Sales Manager

John J. Madden Jr.

*** ****** **, ******** ******* NY 12866

Mobile: 518-***-****

**@**************.***

Senior Level Pharmaceutical Sales and Marketing Executive

** ***** ********** ********** *usiness at the following trade channels:

Wal-Mart, Walgreens, CVS, Rite-Aid, Duane Reade, Target, McKesson,

Cardinal, and AmeriSourceBergen.

. Strong knowledge of Branded OTC and OTC Private Label Markets.

. Built and Pioneered the Scar Management Category.

. Built and Pioneered the Stress Management Category.

. Strong knowledge of professional, e-commerce, and consumer marketing

strategies.

. Extensive experience managing sales representatives / broker networks.

. Un-matched discipline creating, managing, and executing marketing

programs.

. Strong business, financial, analytical, Microsoft office, oral and

written communication skills.

Leadership is a passion. I lead the Indigene sales and marketing team

visibly, modeling the highest standards of integrity, performance

expectations & professional image. I enjoy the competitive spirit of

selling, the challenges of implementing and executing marketing strategies,

and building a positive culture for high performance and achieving top

results.

Experience Summary

Indigene Pharmaceuticals, Inc. Westborough, MA

March 2007- Present: Director of Sales Consumer Health Care NA.

Division: Consumer Health / OTC

Responsibilities: Sales and Marketing to Chain Drug, Mass, and Drug

Wholesalers. Profit & Loss, Investor Relations, Forecasting, Co-op

advertising and marketing execution at the following levels: Pharmacy,

Physician, e-commerce, and consumer.

Accomplishments: Built and pioneered the "Relaxane Stress Management

Category" in Chain Drug. Distribution was obtained at the following trade

channels: Walgreens, CVS, Rite Aid, Duane Reade, Amazon.com, Cardinal,

McKesson, and ABC. Focused on executing consumer, professional, e-

commerce, and co-op advertising programs to ensure maximum ROI. Directly

responsible building the Relaxane Franchise to $20,000,00.00 in sales.

Saratoga Pharmaceutical, Inc. Saratoga Springs, NY

May 2004- April 2007: National Sales Manager

Division: Scar Management / OTC

Responsibilities: Sales and Marketing to Chain Drug, Mass, and Drug

Wholesalers. Replenishment, Forecasting, Manufacturing Liaison, Profit &

Loss, Investor Relations, Packaging Design, Professional and Consumer

Marketing execution..

Accomplishments: Partnered with Perrigo on creative co-op marketing

strategies at the chain level to maximize scar cream sales. The strategies

which included pharmacist CE programs and sampling increased sales at Wal-

Mart and Rite Aid by 12% year over year.

Watson Pharma / Watson Labs, Inc. Morristown, NJ

Oct. 2003- May 2004: Marketing Manager National Accounts

Division: Nicotine Replacement Therapy / Private Label Nicotine Gum

Responsibilities: Sales and Marketing to the following trade channels:

Chain Drug, Mass, and Drug Wholesale. Forecasting, Replenishment,

Manufacturing Liaison, Profit and Loss, and Co-op advertising.

Accomplishments:

. Directly responsible for increasing sales at Wal-Mart in Q1 of 2004 by

$5,000,000.00 (15% increase over 2003). The increase was obtained by

implementing and coordinating Equate Nicotine Gum Displays.

. Successfully negotiated with Wal-Mart to add two additional Nicotine

Replacement Therapy skus which will increase sales by $25,000,000.00.

. Directly responsible for negotiating bid pricing that enabled Watson

to keep their NRT business at the following trade channels: Wal-Mart,

Walgreens, CVS, Rite-Aid, and Albertson's.

. Strategically negotiated all co-op advertising to compete directly

against GlaxoSmith Kline's national ad campaigns in order to increase

sales.

Saratoga Pharmaceutical, Inc.

Saratoga Springs, NY May 2000 - Sept. 2003: National Sales Manager

Division: Scar Management / OTC

Responsibilities: Sales and Marketing to the following trade channels:

Chain Drug, Mass, and Drug Wholesale. Investor Relations, Contract

Manufacturing, Product Development, Product Acquisition, Profit & Loss,

Forecasting, Package Design, Coop advertising, and Replenishment.

Accomplishments:

Successfully negotiated a Joint Venture with Perrigo, Inc. to market

DermaQuest Scar Cream as the first Private Label Scar Cream on the market.

Distribution obtained at Wal-Mart and Rite Aid.

Stiefel Labs / Durham Pharmacal, Inc. Oak Hill, NY / Coral Gables FL

Nov. 1999 - May 2000: National Sales Manager

Division: OTC

Responsibilities: Sales and Marketing to the following trade channels:

Chain Drug, Mass, and Drug Wholesale. Broker Network Management, Marketing,

Co-op advertising, Business Development, Profit & Loss, and Product

Acquisition.

Accomplishments:

. Successfully launched Sarna Anti-Itch Lotion at the following trade

channels: Wal-Mart, Walgreens, CVS, Brooks-Eckerd and Rite-Aid

increasing sales by $5,000,000.00 dollars.

. Successfully obtained distribution for Ora-Stat Oral Anesthetic Gel at

Eckerd and Rite-Aid increasing sales by $1,000,000.00 dollars.

ReJuveness Pharmaceuticals, Inc. Saratoga Springs, NY

Oct. 1994-Sept. 1999 National Sales Manager

Division: Scar Management / OTC

Responsibilities: Sales, Marketing, Broker Management, Co-op advertising,

Forecasting, Sales Management, Sales Training, and Profit & Loss.

Accomplishments:

. Pioneered and built the Scar Management Category with ReJuveness, "The

Clear Answer for Scars".

. Successfully obtained distribution at the following trade channels:

Wal-Mart, Walgreens, CVS, Rite-Aid, American Stores, Longs Drug

Stores, Duane Reade, Mckesson, AmeriSourceBergen, and Cardinal.

. Built and managed the division to $30,000,000.00 dollars in sales.

. Successfully managed and coached the Broker Networks throughout the

US.

Educational Background

Niagara University: 1982-1987

BA Political Science / Economics

Varsity Hockey: Four year member

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