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Sales Management

Location:
Suwanee, GA, 30024
Posted:
July 19, 2012

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Resume:

678-***-**** (cell)

678-***-**** (home)

ALBERTO VELASCO LLOREDA **********@*****.***

**** ******** **** *****

Suwanee, GA 30024

LEADING BREAKTROUGH FINANCIAL PERFORMANCE

Financial Planning & Analysis – Treasury – Managment Consultant ● USA-Latin America

Successful finance professional with strong track-record of delivering top performance. Possess large

spectrum of experience in evaluating business and investment opportunities, quickly understanding

companies and their market. Define requirements aligned with strategic plans developed by senior

management.

Experience in project management, operational & financial planning analysis, with particular skill in

proven ability to improve operations, impact business growth and maximize profits through achievements

in finance management, cost reductions, internal controls and productivity/efficiency improvements.

Can undertake difficult mandates and meet tight deadlines. Personal qualities include: rigorous, positive,

good problem-solver, autonomous, persistent, adaptable, and driven.

KEY STRENGTHS AND EXPERTISE

• •

Strategic Business Planning Business Valuation

• •

Project Management to Reduce Risk Three statement financial modeling

• •

Economic Feasibility Evaluation of New Adept at Cash Flow Management

Projects Import/Export Operations & Procedures

• General Accounting • Manage Bank Relationships

• Budgeting, Forecasting and Due Diligence • Team Building/Leadership

• Application of the Key Performance Indicators • Research and Analysis Skills

• •

Continuous Process Improvement - Profit Problem Identification and Resolution

Optimization • High-Impact presentations to Senior

• Proficient in Spreadsheet Modeling and Executives

Financial Report Development • Management Consulting

PROFESSIONAL EXPERIENCE

The Alma Group, Inc, - Atlanta, GA (March 2012 to present)

Description: The Alma Group is a Business Management and Financial Consulting Services firm specializing

in small businesses.

Independent Contractor/Consultant – www.thealmagroup.us

Consultant to provide expertise in the areas of strategic planning, financial planning and analysis,

budgeting and forecasting process, cash flow management and financial project evaluation.

Transoceanic Trade, Inc. – Atlanta, GA (Jan 2002 to March 2012)

Description: Transoceanic Trade is a retail duty free company with stores in Central and South America

(Colombia, El Salvador, Dominican Republic, México, Panamá and Costa Rica), their headquarter office is in

Atlanta. The company specializes in selling electronic products, watches, jewelry and souvenirs.

Finance Director (type of employment: Contractor)

Developed and executed successful exit plan for ownership to sell Colombia’s operation in 2010 year

and Salvador’s operation in 2011 year, both at 95% of initial valuation.

Established key performance metrics for leading financial and operational objectives.

Developed and executed turnaround plan with an operating loss baseline of -5.50% EBITDA to a 5%

margin in 2008.

678-***-**** (cell)

678-***-**** (home)

ALBERTO VELASCO LLOREDA **********@*****.***

5727 Ashleigh Walk Drive

Suwanee, GA 30024

Designed, implemented, and managed the Inventory Reduction Level Project. Day’s sales in inventory

were reduced from 120 to 55 days, improving cash flow but maintaining jus-on-time process.

Developed business plan and led search and negotiation of new retail-space (duty free stores) in Costa

Rica, El Salvador and Colombia, which increased gross sales by 50%.

Responsible for budgeting, planning and analysis.

Responsible for periodic financial and statutory reporting in US and overseas.

Responsible for accounting and finance staff comprised of 5 staff.

Grace Williams & Associates, Inc. – CPA firm, Norcross, GA (Mar 2001 to Dec 2001)

Description: Grace Williams CPA PC is a certified public accounting and consulting professional services

firm. Grace Williams provides accounting, audit and assurance, tax compliance and consulting, business

advisory and consulting services.

Financial Planning and Analyst Specialist (type of employment: Contractor)

Services to office’s clients: Preparation, packing and relationship with banks of loans proposal, loans

intermediary and preparation of Business Plans and Financial Project Evaluation.

Compañía Celular de Colombia S.A. (COCELCO S.A.) – Cali, Colombia (May 1996 – Dec 2000)

Description: Wireless communication service – Annual Sales: $390 Million (this company was acquired by

Bellsouth International Division in June 2000)

Finance & Treasurer Director (type of employment: Full-Time)

Negotiated and structured local financing agreements resulting in 3 basis point reductions, favorable

covenant restrictions and simplifying borrowing process.

Reduced 30% financial institutions and consolidated debt.

Renewal of syndicated loans for $150 Million.

Appropriate implementation of process and application of strategic planning.

Fábrica Nacional de Autopartes S.A. (FANALCA S.A.) – Cali, Colombia (Jun 1993 – May 1996)

Description: Import and sales of Honda motorcycles and Honda automobiles; Manufacture and sale of

garbage compactors and bus rapid transport system; Metal processing technology and Municipal solid

waste – Annual Sales: $200 Million

Financial Planning and Analysis Director (type of employment: Full-Time)

Coordination of corporate budget plans (six companies), economic feasibility evaluation of new

investment projects, financial statement analysis, ROI maximization, forecasting and trend projection,

budget administration and strategic planning.

EDUCATION AND PROFESSIONAL AFFILIATIONS

Master’s degree in Finance, Universidad EAFIT, Colombia South America

BS in Industrial Engineer, Pontificia Universidad Javeriana, Colombia South America

Proficient in Excel, Word, PowerPoint, Publisher, Project Management, Visio & Access - Knowledge of SAP

Member of the Association for Accountants and Financial Professionals in Business (IMA)

Member of the Association for Financial Professionals (AFP)

Naturalized American Citizen; Language: English/Spanish

http://www.linkedin.com/pub/alberto-velasco-lloreda/b/84/75b



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