Global Event Manager
Resume:
SUSAN McDONALD, CTSM
Union City, CA 94587
Cell: 408-***-****
Email: ***.************@*****.***
STRENGTHS
Certified Trade Show Marketer – Bronze Level
Effective manager of conventions, conferences, events and training programs covering all
aspects of sales, marketing and training. Experience in multiple medical disciplines:
Ophthalmology, gynecology, urology, and aesthetics
Strong organizational and team building skills
Manage initiatives with minimal supervision
Experience in curriculum design and implementation supporting HCP education
Excellent written and verbal communication, facilitation, outside vendor negotiation and
presentation skills
PROFESSIONAL EXPERIENCE
IRIDEX – 2004 to present
Manufacturer of laser-based systems and delivery devices for ophthalmology and otolaryngology.
(Experience also covers IRIDEX’s 2007 acquisition of the aesthetics division of
Laserscope.)
Global Events Manager - Ophthalmology
• Manage complex international exposition, conference and education program
• Pro-actively manage all projects, trade show/event calendar, logistics, planning, planning
meetings, room blocks, transportation, offsite events and all deadlines
• Responsible for both fiscal year and individual event budgeting. Established measurement to
guide event selection, presentation and improve ROO
• Collaborate with Marketing to support corporate show messaging/branding
• Direct structure design, layout, construction and budget adherence for ten major global trade
shows and between 30-45 domestic regional shows, in sizes between table-top to 50x50 sq ft
• Develop and distribute information to trade show participants pertaining to set up, event
goals, logistics and other key trade show information
• Coordinate demonstrations, registration, booth staffing schedules, travel and hotel
reservations
• Manage equipment logistics including materials, rentals and equipment purchase
Marketing Events Specialist – Aesthetics and Ophthalmology
• Executed over 300 training workshops throughout the US in 2005–2007 serving both urology and
aesthetics physicians
o Executed a systematic online registration process for successful surgical/aesthetic
workshops
o Handled logistics of over 25 pieces of equipment (large and small) sent to workshops
throughout the USA
o Corporate responsibility from hotel contract negotiation, event logistics, trucking company
to vendor support, event invitation and registration
o Created and maintained website activity for online registration
• Implemented budget controls
o Cut costs for surgical demo product 50% by going directly to the supplier (Olympus)
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o Streamlined the shipping process for workshop material and equipment by warehousing
in mid-country; saved at least $25,000 annually
• Set up/managed four day wet-lab; successful in certifying over 80 urologists (AUA 2005)
• Managed Residency Programs
o Worked with program coordinators at established residency programs in their hospitals to
maintain records for trained residents
• Responsible for project management, resource allocation and budget management for training
projects; maintained relationships with core business partners work with all levels of company
personnel and liaise between different departments; lead cross-functional teams leading to issue
resolutions
CONCEPTUS, Inc. – 2002–2004
Manufacturers EssureTM an innovative medical device and procedure designed to provide a non-incision
alternative to tubal ligation.
Logistics Manager-Professional Education
• Planned/provided fluid and seamless logistics and master scheduling for physician training
courses, trade shows, internal training classes for 44 courses in 8 months
• Executed on-time deliveries for materials, product and equipment
• Negotiations with suppliers (Olympus, Stryker), hotels, AV, meeting rooms, catering
• Accurate forecasting of all training materials, demos and other supplies for programs
Timi3 Systems, Inc. – 2001–2002
Timi3 was developing proprietary, non-invasive ultrasound products to enhance current medical treatment
of patients suffering acute myocardial infarction.
Executive Assistant to the CEO
KeraVision, Inc. – 1998-2000
KeraVision manufactured INTACSTM, micro-thin prescription inserts for the correction of nearsightedness.
Events/Meeting Planner
• Organized and executed Refractive Coordinator’s courses (two day educational courses for key
customers) including hotels, flights, restaurants
• Coordinated Speakers Bureau program – including financial grants and interfacing with speakers
• Assisted Trade Show Manager with planning key industry meetings
• Successful management of INTACS Users conferences
SPECIALIZED TRAINING
Certified Trade Show Marketer (CTSM) – received certification in December, 2011; upgraded to Bronze
level March, 2013.
SKILLS
Salesforce.com; MAC and PC proficient; experienced with related office equipment
Software: MS Office, MS Outlook, MS Word, MS Excel, MS PowerPoint, WIN XP
References available upon request
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