Manager Marketing
Resume:
ELIZABETH
PAMELA
OPU TA
***************@*****.***
(201)
936-
8840
MARKETING
D IGITAL
M ARKETING
S EO
S EM
S OCIAL
M EDIA
A NALYTICS
S TRATEGY
EDUCATION
SIMON
S CHOOL
O F
B USI NESS,
University
of
Rochester,
Rochester,
NY
Master
of
Business
Administration
2011
Completed
a
semester
in
the
MBA
program
at
the
U NIVERSIDAD
D EL
C EMA,
Buenos
Aires,
Argentina
in
2010
FAIRLEIGH
D ICKINSON
U NIVERSITY,
Teaneck,
NJ
Bachelor
of
Science
in
Marketing
2005
EXPERIENCE
JOHNSON
&
JOHNSON,
Inc.,
New
York,
NY
2012
-
Present
Marketing
Manager
(Digital
IQ),
Global
Marketing
Group
Manage
multiple
Digital
IQ
program
initiatives
to
educate
employees
on
best
practices
in
Digital
Marketing
strategy
and
execution.
These
initiatives
include
a
virtual
education
program,
Digital
Marketing
“Mini-
MBA”
program,
Executive
Series
and
Alumni
events.
• Provide
content
oversight
on
curriculum
and
InsightsOut
(J&J’s
internal
knowledge
transfer
website)
including
Digital
Resource
Center
–
a
digital
conservatory
of
industry
reports,
whitepapers,
links
and
internal
digital
resources.
• Manage
all
timelines
with
partners
and
subject
matter
experts
to
ensure
timely
launch
of
projects;
work
with
key
group
of
internal
and
external
cross-
sector
partners,
vendors
and
agencies.
Manage
financial
components
of
all
global
initiatives.
• Led
the
execution
of
the
“Alumni
Program.”
Achieved
a
100%
increase
in
attendance
over
the
previous
year
and
received
a
satisfaction
score
of
4.7
out
of
5.
STAIRWAY
9,
LLC,
New
York,
NY
2011
–
2012
Digital
Marketing
Strategist
Led
digital
strategy
development
while
ensuring
impeccable
execution
and
detailed
measurement
for
the
firm;
a
holding
company
of
five
independent
companies
devoted
to
video
editing,
beauty
production,
interactive
and
website
development
for
Fortune
500
companies.
• Created
and
grew
active
digital
communities
for
businesses
through
design
and
implementation
of
social
media
strategies.
Developed
and
enforced
content
management
industry
standards
that
resulted
in
heightened
brand
awareness
as
measured
by
site
analytics;
600%
increase
in
viewership
of
social
sites
and
a
51%
increase
in
unique
visitors
to
the
websites.
• Brainstormed
innovative
ideas
and
content
to
market
the
businesses’
services
to
other
businesses
and
agencies
using
knowledge
of
digital
platforms
and
best
practices.
Educated
firm’s
business
managers
on
these
best
practices
and
uses
for
various
social
platforms.
Digital
Marketing
&
Events
Consultant
2005
–
2011
Designed
interactive
marketing
strategies
for
businesses.
Provided
promotional
strategy,
planning
and
execution
of
events.
• Educated
marketers,
recruiters
and
proprietors
on
the
uses
of
digital
marketing
as
it
applied
to
fragrance
launches,
recruiting
and
professional
hair
care;
developed
and
redesigned
websites.
• Achieved
a
30%
increase
in
attendance
of
2009
fashion
show
leveraging
social
media
and
creative
marketing,
resulting
in
a
15%
increase
in
funding
for
the
following
year’s
event;
exceeded
financial
expectations
by
producing
show
below
budget.
• Ideated,
developed
and
executed
a
charity
event
that
raised
$1000
for
AIDS
Awareness.
HEWLETT-
PACKARD,
Roseville,
CA
2010
Marketing
(Social
Media)
MBA
Intern
Managed
the
development
and
implementation
of
social
media
campaigns
to
increase
the
fan
base
from
1,800
to
24,000
with
3
months;
provided
recommendations
on
social
media
strategy
for
the
student
program
moving
forward.
• Identified
key
attributes
of
the
target
segment
by
interpreting
both
quantitative
and
qualitative
data.
Translated
data
in
tracking
reports
for
upper
management
use
in
developing
upcoming
promotions.
• Established
the
HP
Academy
blog
implementing
SEO
best
practices
and
revamped
page
in
an
effort
to
increase
rankings
in
organic
searches.
1
ELIZABETH
PAMELA
OPU TA
***************@*****.***
(201)
936-
8840
MARKETING
D IGITAL
M ARKETING
S EO
S EM
S OCIAL
M EDIA
A NALYTICS
S TRATEGY
WARM
THOUGHTS
COMMUNICATIONS,
INC.,
Secaucus,
NJ
2007
–
2009
Account
Manager/Interactive
(2007-
2009)
Account
Coordinator
(2007)
Spearheaded
the
creation
of
the
interactive
marketing
department;
assumed
responsibility
for
all
of
the
agency’s
web
clients,
contributing
strategic
thinking
to
their
businesses
and
projects.
• Structured
the
new
department
including
technical
execution,
research,
troubleshooting
and
budget/billing;
developed
new
and
existing
websites,
managed
content,
oversaw
search
engine
marketing,
execution
and
tracking.
• Collaborated
with
all
levels
of
management
and
staff,
programmers,
client
IT
staff,
third
party
vendors
and
agencies;
successfully
achieved
client
satisfaction
and
sustained
profitability
on
all
projects
for
which
I
managed.
• Reduced
operating
costs
and
increased
department
revenue
by
1066%
in
one
year
by
implementing
pricing
strategies.
• Established
a
constant,
traceable
flow
of
information
with
international
vendors
that
facilitated
timely
completion
of
projects.
CORPORATE
TURNAROUND,
Paramus,
NJ
2005
–2007
Account
Manager
Averted
foreclosure
on
clients’
properties
and
subsequent
bankruptcy
by
settling
litigation
claims.
• Exceeded
department
average
by
25%
in
negotiating
50+
agreements
per
month,
involving
clients’
attorneys,
collection
agencies
and
financial
institutions.
• Established
relationships
with
opposing
party,
which
resulted
in
successful
negotiations
and
overall
time
and
money
savings.
T ECHNICAL
ASSETS
Analytics,
WordPress®,
SPSS,
Microsoft
Office:
Excel,
PowerPoint,
Access
2
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