Sales Manager

IMRAN ASLAM

PERSONAL

Address **** - * **. ****** *****, Toronto, Ontario. M3C 1E5

Canada

Home No 647-***-****

Cell No 647-***-****

E-mail Address ********@*******.***, *****.***@*****.***

OBJECTIVE

I expect to associate myself with a professionally driven, well-respected

organization by pursuing a challenging, responsible, dynamic and rewarding

career and applying my professional & academic knowledge, expertise, skills

and enthusiasm; which will assist my career development and contribute

effectively to the progress of the organization and the society as well.

STRENGTH & SKILLS

. Holding a valid G Canadian driving license.

. Excellent organizational, Presentation, Negotiation &

multitasking interpersonal skills

. Design Sales Strategies, marketing campaigns & performance

metrics.

. Responding effectively to external & internal customers

. Confident in interactions with individuals of all levels and

cross cultural backgrounds

. Strong team management skill and immense ability to form and

manage relationships.

. Ability of managing, Planning & budgeting.

. Ability to communicate complex ideas concisely.

. Dedicated and hardworking self-motivated individual

. Able to follow strict working deadlines

. Remaining calm under pressure.

. OTC Sales, Ethical Sales, FMCG sales & Cosmetic sales specialist

. Sales Management

. Business planning & development.

. New launches

WORK EXPERIENCE

SALES EXECUTIVE

(May 2013 to date) ITN Food Corporation

Responsibilities:

. Managing the Ethical Key accounts across Ontario Canada for Reckitt

Benckiser; Food, Health Care & House hold category along with company own

brands.

. Be responsible for coordinating and providing direction for customer

service initiatives and working with operations and customers to deliver

consistent and high level of customer service

. Ensure excellent deployment for the shelving, visibility, or displays

contract

Update the Unit Manager with the requested data accurately and on time

for stocks, estimates, daily sales, pricing, competition, etc.

. Escalate the orders to operation team timely for shipment timeline

. Review Key Performance Index (KPI) and end-to-end performance shortages

. Maintain and maximize growth potential of existing key customers and

respond to customer needs, enquires and address their concerns.

. Team building efforts in supporting colleagues and other functions to

deliver positive results

. Prepare daily/weekly and monthly reports timely

. Responsible for the sell-in of a forecasted volume & mix of products into

the assigned retail accounts.

NATIONAL SALES MANAGER

(Jan 2012 to May 2013) L'Oreal / Garnier Pakistan Pvt Ltd

Responsibilities:

. Leading & coaching the company's quantitative & qualitative sales of 3

regions & team of 110 peoples.

. Responsible for the sell-in of a forecasted volume & mix of products into

the assigned retail accounts.

. Sales forecasting, planning & to develop implementation & execution at

national level across the board.

. Ensure & analyze sales forecasts, profitability, and rate of sale,

product, pricing, and consumer trends to help increase sales

. Implementing sales strategies to achieve exceptional results and hit

KPIs.

. Looking for ways, to create new revenue streams at every possible

opportunity in the targeted markets

. Manage & ensure the performance of sales departments and its regional

sales managers.

. Involved in the coaching & training of sales staff.

. Act as a key liaison between brand & the assigned accounts. Interact with

buying office in all aspects of the ordering process to ensure the

company's net goals are met.

. Solving point-of-purchase marketing challenges in collaboration with the

marketing team

. Develop commercial relationships with key customers and partners by

conducting consumer & customer education programs.

. To run & supervise Make-up promotions to attract consumer & generate

incremental volume

. In store furniture development in hyper super markets & other channel

. Manage & ensure that all costs are within budgets. Like targets and

commissions.

. Providing regular and structured reports on performance to the board of

directors

. Define & implement distribution strategies & channel management for

maximum coverage.

. Take decisions on market trends.

. Developing tactical changes in sales strategy by evaluating competitor

activities, especially new products and services that they launch.

. Experience of launching a product from start to finish (CN, CNI, SN, BB

creams etc.)

. Negotiating reseller agreements.

. Willing and able to travel internationally.

NATIONAL SALES MANAGER

(2007 to 2011) Reckitt Benckiser Pakistan Ltd.

Responsibilities:

. Responsible for Reckitt Benckiser Health Care & Hygiene portfolio valuing

at Rs. 900 million.

. To look after overall Health Care Marketing & Sales operation

. To look after and maintain the Quantitative and Qualitative Sales of 4

Regions, 65 EME's, 4 Regional Sales Managers, 10 ETL's, and 26

Distributors on Pan Pakistan basis.

. To manage the distribution functions as an effective part of supply chain

management in terms of inventory, orders, claims etc.

. To maintain close liaison with Product Managers in preparing quarterly

action plans, unit-wise sales, analysis, promotional mix marketing

activities, sales forecast, and awards/certificates for achievers etc.

. Identifying incremental business development opportunities creatively

implementing pro-active strategic plans to achieve objectives.

. Awareness of market sector and feedback of competitor activity

. Conducting sales and budget reporting & forecasting in a precise and

timely fashion.

. Coaching, supervising and managing follow-up for the Sales Team.

. Contributing to the Organizational Development processes.

. Working closely with the senior Management Team

Major Achievements:

. During first three months of performance, all key products have grown.

. Major products with highest ever achievement.

. Achieved highest value in a month Rs.61.4 mil.

BRAND MANAGER

(2005 to 2007) Reckitt Benckiser Pakistan Ltd.

Responsibilities:

. Developed marketing strategies for assigned products.

. Created promotional campaigns, themes and concepts on the basis of market

research.

. Created, developed and implemented Gaviscon brand awareness and campaign,

increasing sales and ultimately profit margins by 40% over a 10 month

time period.

. Conducted comprehensive competitive analysis, recommending adjustments to

company initiatives in response to market trends ensuring company

continued to maintain competitive edge.

. Developed packaging and merchandising displays and promotional plans to

support new and existing products.

. Collaborated with marketing and sales team to create compelling and

engaging sales support material to enhance sell-in and pull-through of

products and promotions

. Sales and inventory requirements.

. Training to field force.

AREA SALES MANAGER

(2004 to 2006) Reckitt Benckiser Pakistan Ltd.

Responsibilities:

. Responsible to achieve Primary sales and Distributor secondary market

share.

. Responsible for whole Sindh & Balochistan, with major towns like Karachi,

Hyderabad, Nawabshah, Mirpurkhas, Sukkur, Larkana & Quetta.

. Ensured about the implementation of trade and wholesale schemes through

chemist auditing & visits 7 depots once in a month respectively.

. Negotiating and managing strict margin levels.

Achieved Highest Growth Award for "South Region" in 2006

REGIONAL MANAGER

(1997 to 2004) Merck Pakistan Ltd.

Responsibilities:

. Managed sales of assigned products in the South region of Pakistan.

. These products include Mevacor, Renitec, Zocor, Cozaar, and pre marketing

activities of Fosamax & Singulair

. Contributed to achieving maximal sales and market share.

. Managed the sales team of 06 to 09 professionals.

. Identifies effective and ineffective representative sale behavior.

. Supports the development of representatives in its key result areas.

. Creates an environment so that the representative initiates decisions

about his own development.

. Monitors the representative's development.

. Initiates reports on time, based on field activity.

. Applies company policy and procedures consistently.

. Developed presentations for monthly, quarterly & annual reviews.

. Work closely with the regional distributor, assisting & advising him in

service to customers.

Worked as "PROFESSIONAL SALES OFFICER" & responsible to develop, manage &

achieves maximum sales volume within the allocated territories. Receiving

customer's feedback & providing technical information.

Professional Achievements

. Achieved Best Regional Manager Award in 2002

. Achieved Gold medal in 2002.

. Declared Best Team of the year 2002.

. A member of my team declared 2nd Best on pan Pakistan, three others got

Elite club.

. Achieved Top Performance Rating (TP) & Elite Club in 2000.

. Achieved Top Performance Rating (TP) & Elite Club in 1999.

. Achieved Pan-Pakistan highest target of Renitec 10mg during 1998 and

1999, 2000.

. Achieved highest growth on all assigned products during, 1998 and 1999,

2000.

TECHNICAL SKILLS

. OTC Training by Reckitt Benckiser Pakistan conducted by Marc & Michael

Ebersohn(RB-SA)

. Completed IMS & IMS Plus training.

. Train the sales trainer by Navitus.

. Completed professional communication-1 skills training by Merck.

. Completed professional communication-2 skills training by Merck.

. Completed coaching & counseling of PSO by Merck.

. Completed Micro Marketing by Merck.

. Group communication skills by Merck.

. Attended selling competences program by Merck

. Attended ethical business sessions during 1998 &1999 by Merck

. Attended Target selection course for hiring new candidates by

Merck

. Working knowledge in MS Office 97, 2003, 2007, MIS, Internet & E-mail,

and Outlook Express.

EDUCATION

MBA Preston University Marketing, Brand Management, Sales

Management

Master of Science University Of Karachi Biochemistry, Neuro-

pharmacology

Bachelor of Science University Of Karachi Biochemistry, Microbiology

Diploma in MT Transmed

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