Sales Manager

DAVID ESQUENAZI

Email: ***************@*****.***

Phone 954-***-****

PROFESSIONAL EXPERIENCE

Sales Marketing and Promotions

Business Manager

Hiring, Training, Motivating and Coaching

Budget Preparation and Management

Proficient in MS Word, Outlook, Exce l, Power

Technically and Mechanically Inclined

Point, Act 2002, Act 2004, Continental Connect, etc.

Bi-Lingual

Personal Information Listed on 3rd page

Credit Management

2009 – Current Badcock Home Furniture & More

Credit Manager

MAJOR RESPONSIBILITIES

Assist Customers in acquiring financing to purchase furniture .

Assist Customers in the purchase of new furniture (Sales)

Met with vendors to set up (Product Specific) sales meetings.

Assist Store Manager in all aspects of the business including but not limited to: Inventory

Audits, Associate Training, Managing all store Associates, Receiving store merchandise,

Responsible for store merchandising, Responsible for daily closing out of cash registers

and reports. Compiling and executing all daily bank deposits and reports . Route the

daily work for delivery of merchandise to customers, Route the collectors delinquent

accts to be visited and keep logs and records of the outdoor collection activities.

Responsible for negotiating new terms with delinquent accts to minimize loss and

recreate a new profit margin. Responsible for submitting to Corporate all accounts to be

sent to court. Follow up on all accounts in legal department. Responsible for setting up

and organizing all repossessions of merchandise and break orders. etc..

Manage all AR reports.

Conduct, manage, and support all collection activities for the store.

Manage, train, coach, motivate, all store associates and support collection associates.

(In house and Outside Collectors)

Co-ordinate collections activities between stores.

MAJOR ACHIEVEMENTS

Have reached each monthly’s billing cycle goals and obtained a bonus on each monthly

billing cycle since the beginning of employment. (Over 3 years).

Been recognized on several occasion for customer service and sales that yielded

additional bonuses.

2004 - 2009 Pulse Marketing Services / H-1 Productions (Effective Marketing Group Inc.), Davie, FL

Sales Marketing Manager

MAJOR RESPONSIBILITIES

Responsible for 90% of customer acquisition.

Responsible for AR, AP, and P&L management.

Managed budgets for all company’s operations

Hired, trained, coached and motivated personnel.

Organized, Managed, Presented, and Promoted key marketing campaigns (Samplings

and tastings) for top clients like Sargento Cheese, Accent Seasoning, Ron Abuelo, Idol

Vodka, Kearns Juices, Marie Brizzard Liq, etc. through our tastings and sampling events.

Established, and Managed Strategic Business Alliances with other business to increase

catalog of services and create new profit centers.

Established and Managed Strategic Business Alliances with marketing organizations to

promote networking.

Established and Managed New Sub Company (Pulse Marketing) to handle a separate set

of clients to meet our and their needs.

Managed and supported all alliances (Sales force) which included reports, meetings,

training, follow up, etc.

Manage all campaign functions and personnel (40+Tasting Reps/Marketers/Street

Teams, at any given time or event).

Implemented incentive programs to increase personnel production

Responsible for organizing client’s marketing campaigns and events

Responsible for supervising client’s marketing campaigns and events

Responsible for negotiating subcontractors for events and campaigns.

Responsible for collecting on past due amounts (Client Relatio ns)

MAJOR ACHIEVEMENTS

Was able to increase volume by 26% in fiscal year one.

Achieved an increase of volume by 42% in fiscal year two.

Achieved an increase of volume by 59% in fiscal year three.

Met and exceeded all personal and company goals.

1999-2004 MAG Corporation, Miami, FL

Division Sales Marketing Director (Business Partner)

MAJOR RESPONSIBILITIES

Created, Managed, and executed sales strategy to increase sales volume, profitability and

market share to meet all target goals.

Set budgets and division goals

Managed and maintained P&L for division

Successfully Managed key accounts relationships for MAG Corp

(Wal-Mart, K-Mart) to increase volume

Developed all presentations for MAG product Line

Successfully implemented new profit centers in order to penetrate existing highly

competitive markets

Promoted, Marketed, and grew business through structuring and implementing trade

show and multi media projects

Executed promotional plans with distributors, sales team and resellers.

Set, Managed and tracked the goals for 5 sales representatives on a

daily/weekly/monthly basis.

Conducted regular sales meetings with sales force.

Train, Support, and coach local sales force.

Hired and trained Marketing and Sales Representatives

MAJOR ACHIEVEMENTS

Achieved high sales volume so that suppliers would fund local marketing efforts

Met and exceeded all company goals.

Led division in all bonus programs.

Effectively attracted major suppliers by exceeding all existing supplier goals.

1987-1999 Teco Energy / Peoples Gas, N. Miami, FL – Ft. Lauderdale, FL

Retail Sales Manager

MAJOR RESPONSIBILITIES

1989 March, I started employment. Started out as a meter reader.

1992 Promoted to Sr. Collector As a collector we were responsible for turning off and turning on gas

services at the meter and appliances.

1993 Promotion to Dept. Supervisor Main duties here were to train and oversee collections dept.

1995 Supervisor Retail Sales Moved into sales area as a suggestion from my superiors.

1999 September Due to restructuring of company, my position was eliminated and was dismissed

with sovereign package.

MAJOR ACHIEVEMENTS

Rapid advancements through out my career at Teco Peoples Gas.

Met and exceeded all the 1st years goals and expectations

Met and exceeded all the 2nd years goals and expectations

Became Supervisor of Collections Department within 4 years

Awards earned – collector of the month, year, Manager of the quarter, etc.

EDUCATION AND TRAINING

Miami Dade Community College (Associates)

Peoples Gas Co. sponsored training in Natural and Propane Gas Technical Service etc.

T.T.I. University

o Sales Management

o Sales and Marketing

o Leadership

Extensive professional training in the areas of sales, relationship building, customer

retention, and leadership.

TECHNICAL SKILLS

Microsoft Windows, MS Office (Excel, Word, Powerpoint, Access and Outlook)

ACT 2000, ACT 2004

Dream Weaver

Microsoft Front Page

Trade Pulse

Accurint

AWARDS

Board of Directors Founder’s Club 2004

MAG Sales Manager of the Year Award – 2000

MAJA Salesman of the Year – 1999, 2000,

Wal-Mart VPI Award 1999, 2000, 2001

Have taken top award for each position that I have held

LANGUAGES Fluent in English and Spanish

PERSONAL INFORMATION

US Citizen

Strong belief in Positive Mental Attitude, m otivated, organized, disciplined, and goal

oriented individual with a willingness to travel or do whatever it takes to get the job done.

Self satisfaction in doing a good job

Strong beliefs in TEAM concepts

Self driven, no need for supervision

REFERENCES Available upon request.

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