Management Project

C R IST I N A BE N A T T I

**** * ** ******, ******* CA 94606

510-***-**** • c ****************@*****.*** • h ttp://www.linkedin.com/pub/cristina-benatti/3b/222/4b4

Senior G r a phic Designer

K ey R esou r ce for All C r eati v e I deation a nd Di r ection

Inventive Creative Strategist ver sed in originating and executing profitable

corporate and product branding, enter tainment mar keting designs, and

comprehensive mar keting campaigns across multiple industr ies.

Exper tly translates mar keting objectives into creative strategies, designs and plans

for multiple br ands. Manages and directs graphic design, website gr aphic

development, collateral development, adver tising and promotions. Skilled project

manager excelling in estimating, and budget, client relations, and vendor

management.

Co r e P r ofessional St r engths

Br anding • Creative Ser vices • Public Relations • Mar keting • Str ategic Planning

• Product Development Mar ket Research • Campaign Management • Project

Management • Revenue Growth • Client Relations Vendor Management • Staff

Management, Motivation • Budget Management

P r ofessional Expe r ience

Market Growth Network s.r.l. - Bologna - Italy 2010 to 2011

Creative a nd G raphic D esigner

Strategically developed Design Company through strategic sales, mar keting, adver tising, and

operational

improvements providing adver tising design, offset pr inting, digital printing, and media management.

• Lead creative development process and communication between the creative team, and a

diver se client

base ensuring br and adherence while leveraging strong project

management capabilities.

• Di r ected all phases of cr eati v e w ork from concept through production managing

project budget and ensuring client needs were met.

• Responsible for developing compelling creative concepts that met client’s

mar keting and business objectives for retail and seasonal campaigns and

adver tising str ategies that consistently advanced brand str ategy.

• D eveloped cr eati v e ser vices depar tment, hiring and super vising designer s and implementing job and

time tr acking system to organize wor kflow.

• Established an in-house Gr aphic Depar tment, developing designs and pr inting,

and implementing gr aphic ideas/processes that saved the company $60K

Euros each year.

MC Arti Grafiche s.r.l. - Bologna - Italy 2009 to 2010

Creative a nd G raphic D esigner

Managed domestic clients to prior itize projects for promotional events including

trade shows, store openings, new product launches, and business meetings.

• Managed accounts by building and sustaining client relationships gathering client’s specifications

and

requirements for various adver tising campaigns and projects.

• Collaborated with the Graphic Depar tment Team to develop designs and gr aphics.

MGM Store Solution s S.r.l. - Bologna - Italy 2005 to 2009

Senior G r a phic Designer

Created graphic design and large prints for clients and stores across Italy and Europe.

• Promoted and reinforced brand identity through skillful use of graphic standards (photography,

color,

typography, layout) creating designs for trade fair s.

• Responsible f or deli v er y of all aspects of conceptual graphic design, layout, design production.

• Promoted to Senior Designer, with client facing and team leading responsibilities within one year

of hire.

• Brainstormed, developed, and executed concepts, ensuring they met project-specific cr iter ia as

defined in

the creative brief.

• Accuratel y f or ecasted and prioritized assignments assigning project wor kload across the creative team.

• Resear ched n ew technologies in gr aphic design, staying abreast of trends, new

techniques and resources, making recommendations for enhancements, upgrades

and purchases.

1999 to 2004

Soho Internet Café, Cent o, F er rara, I ta l y

Sales & Ad v er tising M a n a ger

Created, established, and mar keted the fir st internet cafe in the area.

• Used conceptual, creative, critical thinking to design and execute mar keting objectives and

creative

str ategies that resulted in attaining the business goals through creative execution.

• D eveloped all compan y mar k eting material and in-house designs for the walls,

counter s, and tables and designed complementar y ar t for promotional

gadgets, menus, and logos.

• Negotiated with vendors, engaging in discussions to secure the most favorable prices and terms

while

satisfying quality ser vice levels.

• Developed close collaborative relationships with key member s in the community to promote

awareness,

sales, and expand the target mar ket.

T echnical Skills

Adobe Illustrator CS4/CS5 • Adobe Photoshop CS4/CS5 • Adobe InDesign CS4/CS5 • Apple

iLife ’09 (iMovie, iDVD, iPhoto and GarageBand) • Office Suite (Power Point, Xpress, Word) •

Macromedia FreeHand

Education / P r ofessional T r a ining

Diploma of M aster of Applied A rts

Istituto d’Arte A. Venturi - Modena ITALY (Sep. 1989 - Jul. 1994)

Cer tificate of Desktop P ublishin g

Istituto Salesiani - Bologna - ITALY (Sep. 1995 - Jun. 1996)

W or k A utho r ization

Obtained wor king Visa with no need for Sponsor ship

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