Sales Manager

MICHAEL EDWARD ANDERSON-BROWN

*** ****** **. ***. * BROOKLYN, NEW YORK, 11221 UNITED STATES 347-***-**** ************@*****.***

SUMMARY OF PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

UNIVERSAL MUSIC GROUP, NEW YORK, NY UNITED STATES 2007 - 2012

A Fortune 500 company and the largest recorded music company in the world in market share, sales, and publishing

assets – operating in more than 78 countries. Consisting of 4 major record labels: Motown Records is a boutique label

known for its creation of Diana Ross & The Supremes, Smokey Robinson, Michael Jackson & The Jackson 5. Def

Jam Records best known for recording acts such as L.L. Cool J, The Roots, Mariah Carey, Ne-Yo & Kanye West.

Universal Republic Records best known for grammy award recording artists Lil Wayne, Nicki Minaj, Colbi Cailat

Taylor Swift, Amy Winehouse. Interscope Records with a roster consisting of major pop Icons such as Lady Gaga,

Eminem, Nelly Furtado, Robin Thicke and many more.

Marketing Director Jul 2007 - Oct 2012

. Prepared budgets and submitted estimates for program costs as part of campaign plan development.

. Identified and developed contacts for promotional campaigns and industry programs that meet

buyer targets such as dealers, distributors, or consumers.

. Supervised project teams including Online, Sales, B2B, Strategic, Publicity, Design

. Initiated cross-training with other departments to improve work flow and streamline project completion.

. Maintained strong commitment to accuracy, detail confidentiality, and timeliness of completion

. Gathered, analyzed and organized information to plan advertising and PR campaigns.

. Created extensive marketing plans for northeast and mid-west regions within U.S.

. Negotiated partnerships with lifestyle brands (Loreal, Gap, Nike, Reebok, NY Knicks, Coca Cola, Heineken)

. Directed, motivated, and monitor the mobilization of a campaign team to advance campaign goals.

. Developed contacts with 3rd Party companies and organizations, and apply effective strategies and techniques to

increase recording artist visibility and media impressions.

. Created and scheduled promotional performance engagements for recording artist.

. Created digital social media viral campaigns for recording artist album projects.

. Developed new sales & marketing strategies outside of traditional parameters.

. Incited album sales success for leading names on the company roster.

. Positioned company product (albums) with national wholesale and chain accounts.

. Increased sales performance 27% within northeast and mid-west region due to the development of bundling procedure.

. Formulated, direct and indirect marketing activities to promote recording artist album launch.

• Universal Music Group 5 year Service Award June 2012

• RIAA Platinum Award Commemorating 1 Million album sales mark on Nicki Minaj “ Pink Friday album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Drake “Thank Me Later album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Lil Wayne “Carter IV album”

• Universal Music Group Star Performer Award June 2008

• RIAA Platinum Award Commemorating 1 Million album sales mark on Lil Wayne“ Tha Carter III album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Taylor Swift “ Red album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Taylor Swift“ Speak now album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Nicki Minaj “ Pink Friday album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Amy Winehouse “ Basic Black album”

WARNER MUSIC GROUP, NEW YORK, NEW YORK UNITED STATES 1998 - 2007

WMG a Fortune 500 company and global leader in national and international repertoire and home to some of the best-

known labels in the recorded music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch,

Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. In addition to its U.S. labels, WMG operates

through numerous affiliates and licensees in more than 50 countries. The company has grown to become the world's

third-largest recorded music business and third-largest music publishing business.

Digital Manager May 2006 – May 2007

. Liaison between Verizon Mobile & Warner Music Group Distribution

. Managed direct transfer of Warner Music Group digital product assets to Verizon Mobile.

. Analyzed sales forecast data, assets from digital account base

. Reviewed Quarterly the digital account base overall performance.

. Monitored P&L's of each digital account & overseen financial tracking.

. Initiated SEO & SEM campaigns..

• RIAA Platinum Award Commemorating 1 Million album sales mark on Green Day “ American Idiot album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Linkin Park “ Collision Course album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on The Goo Goo Dolls“ Live in Buffalo album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Eric Clapton “ Me & Mr. Johnson album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Blake Shelton “ Barn & Grill album”

Field Sales & Marketing Manager Dec 2004 - May 2006

. Prepared promotional plans, sales literature, media kits, and sales contracts.

. Prepared budgets and submitted estimates for program costs as part of campaign plan development.

. Presented new product lines to company affiliates and partners.

. Managed a regional field staff of 4 strategically placed in Boston, New York, Philadelphia, Washington DC.

. Merchandised and managed product placement at retail chain and independent account base.

. Managed Sales goals for regional territory of MA, CT, NH, NY, VT, NJ.

• RIAA Platinum Award Commemorating 2 Million album sales mark on Craig David“ Born To Do It album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Cat Stevens “ An Other Cup album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on James Blunt“ Back to Bedlam album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Jaheim “ Ghetto Love album”

Artist Development Representative Oct 2001 - Dec 2004

. Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market

characteristics, cost and mark up factors.

. Initiated market research studies and analyzed results.

. Used sales forecasting and strategic planning to ensure the sale and profitability of various products lines.

. Created promotional activities and marketing campaigns for record label recording artist.

• RIAA Platinum Award Commemorating 1 Million album sales mark on Brandy“ Full Moon album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Busta Rhymes“ Anarchy album”

• RIAA Platinum Award Commemorating 1 Million album sales mark on Missy Elliott “ Da Real World album”

• Artist Development Rep Of The Year December 2001

• Warner Music Group 5 Years of service Award July 2003

Field Marketing Representative Jul 1998 - Oct 2001

. Consulted with senior executives to develop promotional and strategic plans for product launches.

. Managed several major retail chain direct buying accounts within the northeast region of U.S.

. Prepared and tracked budgets and results for marketing programs.

EDUCATION

• NORTHEASTERN UNIVERSITY, BOSTON, MASSACHUSETTS UNITED STATES B.S. Communications, June 1998

ADDITIONAL SKILLS

. Product Branding . Event Planning . Sales . Advertising. Social Media. Business Development, MS Office, Mac, Nielsen Sound scan, Media Base, Excel, Powerpoint

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