Dara Diamond
Cell: 909-***-****
Rancho Cucamonga, California 91739
****.*******@*******.***
~Excellent track record in Design, Merchandising, Sales and Administrative
Leadership~
Detail-oriented Senior Merchandiser with experience in leading teams,
creative problem solving, and customer service skills applied in a variety
of environments including manufacturing, small business and corporate
structures.
CORE COMPETENCIES
* Sales * Excellent Communication Skills *
Reconciliation
* Client Relations * Presentations *
Visual & Editorial Styling
EDUCATION
Bachelor of Arts, Business Administration University of La Verne
La Verne, CA 6/2013
Associate of Arts, Fashion Design Fashion Institute of Design &
Merchandising Los Angeles, CA 12/1996
Department Honors Graduate, Cum Laude
EXPERIENCE
Senior Designer/ Merchandiser
Commerce, CA 4/2008 - 12/2011
Sharon Young Corporation, ITC Girl Division
. Reported directly to the CEO, Vice President of sales and
marketing, President of design
. Corporate design direction
. Established design budget
. Managed design team
. Image Development and branding
. E-commerce merchandising
. Established line plans, color palettes, inspirational and trend
forecast boards
. Attained all design calendar deadlines and goals
. Conducted merchandise presentations
. Collaborate with sales team, buyers, and Vice President of
Marketing
. Created and cultivated strong relationships with both import and
domestic vendors
. Negotiated prices
. Analyzed wholesale costs and pricing
. Selected models for photo shoots
. Designed brochure and catalog layouts
. Sourced new fabrications, new washes, and trims
. Purchased original artwork for design library
. Authorized all purchases for fabric, trim, supplies, and equipment
needed for design team
. Approved production bulk fabric, garments, and fit approvals
. Researched global market trends, shopped stores
. Attended industry trade shows
. Developed print, screen, embroidered, bead layout, trim, and fabric
designs
. Coordinate events
Design Director
Vernon, CA 2/2007 - 4/2008
EVR Incorporated, Junior Contemporary/ Skinny Minnie Division
. Reported directly to Owner/CEO
. Division administration
. Oversaw all aspects of design from initial concept to finished
production line
. Supervised design staff
. E-commerce merchandising
. Established line plans, color palettes, inspiration boards for each
season
. Assisted with selling the line during market weeks
. Attended industry trade shows
. Conducted fittings for first through production samples
. Developed print, screen, embroidered, bead layout, trim, and fabric
designs
. Evaluated market and trend analysis
. Traveled to Asia for product development of new sample lines
. Cultivated a healthy working environment
. Negotiated prices
. Monitored design budget
Creative Director
Garden Gove, CA 1/2006 - 3/2007
Bodywaves/ AKS - Contemporary Division
. Reported directly to Owner/CEO
. Developed line from initial concept to finished production line
. Merchandise line for visual sales presentations
. Create Photo shoot ideas
. Develop contemporary women's sportswear and dress lines
. Supervised design staff of 1 designer, 1 assistant designer, 2
patternmakers, 2 sample sewers in the United States
. Traveled to company's office in Shantou, China, bi-monthly to
develop/complete our sample lines and work with all of our
factories and supervise a staff of 40 consisting of graphic
artists, patternmakers, and sewers.
. Attended all New York and Los Angeles markets and assisted sales
team with line presentations
. Source fabrics, trims, and new embroidery techniques
. Print development, Shop stores for the latest trends
Internationally and Domestic
. Fit all samples from first through Production.
. Worked closely with sales team and buyers
Senior Designer New York, NY
7/2002 - 8/2005
Kellwood / Halmode Division - Missy Sportswear & Dresses
. Reported to the President and VP of Sales
. Developed line from initial concept to finished production line
. Supervised design staff
. Assisted Design Director with merchandising of the line
. Assisted sales team with buyer presentations
. Analyzed garment costs
. Traveled internationally to shop for new trends in Europe and Asia,
also traveled domestically to Los Angeles, and southeast
territories
. Present line to buyers and sales team,
. Fit all garments, first through production
. Design embroidered and beaded layouts
. Cultivate new relationships with store managers and vendors,
maintained previously established relationships
. Worked closely with private label buyers to develop customized
styles for their clients
Designer Vernon,
CA 9/1998 - 6/2002
BCBG Max Azria/ Dress Division
. Reported to the Design Manager, Creative Director
. Developed inspiration and color story boards
. Assist with New York's Fashion Week, style models
. Celebrity styling
. Created hand illustrations and draped styles on dress form
. Designed embroidered and beaded layouts, Macram
. Traveled to New York to assist with our runway shows and conduct
industry market trend research in Asian and European markets.
. Source trims/special Treatments
. Researched contemporary market trends
. Performed customer surveys in several BCBG domestic store locations
. Performed pre- production duties
. Supervised assistant designers, patternmakers, sewers, and cutters.
. Assisted with merchandise presentations
. Analyzed garment costs, prepared import/domestic cost reports
SOFTWARE
Proficient in Microsoft Office, Word, Excel, PowerPoint, Adobe Photoshop,
Illustrator,
Google Applications, QuickBooks, WGSN, Stylesight
* References upon request