Executive, Director - Strategy & Bus Development, Channels, Int'l Mgt.

Steven R. Baumhardt

**** ***** ***., ***. * Mobile: +1-303-***-****

Richmond, VA 23220-4469 ******.*********@*****.***

SUMMARY

High-energy senior executive with corporate officer, general management, marketing, international operations and distribution expe-

rience with start-up, mid-size and Fortune 50 companies. 30+ years international business experience managing operations with P

& L responsibility at the country, region and global level. Proactive engagement and demonstrated achievements in strategy d evel-

opment, change management, channel / distributor management and tactical execution. Initiated, championed and successfully led

innovative initiatives in channel management and infrastructure redesign in complex domestic and international market enviro n-

ments. Lead via team building, engagement and empowerment. Early e-commerce involvement – multiple leadership roles in

e-business strategy definition and deployment. Driven by passionate commitment to organization mission and goal achievement.

Key words: results, executive, leadership, strategy, channels, business development, e-business, change, B2B, B2C, B2G

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

October, 2000 – Present

TransCore & Getloaded Corp. VP & Mgr., Business Development

Boulder, CO & Richmond, VA Commercial Technology Group

TransCore/DAT and Getloaded, two wholly owned subsidiaries of Roper Industries, world leaders in automated ground transporta-

tion management systems with an 80 year heritage of providing technology-based services and products to government and com-

mercial customers. Both companies are recognized as technology and application innovators.

Established and managed Getloaded’s strategic partner relationships to broaden the value of services provided commercial c arri-

er clients.

Orchestrated partnerships with two factoring service providers generating annual revenue streams of > $400K.

Established a new channel partnership to penetrate and serve the Canadian market generating > $350K annual revenue.

Negotiated and established exclusive channel partnerships for Getloaded with Progressive Commercial Insurance, Rand McNally,

the National Association for Minority Truckers and several other entities.

Managed Getloaded’s Authority Acquisition Services and Banner Ad Sales Divisions increasing revenue of both divisions by >

20%.

Managed TransCore’s Electronic Vehicle Registration (EVR) Compliance Monitoring Systems and Business Development activi-

ties for the Commercial Technology Group (CTG), identifying and evaluating strategies for growth via vertical and geographic

market expansion, strategic partnerships and acquisition candidates.

Managed negotiations and deployment of the world’s first country-wide EVR system in Bermuda; system went live in July, 2008;

client publicly declared that the system is proving to be a major success.

Developed and managed international strategic channel and business partner relationships to expand global penetration.

Jan, 1999 – October, 2000

ServiceMagic, Inc. Vice President, Operations

Golden, CO

ServiceMagic.com, founded in 1999, is an internet-based commerce facilitator deploying an e-business web portal connecting

homeowners with qualified service professionals specifically interested in fulfilling the local service needs of th e consumer.

Recruited as employee number nine and the first appointed corporate officer to define and develop organizational and business

capability to execute the company’s service offering.

Reporting to a Founder and Co-CEO, responsibilities focused on leading and managing business operations -- including strategy

development and tactical execution for field operations of phone-based referral businesses, membership processing and screen-

ing of service professionals, customer transaction lifecycle management, customer care, and service professional account / rel a-

tionship management.

Directed the integration and managed the operations of seven referral service companies acquired in the prior twelve months.

Defined, developed and directed the processes and procedures supporting business operations with a focus and commitment to

managing every customer transaction to success.

Developed and managed the company’s comprehensive “customer care” policy platform.

Defined, deployed and monitored key performance metrics summarizing macro and detail level business activity.

1996 – 1999

NETdelivery Corporation Vice President, Marketing

Boulder, CO

NETdelivery, a 1995 start-up, developed and patented secure online document delivery systems to support both business -to-

business (B2B) and business-to-consumer (B2C) e-commerce transactions. The company’s technology and its Electronic Bill Pr e-

sentment and Payment (EBPP) application provides the delivery engine for the world’s first Electronic Post Office introduced and

commercialized by the Canada Post Corporation and the Bank of Montreal / Cebra. Key corporate investors include DST Systems,

the largest first class mailer in the US, and United Parcel Services (UPS).

Recruited by the Founder as the first appointed corporate officer.

Responsible for marketing, PR, product management, competitive analysis, payment systems, market research and senior co n-

tributor to corporate strategy, business model evolution and business plan development.

Led research and analysis re the billing industry and assessment potential for Electronic Bill Presentment and Payment (EBPP).

Key contributor to evolution of company’s initial B2C community marketing service offering to its cu rrent strategy / focus on secure

digital delivery for EBPP and other high value documents – resulting in the company “reinventing” itself and the service it was o f-

fering.

Coordinated negotiation of equity investment by International Billing Services (the world’s largest biller, a subsidiary of DST Sys-

tems) and managed the corporate partner relationship. Initiated and managed relationship with UPS, also leading to equity i n-

vestment.

Steven R. Baumhardt Page 2

1993 – 1996

General Binding Corporation Senior Vice President, International

Northbrook, Illinois

GBC is a market leader in document presentation and finishing systems in the office products industry. Recruited from Kodak to this

$450M public company as the senior corporate officer responsible for GBC’s core business in all markets outside the USA. Repor t-

ing to the CEO, responsibilities included 700 employees, 13 international subsidiaries, 7 manufacturing plants, a joint ventu re in

India and Distributor relationships in over 50 countries.

Increased sales 31.5% to 102.8M and subsidiary earnings 89% despite significant margin erosion experienced by all manufa c-

tures due to increased costs of raw materials and greatly enhanced customer buying power.

Doubled sales in Japan between ’93 to ’95 to $21.3M and grew revenue in Eastern Europe and the Middle East in excess of 40%

in both ’94 and ’95 … creating a $6M business from a minimal base.

Minimized expense growth by developing, consolidating and leveraging a “European Region” infrastructu re in conjunction with a

long term business strategy minimizing the need for redundant, ‘sub-scale’ support structures at individual subsidiary level.

Identified and initiated the strategic acquisition of a $20M, market leading office products distributor in Australia, resulting in GBC’s

first international acquisition, finalized in January, ’96.

1970 Eastman Kodak Company 1993

1992 – 1993 General Manager, Central American & Caribbean Operations Miami, Florida

Managed and directed nine product / business units, six subsidiaries, 38 retail stores, 250 employees and 28 distributor relatio n-

ships.

Established business model consolidating independent subsidiary operations into a ‘regional business unit’ leveraging a centr al

infrastructure to support multiple, market-specific selling and customer service organizations. Model served as a prototype for

Kodak operations worldwide.

Grew revenue 19.4% to $94.2M, increased total productivity 22% … infrastructure productivity 37%, increased earnings 5x to

$5M, increased ROA from -3% to + 7%, and increased operating cash flow $8M.

Developed and implemented a ‘Kodak-first’ market entry approach in the Dominican Republic. Grew business from $550K in ’91

to $3.7M in ’92 to $5.6M in ’93; resulting in earnings growth of 8x in two years.

Initiated and executed high risk / high reward change in channel strategy in Puerto Rico’s X-ray market aligning Kodak with one

strategic partner from a previous platform of multiple non-exclusive dealers, resulting in sales growing 63%, market share increas-

ing from 35% to 54% and earnings more than doubling.

1990 – 1991 General Manager, Graphic Imaging Division – North American Markets Rochester, NY

Responsible for “bottom line” results of Kodak’s $370M Graphic Arts business in the United States and Canada. Led and ma n-

aged an organization of 360 people including a field sales force of 300.

Maintained sales and earnings while growing volume in a decli ning market, exceeding industry performance.

Increased productivity 18%; reduced SKU’s 35% and improved ROA 22%. Increased share of graphic arts films 4% to 31% and

scanner film share 5% to 33%, making Kodak the market leader while still enjoying a price premium.

Increased customer satisfaction from 87% to 92% and positioned Kodak as the leading manufacturer resulting in recognition by

the national dealer organization (GASDA) as the “Supplier of the Year” in 1991.

Restructured the sales and marketing organization eliminating two layers of management while doubling the number of first level

sales supervisors to get management “closer to the customer” and provide more coaching and support of sales personnel.

1988 – 1989 Corporate Staff Rochester, NY

Assistant to the Vice Chairman. Served as “aid de camp” performing analyses, debating strategies and participating in the strat e-

gic planning and valuation process for all Kodak business units. Throughout this assignment had active interface with Kodak’ s CEO,

president, Directors and all corporate officers

1985 – 1987 General Manager, Middle East Operations Dubai, United Arab Emirates

Managed all of Kodak’s businesses ($100M) throughout the Middle East. Responsible for three subsidiaries, 16 geographic mar-

kets served by Distributors and the management services agreement in Saudi Arabia. Directed 300 employees resident in 6

countries comprised of 14 different nationalities.

Initiated and established a new Kodak subsidiary in Turkey growing sal es from $3M to $20M gaining 20+ market share points in

consumer film and securing significant share gains in Graphics, Professional and Motion Picture products.

Revised traditional “full-line” distributor relationships by appointing “business -specific” distributors in each geographic market to

better represent Kodak’s unique product / market segments.

1983 – 1985 General Manager, Saudi Arabian Operations Jeddah, Saudi Arabia

Led and established Kodak’s first management presence in Saudi Arabia. Responsible for Kodak’s largest worldwide distributor

and implementing a management services agreement, a “first” for Kodak.

1970 – 1983 Additional International Roles / Progressive Responsibility Resident in 12 Countries

Operations Manager, Kodak Taiwan … Administrative Manager, Kodak Singapore … Distribution Manager, Kodak Iran … Superv i-

sor, Worldwide Inventory Management Systems … International Distribution Analyst … Management Trainee

EDUCATION

Executive Development Program, Amos Tuck School of Management at Dartmouth College (sponsored by Eastman Kodak)

MBA, International Management & Marketing; Rochester Institute of Technology

BA, Industrial Management; Michigan State University

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