Director of Latin America Sales & Marketing
Resume:
Ray Gutierrez
Director of International Sales & Marketing
Latin America Sales/Brazil, Colombia, Argentina, Mexico & Middle East.
***** ** ** ******* - *****, FL 33182 *****************@*****.*** 786-***-****
Director of International Sales with over 20 years of experience with Latin American Markets, I specialize in introducing customer products into desired Latin markets. Performance-driven Professional, with extensive experience in Latin American developing and implementing high impact sales strategies in the region. Expertise in International Business Relationship and Development, Strategic Market Positioning and international Product Procurement in the Latin American Market. Exceed rigorous goals in highly competitive markets. Leverage core strengths to increase profits and maximize growth areas. Group Quality Manager with a wide range of experience in Latin American Industries, able to work on own initiative and as head of a team, proven leadership skills involving Managing and developing Teams to achieve their objectives. Problem solving and presentation skills dedicated to maintain Quality Standards Leader in the multiple areas of service as well as retail and wholesale distribution.
Work Experience
Director of Sales & Marketing/ Procurement of International Foods
AA-USA, Florida- (company closing)
March 2013- Current
• Senior Director of Sales & Marketing in charge of all sales activities, departments and personnel involved in Sales and Marketing for the Company to the Middle East.
• Development of relationships with major wholesalers
• Develop business relationships with manufacturers.
• Provide sourcing options from companies in Brazil, Argentina, Chile, Colombia and others.
• Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
• Reports to the Chief Executive Officer/President.
• Analyze sales statistics to determine business growth potential.
• Establishes performance goals for all sales department employees, and monitors performance on a continual basis.
• Oversees all hiring, training and firing of personnel involved in Sales and Marketing.
• Develops, or participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company.
• Directs department to achieve objectives established in the Company’s Strategic Plan.
• Coordinates sales operations with all other departments/divisions of the Company.
Director of Sales & Marketing/Procurement of Brazilian Products
Logistic Alliance, Inc – Miami, FL. ( Temporary Consultative)
May 2012 – March 2013
• Senior Director of Sales & Marketing in charge of all sales activities, departments and personnel involved in Sales and Marketing for the Company.
• Development of relationships with major wholesalers.
• Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
• Reports to the Chief Executive Officer/President.
• Analyze sales statistics to determine business growth potential.
• Director of Procurement for Brazilian Products
• Establishes performance goals for all sales department employees, and monitors performance on a continual basis.
• Oversees all hiring, training and firing of personnel involved in Sales and Marketing.
• Develops, or participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company.
• Coordinates sales operations with all other departments/divisions of the Company.
• Develops and/or maintains and improves business relations with all customers of the Company.
• Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business for the Company.
Senior Sales & Marketing
Sysco - Miami, FL
November 1997 to May 2012
Strong performance in strategic projects, such as review of product strategy and marketing footprint and feasibility of new projects, and budget management (business plan)
Experience in Business Development and business alliances by selecting target companies, modeling and valuing companies, managing due diligence, and negotiating agreements and contracts
• Responsible for developing Local and Latin Market Sales Strategies for clients and customers
• Understand Latin American market trends and frame strategies to capitalize on same
• Review competitor policies, products and services
• Develop product presentations for distributors within the industry.
• Ensure organizational policies are adhered to and operating standards are followed
• Coordinate with merchandizing department for developing sales promotion plans
• Organize and participate in promotional events and Shows
• Ensure annual sales budget is adhered to and revenue generation target is met
• Manage sales teams and distributors activities
Director of Latin American Markets
E.D.S. - Coral Gables, FL
March 1994 to November 1997
Some of the characteristics that were most relevant at EDS were: Adaptable, multicultural, flexible, pro-active, committed, and results-oriented, willing to be part of a group where I could show all my skills and capabilities.
My profile includes strategy, market and planning development, project and team management, languages (English, Spanish and Portuguese), traveling, and knowledge of different cultures.
• Legal automation solutions for court reporters and attorneys
• Sold computer-assisted transcription systems
• Sold case Management
• Sold document management
• Sold legal text search and management tool
• Sold accounting Time & Billing software.
Education
Florida International University BBA Bachelors 1976
Technical Skills
Operating Systems: Windows XP, Windows NT, Windows ME, Windows 2000, Mac 0SX, Mac OS 8.6, Mac 0S9. Software / Applications: Microsoft Office XP, Microsoft Office 2000, Microsoft Office 1997, MS Word, MS Access, WordPerfect, MS Excel, MS FrontPage, MS Project, MS Visio, Internet Explorer, Outlook, Outlook Express, PowerPoint, MS Project, Salesforce CRM, Goldmine, PerfectLaw, Smart, Firefox, Open Office.
Additional Information
LANGUAGE SKILLS:
Fluent English, Fluent Spanish and Portuguese
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