Marketing Sales

Dr. Kanika Manchanda, ** yrs MBA-Marketing + BVSC

MBA (Marketing) and BVSC with 5 years of experience in Marketing/Sales

Operations with Pharmaceutical sector.

CORPORATE EXPERIENCE

* *****

BIOQUEST SOLUTIONS, Gurgaon

(Appx.2 Yrs: May' 11 - Present)

BioQuest is a Clinical Research & Marketing Company addressing the needs of

Pharma Industry

Marketing/Sales Operations:

. Create business opportunities with GSK Consumer Health, Ranbaxy, Panacea

Biotech. Articulate BioQuest Services offerings to prospects and

understanding client requirements.

. Achieved Target of INR 3 Cr with GSK Consumer Health, primarily with the

Project IWH (IndianWomenHealth.com)

. Work with customers marketing team to define Communication Branding

Strategies for experts (Doctors). E.g. Collaborative effort with GSK

Marketing team for managing Brands namely Crocin, Iodex, Sensodyne,

Horlicks, ActiBase, Mothers Horlicks

INDOVAX Pvt. Ltd, Gurgaon

(2 Yr 3 Months: Feb' 09 - Apr' 11)

Indovax is India's leading poultry bio-technology company; solutions to

poultry health problems

Marketing Operations & Event Management:

. Conducted Trainings for field sales staff at multiple locations in India

briefing about the management responsibilities, the common diseases

prevalent and their prevention. Coordinated international exhibition, VIV

Asia, 2011 at Thailand & VIV Asia exhibition, 2010 at Bangalore.

. Generated business worth INR 2 lacs per month (with a future potential of

INR 12 lacs annually) from the project 'Secure against Swine flu' at WWF,

Vasant Valley School, RD School, Blue Bell School, Patanjali School,

Beverley Park.

. Generated Pipeline revenue of INR 3 lacs from Quatrro BPO, Dr. Lal Path

lab, Artemis Hospital.

ICICI Prudential, Delhi

(9 Months: Jun' 08 - Feb' 09)

Marketing:

. As an Health Assurance Manager, Empanelled Doctors and convinced them to

provide patients lead - Leveraged my credentials of being a Doctor and

empanelled 18 Doctors in 5 months

. First in my team of 30 members to cover the flash to close 3 Policies and

3 Doctor Empanelment

ACADEMIC PROFILE

Degree Institute/University Year Grade

PGDM (Marketing and MDU-Rohtak (Amity Business School, 2008 1st Div

Finance) Gurgaon)

BVSC (Doctor) CCSHAU, Hisar 2005 1st Div

HSC NYPS, Hisar 1999 1st Div

SSC NYPS, Hisar 1997 1st Div

Computer Skills: Windows MS Office including MS word, MS excel, Power Point

INTERNSHIP PROJECT during MBA, with Standard Chartered Bank, Gurgaon

Project: "Comparative Analysis of Standard Chartered Products with other

Banks."

. Evaluated Standard Chartered Bank products with respect to competition

. Received Pre-Placement offer for valuable contribution to the

organization during the internship

DoB: 1st Nov 1981 Mob: +91

991******* ******.***@*****.***

Add: 202, T7, Fresco Society, Nirvana Country-1, SC 2, Sec 50, Gurgaon,

Haryana

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