Sales Marketing
Resume:
Anna Siakel
Lake In the Hills, IL 60156
SUMMARY
Diverse skills and experience in administrative support in functional areas including customer
service, sales, and marketing, in industries including manufacturing, retail, government,
business-to-business services, and education.
EXPERIENCE
Continental Datalabel 2005-Present
Marketing Coordinator 1 2009-Present
Perform a wide range of diverse responsibilities in support of the planning, implementation and
support for new products and projects in varied markets. Worked with marketing and sales
teams to identify and carry out product strategies to launch products to market. Also continued
responsibilities in office support in previous role
ACCOMPLISHMENTS:
• Developed iaPeel collaterals based on brand and product marketing
• Planned and ran all trade show activity for all product lines including demos, customer
solutions, customer lead generation, lead follow up, and sustained customer relationships
with distributors, wholesalers, and end-users
• Provided follow up on leads after shows, including customer contact, sending pricing,
samples, etc. and support of the sales team
• Worked with international, third party, high profile companies in bundling iaPeel for their
promotional projects
• Functioned as the “point of contact” with internal customers (Marketing, Sales, Product
Development, Manufacturing, Shipping), and external customers (Wholesalers, Distributors,
End-Users)
Marketing Coordinator 2 2006-2009
Responsibilities fall into three (3) categories; Competitive Market & Industry Intelligence, New
Account Assimilation, and Dead Account Resurrection.
ACCOMPLISHMENTS:
• Use market research tools such as D&B, trade show information, catalog and other market-
based print material, to provide management with information regarding market trends,
competitor strategies, and product comparisons.
• Through direct contact and use of external research firm, contact end-users and distributors
to collect, validate, analyze, and report market data and trends.
• Work with New Accounts to establish long term account relationships.
• Provide administrative support to the Recovery Account and Regional Sales Teams to carry
out specific actions to resurrect dead and inactive accounts and support to existing accounts
• Employee of the Month. Runner up 3 other months.
Marketing Assistant 2005-2006
Provide support to Sales and Marketing for new and existing accounts. Specific areas of focus
included:
• Maintaining samples, print materials, inventories, and managing the fulfillment of them to
customers.
• Develop daily, weekly, and monthly reports on sample, product, and print inventories.
• Develop, review, and proofread, product catalog content and other promotional material
prior to finalization.
• Provide administrative support to Marketing Team Members.
• Conducted interviews and wrote sections for the Company Newsletter.
Village of Lake in the Hills 1992-Present
Planning & Zoning Commissioner
Have held several positions within Village Management including Airport Commissioner, Zoning
Commissioner, Zoning & Planning Commissioner, member of varied Ad Hoc Committees.
Major aspects include:
• Zoning proposal review from developers and homeowners relating to village ordinances and
zoning codes
• Review required documents including health, fire, and public works recommendations,
blueprints, and conduct on-site visits for building and reconstruction zoning requests
• Attend formal zoning hearings to provide final recommendations for these zoning requests
to Village Board
• Review and recommend to Village Board changes in zoning ordinance code
Lowes Home Improvement 2003-2005
Sales Specialist – Electrical/Lighting Department
Responsible for direct sales to private and business-to-business customers for stock-based and
special order products. Also responsible for organizing sponsorship of Company-to-Community
Based functions including Lake In The Hills Sunset Festival, Lowes Grand Openings, and other
events.
ACCOMPLISHMENTS:
• Rated #1 Sales Rep both within the store and in Midwest Region
• Provided both in-store and customer on-site product advice and problem resolution.
• Developed extensive outside sales accounts with commercial market.
• Maintained inventory levels.
Jacobs High School – District 300-****-****
Career Specialist
Work with students, faculty, and local area businesses to develop and implement job shadowing
experiences. Identify speakers and plan field trips to provide students with insights into varied
career alternatives.
• Counsel and place over 100 students per school year into job shadow experiences with
newly developed businesses and organizations
• Developed through the Chamber of Commerce and cold calling, over 200 job shadow sites
• Evaluate student job shadowing experiences through interviews with students, parents, and
businesses
• Attend career conference workshops to provide continued development in careers program
Prior Experience
Ahlers Business Consulting – Administrative Support to Owner & Principals
Alcoa Aluminum Company – Administrative Support to Regional Credit Office
EDUCATION
AA Business – Triton Community College
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