Louis M. Soto
** ******* ****** ( Kearny, NJ ****2 ( H: 201-***-**** ( C: 973-***-**** (
********@*******.***
Medical Device and Pharmaceutical Sales Professional
Focused and results-driven business professional with progressive
experience and exemplary qualifications to execute and support strategic
sales and business development initiatives, develop and deliver executive
level client presentations, and acquire and retain new customers while
expanding revenue within an existing client base. Utilize a persuasive
consultative sales approach and selling methodology coupled with excellent
product knowledge to analyze client needs and provide effective solutions,
capture market opportunities in competitive environments, and improve
overall client satisfaction. Well honed collaboration and rapport building
skills used to establish positive working relationships with customers,
staff, management, and cross-functional departments.
Value Proposition:
> Strong collaborator and facilitator able to clearly and effectively align
strategy with sales objectives, manage sales cycle to closure, and improve
sales processes and systems to enhance performance and productivity.
> Tireless prospector and networker with a keen interest and ability to
build rapport, establish relationships, and nurture ongoing communications
with targeted customers and business leaders to achieve mutual objectives.
> Create and implement innovative and effective sales solutions and client
strategies, professional and powerful sales presentations, and various
methods and techniques to close new business with prospective customers
> Fully Trilingual Spanish, Portuguese and English.
Areas of Strength
( Exceeding Aggressive Sales Goals ( Consultative/Fact-Based Selling
( Staff Management/Mentoring
( Negotiations/Closing Sales Deals ( Territory/Account Management (
Building/Leading Sales Teams
( Targeted Prospecting/Networking ( Key Account/Client Acquisition (
Accelerating Revenues/Profits
( Sales/New Business Development ( Product Introductions/Launches (
Strategic Planning/Forecasting
Professional Experience
Sakura FineTek USA ( Torrance, CA
2003 - Present
Area Sales Manager
Directly responsible for managing and directing sales efforts for a $4.2M
territory for a specialty medical device company with a Pathology,
Histology, and Cytology focus throughout Mid-Atlantic region including New
York City and its five boroughs, Long Island, and Staten Island New York,
Westchester County, Central and Northern New Jersey. Sell to pathologists
and senior level decision makers in laboratories, hospitals, and
pharmaceutical companies.
Notable Contributions:
. Deliver presentations, negotiate and sell sophisticated diagnostic
instrumentation for the testing of DNA, RNA, Pathology, Cytology, and
Histology specimen testing including colonoscopy, CA, and biopsies.
. Provide a variety of support services to clients including product
training and installation as well as develop detailed business proposals
to high-level organizational executives and corporate officers for final
approval.
. Directly responsible for overseeing and managing nine distributor
representatives from Sakura distributorship company Cardinal HealthCare
within the Scientific Products division.
. Currently ranked #2 in Eastern US Region, ranked #2 in Eastern US Region
in 2011, Ranked #3 in US Region out of 24 Area Sales Managers in 2010 and
2009, Received Diamond Award with 130% Quota Achievement in 2008, Received
Bronze Award with 100% Quota Achievement and Ranked #3 in Eastern US
Region in 2007, and Received Diamond Award for Top 3 Nationwide and Ranked
#1 in Eastern US Region in 2006.
Cedardale Distributors, Inc. ( Glen Rock, NJ
2002 - 2003
District Sales Manager
Accountable for providing leadership and direction to nine sales
representatives at a major pharmaceutical drug distributor covering the
Northeast United States, Puerto Rico, and the US Virgin Islands producing
annual sales in excess of $20M. Sold and promoted health and beauty aids,
pharmaceutical generic products, and OTC health solutions. Provided sales
support, managed training and performance analysis, and created sales
tools.
Professional Experience (Continued)
Notable Contributions:
. Increased monthly sales from $250K to $800K within first six months
through the development of a stronger customer focus, increased team
product knowledge, and by improving overall company commitment to client
satisfaction that established the company as a strong force among its
competitors.
. Established practice of conducting weekly sales meetings to motivate
staff, instituted voice mail interactions between sales force and upper
management, and implemented attainable sales quotas to increase
productivity.
. Collaborated with senior leadership to develop and execute strategies
that enabled both rapid and sustainable growth through market development
and by setting targets to ensure the generation of future revenue.
. Changed the overall image of the sales force from a regular "order taker"
image to one of professionalism, dedication, and customer focus.
AstraZeneca Pharmaceuticals ( Wilmington, DE
1999 - 2002
Pharmaceutical Sales Specialist
Advanced within one of the top three Fortune 500 pharmaceutical companies
in the nation to manage an account base of 165 Specialty Physicians and
Managed Care Professionals in a territory covering Bronx and Manhattan New
York. Conducted impactful seminars to raise the level of excitement and
anticipation as well as enabled medical professionals to become familiar
with new products prior to the official launch.
Notable Contributions:
. Selected to participate in the launch of Nexium, a new gastrointestinal
medication. Introduced the medication to one of the leading medical
institutions in the region to realize sales 30% above market projections.
. Attained rank as number one salesperson in Bronx region and top three in
Manhattan sales by establishing and maintaining strong relationships with
key clients to gain lead position for upcoming launch of new products.
. Produced and delivered more than a 15% increase in sales of existing
product lines during the first nine months and received recognition as
Employee of the Month for three consecutive months.
. Drove dramatic increases in client base size and sales revenue through
aggressive program of identifying and acquiring new clients to
consistently obtain rank as one of the top three representatives in a six-
state district.
Komet Medical ( Savannah, GA
1996 - 1999
District Sales Manager
Challenged to build, develop, and manage a highly successful international
territory comprised of Puerto Rico, Northern New Jersey, and Manhattan and
Long Island New York including the surrounding five boroughs generating
over $12M in annual revenue. Explored business development opportunities
uncovered through networking efforts and referrals as well as managed
existing customer relationships.
Notable Contributions:
. Successfully developed and drove territory growth to position in top 10
of medical supply sales performance within the United States in less than
one year.
. Negotiated one of the largest West Point Military Academy contracts in
Komet history through use of high-end presentations to realize the sale of
10 systems for use throughout the United States Military hospital network.
. Supported company success and growth by inspiring and supporting sales
team members and by establishing an environment that consistently achieved
sales and revenue generation performance expectations.
. Developed and implemented aggressive, targeted, and innovative sales and
marketing strategies consistently exceeding annual sales and revenue
goals.
Education
Bachelor of Science in Business Administration
Catholic University of Puerto Rico ( Ponce, Puerto Rico
Professional Certifications:
. Certified Medical Representative
. Certificate in Gastroenterology and Cardiovascular Products
Professional Affliliations:
. American Society of Certified Notary Publics State of New Jersey Lic #
2096731
. Certified Social Worker State of New Jersey # SW 13592
. National Society of Hispanic MBAs
Military Experience:
. United States Army 82nd Airborne Division
. Honorable Discharge May 1975