Sales Manager

PIA PATATIAN

*** ***** *** *****, *******

Hills, CA 90212

(424) 249- 2774

***.********@*****.***

PROFESSIONAL EXPERIENCE

UNIVERSAL PICTURES (SPAIN) July 2006 - November

2011

Senior Promotions Manager - Madrid, Spain

Reported to the Senior Director of International Promotions in London,

developed key relationships with third parties and media partners, executed

innovative marketing plans.

Directed a team in charge of recognizing partnerships. Pitched and

negotiated tie-ins. Planned promotions, monitored key art with agency,

evaluated approval process and followed up with partners.

Responsible for promotions with media partners (TV, magazines, daily press

and radio), online and exhibitor chains.

Interfaced with other Universal divisions (Home Entertainment, Music,

Digital and Network) to enhance cross-over value, marketing and cross-

promotional initiatives.

Conducted cross activities with Publicity department; attended film

festivals, organized pre- screenings and corporate roadshows.

Liaised agreements and managed external agencies (online, Public Relations

firms, licensing & merchandising) which supported the department.

Pitched and negotiated sponsorship for premiers.

Developed and marketed budgets for each release up to $3 million.

Orchestrated, with Shrek the Third, the tie-in with KIA Motors, generating

over $2 million for the Universal media campaign.

Designed and implemented an early awareness campaign to underperforming

markets for Mamma Mia, The Movie, which resulted in an unprecedented

and successful media event in Spanish society.

CASUAL EVENTS (SPAIN)

2005 - 2006

Partner - International Producer & Public Relations - Madrid, Spain

Extensive on-site experience in the Gulf and Middle East in research and

sponsor endorsement. Tracked

and closed deals with venues. Planned events while generating a significant

profit.

Organized and produced Flamenco events for renowned artists such as Joaquin

Cortes and Rafael Amargo.

In charge of International Public Relations of both artists, managed day-to-

day activities, coordinated venues and sponsors, provided personal

assistant services.

Brought the Flamenco culture to a new audience in the Middle East, with

highly lucrative ticket sales and positive reviews.

Garnered over $200,000.00 in sponsorship with several international

corporations in Lebanon and the United Arab Emirates.

Continued

PIA PATATIAN

ELIZABETH ARDEN (Spain)

Brand Manager - Madrid, Spain

2003 - 2006

Sales Representative - Madrid, Spain

2000 - 2003

Reported to the International Marketing Manager in Geneva, Switzerland.

Developed and supervised marketing strategies.

Promoted from Sales Representative to Brand Manager in an unprecedented

corporate strategy.

Responsible for promotions, positioning, merchandising, advertising and

media planning of each line (fragrances, skincare and make-up).

Ensured that brand image and positioning were properly maintained in

accordance with corporate standards.

Collaborated with Public Relations Department for corporate events and

press releases.

In conjunction with the Sales department, designed promotions and creative

strategies for El Corte Ingles, Spain's leading retail brand,

resulting in a significant boost in product sales.

Achieved overall retail sales and event goals.

Looked at ways of creating added sales volume through promotions and

knowledge of product

REAL MADRID SANTIAGO BERNABEU STADIUM (Spain)

VIP Hostess - Private Box - Madrid, Spain

1998 -1999

. Escorted guests to VIP boxes and assisted in seating at tables,

presented menus and extended congenialities in accordance to department

guidelines.

. Accommodated all requests for information courteously.

. Reviewed the reservation book, pre-assigned designated VIP Boxes and

followed up on all special requests.

. Ensured guest satisfaction.

EDUCATION

. Masters Degree in Commercial & Marketing Management. Instituto de

Empresa, Madrid.

. Bachelor of Arts in Business Administration. Universidad Aut noma,

Madrid.

HIGHLIGHTS OF QUALIFICATIONS

. Multilingual. Proficient in English, Spanish, French and Arabic.

. International background: extensive travel to over 30 countries

worldwide. Resided in Spain, Denmark and the United States.

. Computer literate: MS Office, Photoshop, Imovie and Freehand. Mac and

PC..

. Exceptional communicator, efficient, enthusiastic team player.

. Creative and resourceful in project initiation, supervision and problem-

solving.

. Work well with deadlines, able to prioritize and effectively multi-task.

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