Sales Marketing

Curriculum Vitae of Rhonda M. Smith

*. Contact Details

Rhonda M. Smith

***** ******** ******

Gardena, Ca 90249

Phone: 305-***-****

Email: *******.*****@*****.***

2. Academic Qualifications and Background

Professional Qualifications:

MBA in Marketing and Operations Management – The Colgate Darden School of Business, University of Virginia

B.S. in Civil Engineering – Virginia Polytechnic Institute (Virginia Tech)

Professional Memberships:

American Society of Training and Development (ASTD)

American Marketing Association (AMA)

Commonwealth Institute of South Florida - CEO Forum Member

Publications/Research/Public Speaking:

Speaking:

Best Practices Global Benchmarking Council Conference, Toronto, Canada – Presentation and Roundtable Discussion on “Developing Talent to Create a Marketing and Customer Focused Organization”

Association of Clinical Research Professionals (ACRP) North American Conference, San Diego, CA -“The Virtues of Marketing”

Research/Articles:

“What is Marketing Effectiveness?” 2007 Rhegal Consulting eNewsletter

“Marketing Learning and Development”, 2008 Rhegal Consulting eNewsletter

“Workforce Development Issues in South Florida”, Independent Research

3. Experience in Business and Working Globally

Rhonda M. Smith has over 20 years of experience that includes sales and marketing management and learning and development consulting. As President of Rhegal Consulting, Rhonda is responsible for overseeing learning and development projects, client relationship management and business development activities. She has broad international consulting experience and has facilitated workshops and seminars, and managed client engagements in 5 continents and more than 20 countries, including Brazil, India, China, Israel, Turkey, Japan, and the United Kingdom. Through her international consulting experience, Rhonda has worked with adult learners from many diverse cultures and nationalities. In addition, with Miami being a diverse cultural mecca, Rhonda is accustomed to networking, developing, maintaining business relationships, and working with colleagues, clients and business associates from diverse cultures from a variety of countries.

Rhonda has worked for the last 14 years as an independent consultant under the company name of Rhegal Consulting, and has created and implemented learning and development solutions for a variety of clients in a multitude of industries, on a global basis. Rhonda designed and developed a training program for a top-three pharmaceutical company’s marketing executives, at all levels. This program was rolled out to train brand teams in Europe, Asia, Australia, and Latin America on the new Global Brand Planning Process. Prior to founding Rhegal Consulting, Rhonda was a Senior Consultant at StratX International, a Paris, France based marketing training and development firm. Prior to joining StratX Rhonda held positions in sales, marketing, and market development at E. I. Dupont DeNemours & Company, and in sales and marketing at Eli Lilly. Rhonda’s work experience also includes Strategic Planning at Scott Paper Company. She is proficient in English language only.

4. Industry Knowledge and Subject Expertise

Rhonda’s industry knowledge, through her work practical experience, is in sales and marketing. Her business background has enabled her to translate “real world” experience into relevant and practical training and development programs for clients at StratX and Rhegal Consulting. Rhonda has developed a strong competency as a learning and development strategist. She helps clients achieve greater cost savings, drive greater revenue growth and profitability by taking a more strategic and holistic approach to learning and development; an approach that integrates people, process and performance. As a learning and development consultant, she has designed, developed, and managed learning and development projects for clients in the business-to-business arena, the pharmaceutical, medical diagnostics, building products, and retail industries as well as the government and not-for-profit sectors.

5. Experience in Learning and Development

Rhonda has extensive experience and a highly successful track record creating and implementing learning and development solutions for multi-million and multi-billion dollar companies. These solutions range from new hire orientation/on-boarding programs and functional training curricula to integrated learning and management development strategies that drive individual, team, and organizational performance and effectiveness.

Rhonda’s experience as a senior consultant for StratX International includes designing, developing, and delivering marketing training workshops and seminars for mid- to senior level marketing professionals. Through Rhegal Consulting, Rhonda has created and implemented training and management development programs for U.S. based companies such as Office Depot, South Florida Water Management District, GE, Dow Chemicals, Johnson & Johnson, Glaxo SmithKline, Abbott Laboratories, Kodak, DuPont, Xerox Corporation, and many European-based companies including Novartis, Siemens, Rolls Royce, and Sonae Industria.

Design:

Rhonda’s philosophy and approach to the design of learning and development programs is as follows:

Teach: Enhancing skills and capabilities begins by establishing a foundation of knowledge and understanding. The most effective teaching methodology in presenting fundamental concepts for adult learners is through interactive discussion and facilitation, which promotes shared learning and critical thinking among training program participants.

Practice: Deploying a “learn by doing” approach is effective in building the knowledge, skills and capabilities that can lead to a behavioral change back on the job. In addition, active learning engages adult learners in the course content, helps re-enforce the learning, and enhances retention of the subject matter.

Apply: An effective course design must not only be highly engaging but also incorporate realistic situations that allow participants to apply what they have learned to their day-to-day roles and responsibilities. This ensures that job applicability is a critical part of the learning and that course content is based on real life scenarios, case examples and client processes.

Using the above approach, Rhonda has designed learning and development solutions that vary from the very simple to the complex. Simple solutions include topic specific training programs and workshops for sales and marketing executives. More complex solutions include the design and launch of a learning and development portal for all employees of a $1 billion medical diagnostics company, and a strategy to create a Sales Training Academy for a multi-billion dollar office supply retailer. In addition, Rhonda has achieved many accomplishments through her role at Rhegal Consulting and StratX International. At Rhegal Consulting, she designed and developed a marketing training classroom-based program and a complementary online suite of courses for product management professionals at Janssen Pharmaceutica, a Johnson & Johnson operating company. The Janssen classroom program was recognized by the Johnson & Johnson corporate training organization as a company “best practice” and was adopted as the model to train all product management professionals across the pharmaceutical sector, which is comprised of four operating companies.

Facilitation/Teaching:

Rhonda has facilitated marketing strategy workshops and seminars and delivered simulation-based training programs to over 1000 marketing executives during her tenure with StratX International and Rhegal Consulting. In addition, she has taught marketing courses at institutions such as:

Chartered Institute of Marketing (United Kingdom)

IMS Marketing Strategy Seminar (Portugal, Hungary)

St. Joseph’s University Pharmaceutical Executive MBA Program Capstone Course (Philadelphia, Pennsylvania)

Jack F. Welch Leadership Center (Crotonville, New York)

Coaching:

Rhonda has conducted one-to-one coaching with sales and marketing professionals in nearly all of her major consulting projects, as well as with small business owners. The coaching sessions typically focus on enabling individuals to become more effective in their jobs, think through various business challenges, and close the gap in their professional development needs.

6. Relationship Management

Rhonda excels at client relationship management. She has developed this skill from her experience in guiding Rhegal Consulting to success over the past 14 years. One of the most complex sets of relationships she has managed was meeting the needs and objectives of 3 different internal clients (President, VP of Sales and VP of Marketing) simultaneously for the same project. While each had their own agenda, Rhonda was able to rally them all together to agree on a single goal for the project, and to gain buy-in for outcome of the project.

7. Logistics and Planning

Rhonda has extensive experience and superior skills in designing organizational learning and development strategies, and workshop/seminar planning, management, organization, logistics and coordination. She is a master orchestrator of learning events and experiences for adult learners.

8. References

Available upon request

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