Sales Marketing

PRODUCT MARKETING

Accomplished Marketing professional with a successful track record

developing effective marketing communications strategies and creating

innovative materials in all media. Proven talent for motivating staff,

organizing projects and delivering results.

Creating Integrated Communications Event Planning

Plans

Marketing Process Training Product Management

Vendor Management & Collaboration Product Launches

Internal Communications Sales Collateral Design

Project Management Web Site Design

Case Studies Campaign Evaluation & Measurement

MOODY'S INVESTOR SERVICES 2013 - Present

Technical Documentation Specialist

. Develop a series of playbooks and training course presentations for a

new rollout of Salesforce.

. Assist in the execution of UAT including writing scripts, testing

scripts and assisting testers.

TRANSPERFECT TRANSLATIONS 2008 - 2010

Technology Marketing Manager

Managed the production of marketing deliverables specific to TransPerfect's

suite of technology products; developed product-specific content for use on

company websites and in online direct marketing programs; worked with

international technology and enterprise sales groups in the creation of

product messaging and value statements; supported company trainers in the

development of internal communications and training of global business

development team; served as product expert when working with public

relations, event and campaign management teams.

. Developed Salesforce.com CMS ticketing process to track creation and

progress of marketing requests submitted by in-house clients.

. Managed the successful launch of new technology product releases

including the creation of new collateral, participation in virtual and

live trade shows, and direct mail announcements.

. Created and managed process for the submission and completion of case

studies and white papers.

ADVENT SOFTWARE INC. 2006 - 2008

Product Marketing Associate

Managed the creation and execution of product marketing plans; managed

pricing and lead cross-functional team in the development of pricing and

product forecasting; directed Communications team in the creation of

product positioning, marketing collateral, supporting documentation, trade

show participation, and product launches; managed and trained constituents

for commercialization and operational processes for the execution of sales

contracts, product fulfillment, product billing and product renewals;

managed and executed internal communication programs; project managed

activities and reporting to meet strategic marketing goals; managed

documentation and operational processes for alliance partnerships.

. Managed the successful launches of two new Hedge Fund Accounting

software releases including the creation of new collateral, delivery

of internal training, creation of new contracts, pricing and product

fulfillment procedures.

. Developed Global Accounts Intranet website for internal cross-

functional communications.

. Managed execution and tabulation of results for market research and

validation project in support of future release roadmap planning.

IBM SOFTWARE GROUP (formerly Isogon Corp.) 1999 - 2005

Senior Marketing Specialist

Developed and produced collateral, direct mail and web site campaigns for

two lines of business; created annual marketing plans and budget with VP of

Marketing to drive lead generation and brand awareness; managed outside

agencies and vendors; tracked marketing ROI; managed marketing content for

corporate web site; developed promotions for company sponsored events and

managed CRM database including training and content.

. Designed and delivered Sales and Customer Relationship Management

process and software training to sales and product management teams.

. Led conversion from in-house Customer Relationship Management database

to Goldmine, including the customization of the database, launch and

training of international sales force.

. Developed new workflow processes for the management of leads and

current customers resulting in higher sales productivity and advanced

reporting metrics.

HUMMINGBIRD LTD. (formerly CompInfo, Inc.) 1997 - 1999

Marketing Coordinator

Managed direct mail campaigns; conducted market and competitive analysis

and assisted in new market identification and development; maintained

client and prospective client database; coordinated marketing activities;

placed internet and magazine advertising; directed development and

maintenance of company web site; supervised design and production of

marketing brochures, ads and mailers; prepared software and service

proposals; coordinated company conferences and trade shows.

. Converted contact database from ACT! to Goldmine.

. Implemented regular direct mail schedule for both customer and

prospect contact.

. Supervised and collaborated on the design and launch of a new web

site.

Computer Skills

Microsoft Office (Word, Excel, PowerPoint and Access), Microsoft Visio,

Lotus Smart Suite, QuarkXPress, Adobe Acrobat Professional, Adobe

Illustrator, Adobe Photoshop, Camtasia Studio, Adobe Dreamweaver, HTML,

Adobe Flash, Salesforce.com CMS, Goldmine Marketing & Sales, MS SQL, MS

FrontPage, Crystal Reports

Education

Bachelor of Arts in English Literature, Pace University, New York City

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