Sales Marketing

MICHELLE BRYANT

Pearland TX • 281-***-**** • ******************@*****.***

M ARKE TING & B USINESS P ROFE SSIONAL

Creative professional with extensive experience in strategic marketing, public relations, customer relationship

management and business development. Demonstrated ability in planning and leading marketing strategies in support

of business goals and objectives with an expertise in the creation of marketing tools and steering the execution of

marketing programs. Excellence in managing multiple projects concurrently with strong detail, problem solving and

follow-through capabilities.

P ROFESSION AL E XPERIENC E

DIRECTOR OF MARKETING (Contract Position) April 2013 – June 2013

The Preserve of Texas – Cleveland, Texas

Launched comprehensive local marketing campaigns for land sales in a resort community. Set up tracking and

reporting methodologies for marketing campaigns.

• Plan and execute consumer trade shows

• Development and management of marketing collateral, website, and social media

• Oversight of on-site activities for sales events and POA members

• Manage third party advertising agency relationship

• Managed website and Salesforce administration

DIRECTOR, MARKETING/PR AND BUSINESS DEVELOPMENT, November 2010 – December 2012

Luminess Direct LLC – Stafford, Texas

Lead manager of marketing, PR, customer communications and sales initiatives. Managed domestic retail and

international accounts, assuring focused and productive communication with new and existing clients, external

distributors and internal departments.

• Plan and execute consumer and business to business marketing campaigns

• Develop and manage customer communication strategy and implement across marketing, sales,

accounting, customer service and logistics teams

• Lead PR efforts and manage third party PR agency relationship

• Work intensively with internal departments to develop customized reporting tools

• Manage retail sales process, with oversight of consumer marketing and sales promotions

• Perform market research and develop new business channels

• Negotiate distribution contracts

• Organize new product launches from new product development, creation of product packaging, price

structure to market introduction

• Plan and execute trade show participation and prepare collateral materials, presentations and

proposals

DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT, September 2009 – November 2010

Renovative Construction Services, LLC – Pearland, Texas

Defined strategy for and developed, executed, and managed comprehensive business development plan

encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.

• Developed marketing plan, collateral material and referral program

MICHELLE BRYANT Page Two

Professional Experience Continued

• Developed relationships within local business communities and generated leads for commercial

construction business

• Built relationships with area construction companies and generated leads on specialized construction

projects

• Planned and executed participation in industry trade shows

REGIONAL MARKETING DIRECTOR (Midwest Region), March 2007 – September 2009

MARKETING DIRECTOR (Houston Market) February 2006 – March 2007

MARKETING COORDINATOR, November 2004 – February 2006

Lennar Homes – Houston, Texas

Designed strategic marketing plans for multiple markets with a strong emphasis on ROI. Developed and

managed a wide range of marketing tools, including broadcast media, promotional materials, contests, direct-

mail pieces, web content and social media. Maintained communication with division management to ensure

marketing activities aligned with business goals. Provided leadership and direction to marketing associates,

guiding the execution of marketing plans.

• Led staff of 9 marketing associates and managed a $15 million dollar marketing budget

• Successful in developing and executing strategic plans, setting and administering budgets, and managing

projects from inception to completion

• Liaison with advertising agency

• Formed strong working partnerships with Sales Managers and sales teams to improve field level

execution

• Designed and executed sales contests to spur growth in specific areas

• Worked directly with the Corporate Director of Communications to implement customer communication

strategies

• Responsible for ensuring legal compliance of all advertising offers

• Planned and executed branding initiatives in multiple markets

• Responsible for marketing presentation at Model Home Sales Centers

• Negotiated vendor contracts for advertising agency, media, interior design, printing, signage,

promotional items, event locations and catering etc.

• Spearheaded promotional events as well as large internal corporate events

• Prepared numerous in-house documents, including business plans, contracts, proposals, marketing plans,

and advertising copy

E DUCAT ION

Consumer Science and Merchandising Studies • University of Houston – Houston, TX

Keywords: marketing director, manager, advertising, social media, sales, account management, public relations, website maintenance, salesforce,

Microsoft office, excel, power point, employee development, marketing plan, business development, market research

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