Sales Manager
Resume:
DANITA (KROLL) CAVE
PALM BEACH GARDENS, FLORIDA 33418
**********@*****.***
OBJECTIVE: Acquire a revenue-generating marketing position that will fully
utilize my marketing, advertising, broadcast sales and management
experience to achieve defined sales and marketing goals.
QUALIFICATIONS: Over fifteen years experience in advertising, marketing,
and broadcast sales with a Bachelor of Science in Advertising from the
University of Florida with a Double Minor in Business/Marketing and
Psychology.
ATTRIBUTES: Goal-oriented, innovative sales leadership, non- traditional
revenue creation, creator of successful customized marketing campaigns,
creative, resourceful, excellent at collaboration, communications and
public relations, sterling reputation, loyal, possess integrity, good
energy, positive attitude, coachable, entrepreneurial, flexible, open-
minded, work with hundreds of industries, prompt, leader, team player,
sales achiever, excellent at events and business development.
PROFILE: Goal achievement, innovative sales leadership and non-traditional
revenue creation have been the standards of my career in the Broadcast
Television, Internet, and Radio Industries. Experience at the local,
regional, national and corporate levels translates into the real world
knowledge needed to achieve results in all economic environments. My
commitment to integrity, teamwork, focus, accountability, commitment-to-
change and speed-to-market will assist in creating/maintaining a culture of
marketing success and revenue generation.
EXPERIENCE:
Senior Account Manager at Clear Channel Media and Entertainment West Palm
Beach, Florida
As an Account Manager representing twelve (12) radio stations and digital
platforms, I help new and existing clients with their marketing and
advertising goals and help them generate revenue through customized
marketing/advertising programs. I engage in effective communications with
my clients to understand their challenges and opportunities and create a
solution and a plan. I also do voice over work for clients. I am
currently the #1 Account Executive at our 12-station cluster.
Marketing Specialist at WPEC CBS 12 in West Palm Beach, Florida (2001-
2008)
Responsibilities included creating customized advertising and marketing
programs for new and existing clients, and generating new and incremental
sales for CBS 12's sales team via creative, customized broadcast and
internet campaigns that create win-win-win partnerships for all
participating parties: The TV station, the client and the viewers. They
included, but were not limited to: Events, promotions, third-party tie-
ins, paid public service awareness campaigns, paid community programs,
campaigns tied into CBS programming-(like CBS golf and football), retail
programs, medical programs, and internet campaigns and promotions. I worked
with the CBS 12 sales team to develop these programs. My position also
included working with non-profit organizations, sporting events-(ADT
Championship at Trump Golf Course, NFL Experience at 2007 Super bowl), as
well as our promotions and news departments to tastefully impact our sales
efforts while creating a positive image for CBS 12. I represented CBS 12
on an executive level and worked on executive projects that affected the
station's revenue.
Radio Industry (Various Broadcast Companies from 1984-2001) Tampa, FL and
West Palm Beach, FL
My radio sales background included local sales, regional sales, national
sales, and Director of Non-Traditional Revenue. Responsibilities included
servicing and growing existing accounts, generating new revenue by bringing
new clients to the stations and creating effective advertising programs for
them on multiple platforms.
Regional Vice-President with Arbonne International (2004-2010)
Set the company record in 2004 in getting to District Manager through my
sales volume. As a Regional VP with Arbonne, I helped consultants achieve
management status by helping them increase their sales volume and revenue
through my coaching them and motivating them, and conducted monthly
trainings for team members.
REFERENCES
Doug Wolfmueller Former GSM with WPEC CBS 12 in West Palm Beach, FL
Jim Posey Former LSM and GSM with WPEC CBS 12 in West Palm
Beach, FL
Diana Wilkin Former GM at WPEC CBS 12, now President of
Affiliate Relations at CBS
David Christopher Former News Director at WPEC CBS 12
Craig Davenport Former Marketing/Creative Manager at WPEC CBS 12
Bill Rinchik Former CFO at Freedom Broadcasting (California)
Geoff Roeden Former Digital Director at Freedom Communications-
(California)
Nicole Winslow Former AE with CBS 12 and WSB-TV and currently an AE
with WPBF-TV
Nancy Schneid Former colleague at Q105 in Tampa and former CMO at
Outback Steakhouse
MaryBeth
Townsend Former AE with WPEC CBS 12 and currently an AE with WTSP-
TV in Tampa
Cynthia Wold Former AE with WPEC CBS 12 and currently with CBS
Outdoor South Florida
Ross Hutchinson Ross Hutchinson Video Productions
Dick Dailey Dailey Communications in St. Petersburg, FL
Nicole Baxter Marketing Director HCA South Florida Region
Contact this candidate