Sales Management

CELIA WILLIAMSON

**** ****** *** *** ***, Los Angeles, CA 90025 424-***-**** **********.*****@*****.*** www.linkedin.com/in/celiawilliamson/

PROFESSIONAL SUMMARY

Accomplished sales professional with 7 years of business- to-business experience specializing in new business development and market

expansion. Proven ability to lead sales teams, cultivate relationships and drive gains in revenue, market share and profit performance.

SKILLS

High GrowthPresentations & Proposals Budgeting & Forecasting

New Business Development Strategies

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Market Research & Analysis P&L Management

Territory Management• Event Planning

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Team Leadership & Training PresentationsClient Relationship Management

& Proposals • Client Relationships

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Sales Processes Territory Management • Brand Management

• •

EXPERIENCE

M arket Development Mana ger (2011 to 2013)

Crown Imports LLC – Los Angeles, CA

Managed and directed a group of wholesalers for the entire portfolio, including high profile brands like Corona Extra and

Modelo Especial. Drove sales, retail execution, operations and key account management. Developed and implemented annual

business plans, new product launches and volume driving initiatives. Held full P&L responsibility for $300k budget.

Exceeded regional annual sales target by 9.5%, boosting over 105k incremental cases of volume and $20M in revenue.

Ranked #1 (out of 48 managers) in 2012 for generating largest increase in sales volume across all brands.

Tripled the growth for Modelo Especial and Pacifico brands within 6 months by developing and implementing business

development strategies.

Analyzed data and trends to uncover market opportunities, leading to the largest increase in on premise draught g rowth of +180%.

Lead wholesaler to win Crown's most prestigious honor, "Presidents Cup Award", for 2 consecutive years.

O n Premise Manager (2009 to 2011)

MillerCoors – San Francisco, CA

Managed and expanded the on-premise channel for over 40 brands including Coors Light, Miller Lite and Blue Moon, generating the largest

increase in on premise growth for the western region. Formulated local marketing and business development strategies to drive market share,

profitability and revenue growth. Recruited, trained and supervised a team of 6 sales representatives. Managed $100k budget.

Exceeded volume plan by 3.8% w ithin the first year, delivering over $1M in revenue.

Targeted and penetrated a competitive market. On average a chieved 120% of sales quota.

Negotiated sponsorships with sporting and venue partners including SF 49ers, SF Giants and San Jose Sharks, responsible

for driving over 100k in incremental volume for 2011.

Conceptualized and launched marketing initiatives for Blue Moon, Batch 19 and Miller 64, b oo sti ng dr au gh t sales by 50 %.

T erritory Sales Speci alist (2006 to 2008)

Forest Pharmaceuticals – Richmond, VA

Increased market share and sales volume through consultative selling to healthcare professionals. Developed extensive

knowledge in disease states such as depression, anxiety and hypertension, marketing brands including Lexapro® and

Bystolic®. Leveraged strong listening, presentation and closing skills to influence prescribing habits and optimize sales results.

Transformed an under-performing sales territory into top sales nationwide, exceeding sales quota by 104%.

Ranked top 5% n ationwide for largest increase in market share for Lexapro® (out of 500 reps).

Successfully launched new product Bystolic® into cardiovascular market, generating #3 sales in region, despite competitor advantage.

Recognized with "All Academic Award" for delivering highest rating test scores on sales processes and disease state knowledge (out of

150 sales reps).

EDUCATION

Bachelor of Science: Marketing, 2005

University of Alabama - Tuscaloosa, AL

Minor in Health, Food & Nutrition

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