Marketing Sales

ALMA M. LOPEZ

South Park Rd, Hollywood, Fl.• 954-***-**** • *************@*****.***

BUSINESS / MARKETING C ONSULTANT

Brand Management / Market Research / Strategic Positioning

Creative Business/Marketing Professional in planning and developing marketing strategies to accomplish

business goals and objectives. Entrepreneurial oriented in allocating opportunities in the marketplace and

creating differentiation in implementing programs. Demonstrated success driving growth and solid

leadership approach. Bilingual (Spanish and English), available to create opportunities in Spanish

markets. Technically skilled and proficiency in Word, Excel and Power Point proficient.

• •

Strategic Market Planning Day Spa Development

• •

Marketing Development Market Research & Analysis

• •

New Market Penetration Strategic Business Management

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Direct Marketing Programs Administration

ACCOMPLISHMENTS

Weight Loss History (from size 18 to size 2, my own history and 10 years of experience in the

field). Author of Alma Desnuda and Alma Rebelde (Versos de Amor - Spanish Poetry, Published

by Author House, available at Local Stores and Online ); Former Salon & Day Spa Owner ; Self

Creative of my own Natural & Nutritional Weight Loss Smoothie (researching opportunity to

introduce it to the Market Place); Professional Fitness Trainer (I.S.S.A.)

Creative Marketing Director

CREEN SHABAT

Naples, Fl. 9/2008 – Present

• Direct marketing and Business Advisor (On Going Project)

• Created concept ad copy for journal ads

• Direct mail campaigns for diverse clients

• Power Point presentations

Selected Accomplishments:

Served as primary copywriter on advertising campaigns for services.

Assumed a lead role to strengths in presentation and negotiation skills.

MARKETING EXCECUTIVE

BACKTOMIND

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ALMA M. LOPEZ

Hollywood, Fl. 6/2008

Business Associate Assistant

Marketing Representative/ Public Relation

• Marketing Communications functions

• Public relations

• Business Presentations

• Advertising

Selected Accomplishments:

Promotion and launched direct marketing for new services campaigns.

Identified opportunities

Assisted in training brochures that enhanced the sales reps’ understanding of complex

product features and helped them sell more effectively.

Performed ongoing customer/market research and demographic profiling to identify and

capitalize market needs ahead of the curve.

Demonstrated the key marketing analytics and demographics for use in sales presentations.

Efforts were credited as instrumental in closing numerous deals

OWNER & OPERATOR

BEAUTY MATTERS, SALON & DAY SPA

NEW ORLEANS, LA.

Business Management/Marketing Supervisor, 3/1995/ to 5/2001

Selected Accomplishments:

Expanded client base by 70% in three years by consistently delivering goal-surpassing

marketing results and ensuring complete client satisfaction.

Marketed Communication Functions

Develop Public Relations

Create Power Point Business Presentations

Advertising

Researched, test and introduced new products

Developed and managed a Business Plan and create a wide range of marketing tools, including

promotional materials, direct-mail pieces, Defined and evaluated product marketing. Tracked and

projected both advertising and circulation-based marketing programs to ensure marketing activities

aligned with business goals. Provided leadership and direction to marketing associates to guide the

creation of marketing materials and ensure congruence with objectives.

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Selected Contributions:

• Successfully maintained and increased client base by designing and implementing

strategic customer-retention projects.

Delivering value of products and services

E DUCATION & C REDENTIAL S

• Business Management, 2010 - Broward College - Florida, USA

• Cosmetologist, 1991- Sidney N Collier- Louisiana, USA

• Personal Fitness Trainer – 1999 – Santa Barbara, Ca.USA

Awards

• Award of Excellence for Outstanding Marketing (Back to Mind), 2008

• Award for Outstanding Marketing(Beauty Matters Day Spa, “Mind your own Beauty”

1995-2000

• Aveda Product Outstanding Certification

• Sybaritic Inc. Weight Loss/Cellulite Training Certification

• Workforce PPN Certification

*Portfolio available upon request.

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