Sales Manager

Charlie R. Anderson, MBA

**** ****** **. * New Orleans, LA 70116 * 515-***-**** *

*********.***@*****.***

Biopharmaceuticals Sales Leader with Advanced Professional Development

Talents

accorded numerous annual awards for quota surpassing deliverables

Executive Profile

. Empowered last five employers to enjoy competitive advantage by

professionalizing and message-integrating its sales, product launch,

account service, and public relations efforts.

. Delivered quota-surpassing revenues for leading pharmaceutical

manufacturers in 14 of past 15 years.

. Led numerous record-breaking and quota-surpassing sales, product

launch, and marketing campaigns throughout career.

Core Competencies

Sales Force Enhancement--Generates coaching, training, motivation and

professional development programs; expert in SPIN Selling training.

Generates territorial sales road maps, performance monitoring, and

local marketing plan solutions. Member of a unique demographic capable

of functioning as both inspirational sales manager and sales closing

model.

Sales Team Management--Devises strategic planning, coaching and performance

enhancement solutions. Recruits local sales representatives and

maximizes sales territory coverage. Offers a proven history recruiting

top-producers. Oversaw virtual sales & marketing portal development to

produce tools which resulted in much greater sales force productivity.

Major Account Sales & Service--Consistent record-breaking sales history

reflects advanced influence dynamics knowledge pertaining to decision-

makers. Personally created account-specific key strategic objective

formulation which emphasized both short and long-term business

planning to deliver significant growth in the context of "they said it

couldn't be done" feedback from senior executives. Developed product-

specific physician and pharmacy champions to best position products on

government and teaching institutions' formularies.

Career History

Affymax, Inc., South AL, South GA and the FL Panhandle

2012 - present

Nephrology Account Consultant

. 2012 --9 out of 76.

. 2012 --the only "Marketing Award" winner presented by the brand team

. Markets Omontys (peginesatide) Injectable for the treatment of anemia

due to chronic kidney disease (CKD) in adult patients on dialysis.

. Effectively markets a premium anemia brand in a competitive, price

responsive dialysis and nephrology marketplace (South Alabama, South

Georgia and the Florida Panhandle).

. Member of the Field Marketing Brand Champ team for Omontys.

AMAG Pharmaceuticals Inc., Des Moines, IA 2011

Specialty Hospital Account Representative

. Marketed Feraheme (Ferumoxytol) Injectable, an IV iron replacement

therapy for CKD patients.

. Effectively marketed a premium anemia brand in a competitive and price

responsive hospital, hematology, oncology, and nephrology marketplace.

Myriad Advisor Solutions, DES Moines, IA 2010 - 2011

Business Development Manager

. Our firm (www.myriadas.com) was retained by independent broker dealers

to provide transition assistance to advisors seeking the more

rewarding path of independence. There are approximately ten

recruiting/consulting firms nationally supporting independent broker

dealers.

. Call points were wirehouse brokers at Merrill Lynch, UBS and Morgan

Stanley Smith Barney.

. Led, developed, and coached sales and project management team to

achieve five new national contracts in the first six months; created

the need for 13 new positions in the first quarter of 2011.

KCQ Foods, LLC, Des Moines, IA 2009 - 2010

Principal

. Negotiated a contract with Wal-Mart and placed five products I created

in 10 states.

. Developed brand roadmap, led market research efforts, devised

portfolio strategies, product positioning, developed a vendor support

team and created properly aligned pricing strategies; all of this led

to attainment of newly minted brand awareness and market share.

AstraZeneca, Des Moines, IA 2004 - 2009

District Sales Manager

Leadership Summary: Managed a portfolio of seven prescription medications

(Nexium, Nexium IV, Seroquel, Crestor, Zomig, Rhinocort Aqua and

Symbicort).

Scope: Directed a team of 12-15 sales representatives.

Member of Special Project Team: In 2008, served on the National Core Direct

Sales Marketing Field Team (1 of 5 sales executives) for the Nexium Retail

Pharmacy Project which developed a turn-key marketing pull through

toolkit. Coordinated the national effort by setting up a hosted

collaborative portal (eRoom) which produced a marketing-tool-kit-in-a-box

resulting in massive improvement in retail pharmacy sales closing metrics.

In 2007, led a professional development and employee retention program for

the Dallas Business Center; directed monthly teleconferences involving

mentees and mentors; garnered high satisfaction feedback from all levels.

Achievement Highlights

. 2004--Nexium #1 Club

. 2005--# 1 Nexium Sales in the Central North Region.

. 2006--Seroquel lead for Iowa Medicaid; generated the strategic plan,

executed by the local field sales rep., which jumped started sales for

this neuroscience solution.

TAP PHARMACEUTICALS 1995 - 2004

District Sales Manager (Chicago, IL; April 2002-May 2004)

Leadership Summary: Prevacid and Prevacid IV sales driver.

Scope: Managed, coached, motivated, and directed 8 sales reps in 2002 & 12

in 2003.

Achievement Highlights

. 2002--#1 Regional Manager and #2 highest market share and #3 highest %

to goal (both national).

. 2003--8 out of 176 in national market share.

. 2004 --9 out of 176.

Corporate Account and Market Segment Manager (Lake Forest, IL; May 2000-

April 2002)

Leadership Summary: Prevacid & Lupron Injectable sales driver. Created and

managed product access and demand creation tools within targeted Integrated

Delivery Network (IDN) accounts nationally. Hosted weekly meetings with

the Medical, Regulatory and Compliance departments. Collaborated cross

functionally with many departments as needed at the corporate office.

Corporate Accounts: WellPoint, Kaiser, Script Save, Health Net, Medimpact

and PacifiCare

Special Projects: Managed deployment of a marketing pull-through tool

(Commitment to Care) for the specialty sales force serving IDN and major

regional accounts. Co-Developed, implemented and hosted two incentive

programs trips. Managed and updated the 2002 national Specialty Rep

Clinical Catalog Program.

Event/Site Management: Managed and enhanced all of the Managed Markets

exhibits in 2001. Managed the Soure.tap.com web site. Developed,

coordinated and moderated four Regional Consultant Conferences that

successfully targeted key medical directors, pharmacy directors, and

influential physician and therapy board members (decision makers at major

pharmacies and institutions).

Achievement Highlights

. Developed and implemented strategies and tactics within the national

and regional managed care markets to deliver multi-million dollar

incremental sales growth well ahead of industry averages.

Federal and Institutional Account Manager (Iowa City, IA; March 1998-May

2000)

Summary: IA and NE regional leader for Prevacid & Lupron Injectable; key

accounts included VA/DOD hospitals and medical centers at the universities

of Iowa and Nebraska

. Maintained a national sales rank in the top 30%.

. Earned first level Winner's Circle status.

Territory Sales Representative (Iowa City, IA; May 1995-March 1998)

Summary: Marketed the Prevacid & Lupron Injectable lines.

. Excalibur winner in 1995 (ranked 11th out of 259 reps); Prevacid

volume ranked 12th in the country for the first nine months of its

launch; won numerous district awards.

. Moved up 300 positions with a final rank of 152 out of 452 reps in

1997.

PITNEY BOWES INC., Des Moines, IA July 1993 - May 1995

Territory Sales Representative

. Met or surpassed target annual target quotas and won numerous awards

for sales closing excellence.

Professional Development

Education: Master of Business Administration (2000), St. Ambrose

University. Bachelor of Business Administration (1993), University of

Dubuque (star athlete, basketball team captain, 1992-1993).

Additional Training: Lawrence Susskind's Negotiations (1998), MIT-Harvard

University.

Community Leadership Contribution Summary: St. Pius X Pastoral Council

Board Member (2009); President, African American Business Association

(2007); YMCA youth football/basketball coach (1995-2000 and 2004);

University of Dubuque Alumni Board--President (2001), Vice President

(2000), Board Member (1999-2005), University of Dubuque Class Agent (2009-

present).

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