Customer Service Marketing

Anamika C. Lalli

*** ****** ******, *******, ******* M4R 1V2

M:416-***-****, *************@*****.***

ca.linkedin.com/pub/anamika-chakraborty-lalli/17/29a/a99/

PROFILE

A result driven marketing professional with experience in marketing

communication including market research, direct marketing, and client and

vendor relations around the globe. Working experience in communications,

technology, education with special skills in financial sector. Fluent in

several languages including Hindi, Punjabi, Urdu, Bengali and working

proficiency of Spanish

PROFESSIONAL EXPERIENCE

Marketing and Client Service Manager, Development Partners Inc -Feb 2013-

Present

Responsible for client service, business development, execution of

marketing plans, preparation and maintenance of marketing materials, with

the recent success of reeling in a major Government client from Iqaluit,

Nunavut

. Prepare material for marketing and investor communication

. Liaison with stakeholders and vendors including high net worth clients

and major law and tax firms

. Maintain client records and accounts and facilitate operations

. Prepare presentations and assist in business development

. Act as ad-hoc admin support and office management

Marketing and Sales Assistant, University of Toronto-May 2012-Aug 2012(Co-

Op)

Responsible for the Direct Marketing Campaign for courses in the School of

Continuing Studies, University of Toronto achieving 100% course enrollment

. Conducted extensive market research to determine target market profile

and market size

. Created an internal database of 5000 with detailed contact information

. Participated in the designing and creation of the direct mail campaign

from end to end

. Solicitation of clients regarding the available courses

. Assumed advisory role to the prospects addressing their queries and

doubts

Customer Service Representative, CVS-Midwest Tapes-June 2009- Oct 2011

Served as a B2B Customer Service Executive and the first point of contact

for future prospects and existing clients

. Handled 50-60 incoming calls everyday attending to customer needs and

queries

. Marketed products and services for the company

. Lead generation from possible prospects and passing it over to the

sales department

. Maintained client record and registered client needs and liaised with

relevant departments

Account coordinator, Business English Agency (BEA), Santiago de Chile-Feb

2007-Jan 2008

Account Coordinator for major clients Unilever and Promedon Inc.( the

primary revenue generator for BEA)

. Cross selling and up-selling of services of business communication,

translation etc to the accounts

. Maintenance of marketing materials for the Clients and the agency

. Instruction and Presentation of Business Communication to top level

executives including CFOs and Marketing Heads

. Proof- reading and Copywriting of marketing documents from Spanish to

English for the clients

. Assisted in ad-hoc administrative work

VOLUNTEER

Fundraising/Business Development Chair, Manor Road Co-op School-July 2010-

June2012

Responsible for fundraising and business development for the neighborhood

charity using strategic marketing plans and publicity techniques

. Conducted Market Research to asses current market size, Analyze family

profile information

. Generated solid leads using targeted marketing tactics

. Liaised with investors to acquire funding for the organization

. Wrote newsletters for communication support to the publicity committee

. Maintained the website and Facebook page for the organization

. Organized fund-raising events during holidays

. Participated in regular board meetings involved in strategy

formulation, fund allocation and administrative duties

EDUCATION

Certificate in Digital Marketing Management

Anticipated 2014

University of Toronto

Certificate in Business Spanish, Hansa Language School

Current

Marketing Management Financial Services, Postgraduate Certificate

Dec 2012

George Brown College, Toronto, Ontario

Canadian Securities Course, CSI Aug

2012

Reference available upon request

Contact this candidate