Sales Representative

Arnold J. "A.J." Falcon

***** ** *** ***** . *****, FL 33196 786-***-****(H) . 786-***-****(Cel)

*********@*****.***

Summary

Many transferable job skills with focus on interpersonal, communication,

and organizational skills acquired from diversified corporate experience in

various industries including hospitality, insurance, broadcasting,

entertainment, and consumer products. History of constantly looking for new

methods to improve profitability and efficiency. A highly motivated,

driven, detail-oriented team player with a winning track record and many

documented achievements.

Employment

Jun 1988 - Present A.J.'S D.J.'S L.L.C. (Mobile D.J. Service)

Miami, FL

Entrepreneur

. Established and managed small business. Increased profits and

efficiency significantly.

. Render M.C/D.J. services for social occasions including corporate

events, weddings, etc.

. Received excellent client reviews and referrals. Network with

affiliated vendors.

. Provide D.J. services to upscale lounges/restaurants/nightclubs

including Blue Martini.

Nov.-2011-Present Office Team & SRM (Temp Staffing Agencies) Miami,

FL.

Temporary Employee Render temporary employee services for various

companies. (Stop-Gap)

Aug. 2011-Oct-2011 America's Health Brokers (Inbound/Outbound Call

Center) Ft. Laud, FL

Insurance Sales Agent Telemarketing of Health Insurance products

nationwide.

Oct 2010 - July 2011 Insphere Insurance Solutions Ft.

Lauderdale, FL

Insurance Sales Agent (United Healthcare, Humana, Aetna, ING, Minnesota

Life)

. Valid State of Florida 215 License. Scored in top 10% on State of

Florida Exam.

. Perform all aspects relating to insurance sales including developing

leads, prospecting, etc

July 2007 - March-2011 4 Life Research (Nutraceuticals Network Marketing)

Leader/Diamond Distributor

. Developed innovative marketing strategies to increase sales & new

distributor enrollment. Increased personal production and distribution

by 200%.

. Recruited, trained, & managed downline distributors. Achieved Diamond

Rank within 3 months.

Jan 1993 - Dec 2008 Caf Iguana/Bar Management Group Pembroke

Pines, FL

Lead Music Programmer/Disc Jockey

. Program and mix a variety of music within management and radio station

parameters to create a fun, high-energy atmosphere to maximize food

and beverage sales.

. Collaborated with leading radio personalities to program & mix music

on live radio broadcasts for top stations Y-100, El Zol 95.7, Mega

94.9, & Mia 92 producing up to a 300% increase in sales.

. Achieved high guest satisfaction ratings utilizing proven Customer

Service techniques

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Arnold J. "A.J." Falcon Page Two

1991 - 1998 WDNA 88.9 FM Miami, FL

Radio Announcer/Programmer/Advertising Sales Representative

. Produced and hosted daily radio shows "Latin Jazz Quarter" and "88

Jazz Place." This involved researching, planning, and programming of

music selections. Sold advertising to sponsors.

. Arranged & conducted on-air interviews. Commended for excellence of

programs.

. Produced promotional announcements for radio programs and

advertisements for sponsors.

1986 - 1991 Applause Inc. (Major Nat'l Giftware Mfr.) Woodland

Hills, CA

Territory Manager - South Florida Sales Office

. Managed territory encompassing Miami to the Florida Keys. This

involved territory planning which included account call strategy and

scheduling appointments with existing and new accounts for various

lines of business that included gift shops, pharmacies and florists.

. Made sales presentations to determine which new or existing products

would sell best. This included gift items often related to well-known

licensed characters such as Disney or merchandise tied in with major

movie releases.

. Offered merchandising suggestions to improve retail sell-through and

completed inventory on products to recommend reorder when necessary.

. Consistently exceeded quota and earned quarterly bonus. Acquired (12)

sales contest awards including two Salesperson of the Quarter awards.

Area Sales Representative - South Florida Sales Office

. Performed similar functions as above within smaller territory.

Emphasis was on new account development. Promoted to Territory Manager

within six months.

1984 - 1986 Joseph E. Seagram & Sons (Beverages) New York, NY

Manufacturer's Sales Representative - Michigan Sales Office

. Promoted and relocated to Michigan in May, 1985. Managed state of

Michigan Sales Territory.

. Planned account strategy and made sales presentations on company

brands to retailer to maximize product distribution and retail sell-

through via merchandising concepts such as point-of-purchase materials

and shelf management.

. Trained distributor salesmen in the field to improve their product

knowledge and sales efforts on company brands. Improved distribution

and merchandising by as much as 100%.

Market Research Analyst - Trade Research Division-N.Y. Corporate Offices

. Conducted personal interviews (cold-calling and by phone) with

retailers in major national markets (40% travel) to determine market

trends, competitor activities, & areas of special interest.

. Analyzed and interpreted data gathered to upper management via oral

and written reports.

Education

Baruch College of the City University of New York

New York, NY

. B.B.A. International Marketing, 3.6 GPA overall.

. Valedictorian commencement, Councilman Student Government, President

Latin Music Organization, Dean's List, New York State Board of Regents

Scholarship.

Languages

. Bilingual. Fluent in English and Spanish. Basic French.

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