Bruce Anthony Lim
p: 415-***-**** e: *****@********.***
*** ******* ***. #* *******, CA 94402
www.blimages.net
Summary
Inquisitive Designer that is eager to learn more about UI/UX and User
Research. Looking for a new challenging position that will feed my
eagerness to learn. Researched different cost and time cutting procedures
to decrease project spending by 40%. Increased customer awareness by
15% within a target area. Managed multiple project timelines
simultaneously and coordinated with multiple vendors. Proficient in the
following software on Mac and PC: Adobe CS6, Omnigraffle, Microsoft
Office and HTML & CSS.
Professional Experience
Graphic Designer & Print Production Manager
GoPago Inc., Mar 2012 - Oct 2012
GoPago is an innovative mobile payment application, which allows brick
and mortar businesses to tap into the mobile market, decrease overhead
and increase revenue and productivity.
• Assisted in marketing campaign development to promote
downloads and retention of mobile app.
• Managed production schedules for printed materials and digital
campaigns within the mobile app and in social media.
• Coordinated between third-party vendors for marketing
materials production
• Created animations, rough video concepts, product photos and
editing
• Increased quality of promotional materials while decreasing
production cost over 40%
• Branding development and implementation
• UI/UX and Visual concept design
• Created Merchant specific signage both digital and
environmental
Assistant Project Manager and Visual Designer
Photon InfoTech, June 2011 - Jan 2012
Photon InfoTech is a consulting company based in India working with
American companies to develop UI & Visual design and assist in
engineering.
• Assisted in project managing with JPMorgan Chase.
• Communication with Development team in India and JPMorgan
Chase Innovations Team.
• Designing mocks for new iPad prototype to use to use for proposals for
the mobile innovations team
• Creating User Interface concepts for multiple areas of iPad and iPhone
prototype.
• Assisted in preprint production
• Researched different User Experiences and Interfaces
Graphic Designer and Marketing Specialist
Palo Alto Family YMCA, Oct 2005 – Jun 2011
The YMCA has been providing many services for communities for over
150 years.
• Developed different marketing strategies to increase awareness and
communication throughout
the community.
• Assisted in event planning for an annual fundraising run and walk.
Duties included researching and purchasing promotional products,
signage, website design and local newspaper communication.
• Created new brand guidelines for Marsh Madness Run event, which
included t-shirts, banners, posters postcards, website, and reusable
shopping bags.
• Assisted in the implementation of the new branding standards
developed by the National
YMCA office.
• Played an incremental role in decrease advertising budget by 15%
without reducing quality.
• Provided education to employees about new branding standards and
how their work will be affected by the changes.
Interim Aquatic Director
Palo Alto Family YMCA, Aug 2004 - Oct 2005
The YMCA has been providing many services for communities for over
150 years.
• Supervised 30+ part-time staff and 10 full-time staff
• Developed and implemented new training materials for swim
team to decrease time while increasing swim efficiency
• Created and managed a $500K budget, which exceeded net.
• Conducted staffing interviews for frontline staff and managers.
Interim Aquatic Director
Peninsula Family YMCA, Sept 2002 - Nov 2003
The YMCA has been providing many services for communities for over
150 years.
• Supervised 40 part-time staff
• Increased swim lesson enrollment by 25%
• Trained and implemented new national training curriculum
• Developed and established competitive swim team program
Software Proficiency
Adobe CS4 - CS6: (After Effects, Flash, Dreamweaver, Illustrator,
InDesign and Photoshop), Microsoft:(Access, Excel, Outlook, Publisher,
Power Point and Word), HTML & CSS, Omnigraffle
Education
2010: B.S., Graphic Design, The Art Institute of California - Sunnyvale,
Sunnyvale, CA
2007: B.S., Business Administration, University of Phoenix - Online,
Phoenix, AZ