corporation
Proactive in attending retail seminars, conferences, trade events as a
means toward both updating & enhancing knowledge in sales & management
techniques, franchising, distribution & market shifts within the current
retail landscape
Proficient in working with Word, Excel, Outlook, Quickbooks
WHMIS Certification
* Letters of reference are available upon request
Contact this candidate