OBJECTIVE
TO SECURE A MANAGEMENT LEVEL POSITION IN THE SALES/MARKETING DEPARTMENT OF
A GROWTH-ORIENTED LEADER IN THE INDUSTRY.
SUMMARY OF QUALIFICATIONS
A seasoned, high energy sales executive responsible for all aspects of
running a successful marketing/customer service operation. Exceptional
interpersonal and communication skills have contributed to many career
achievements.
PROFESSIONAL SKILLS AND ACCOMPLISHMENTS
. Implemented corporate call center, which increased revenue by
100%.
. Developed budgeting accountability methodologies, which improved
margins by 10%.
. Created innovative sales promotional concepts, which helped to
sustain annual revenue improvements (including trade shows and
special event marketing).
. Implemented product and service improvements to enhance customer
relations for key accounts (international resorts, professional
sports franchises and the entertainments industry).
. Developed competitive analysis tools, which facilitated a 7%
increase in corporate market share.
EXPERIENCE
Worldmark By Wyndham, Las Vegas, NV 08/2010 to 09/2012
Owner Referral Representative
Contact existing owners to generate new referral leads to sell min-
vacation packages and day drive tours to multiple resorts. Generate
and contact referral of owner for sales of Wyndham vacation
ownership packages throughout United States.
Vista Staffing, Las Vegas, NV 06/2010 to 08/2010
Owner Referral Representative
Contact existing owners to generate new referral leads to sell min-
vacation packages and day drive tours to multiple resorts. Generate
and contact referral of owner for sales of Wyndham vacation
ownership packages throughout United States.
B & K Graphic Printers, Cypress, CA 01/1988 to 05/2010
Director of Sales and Marketing
Directs corporate sales and marketing department.
Secures and develops key accounts to maximize company profits.
Demonstrated ability to promote products and services, which
tripled total number of clients (including Bank of Zurich, Mirage
Resorts, Inc., William Lyons, Inc. and Anaheim Angels).
Peacock Suites (Shell Development), Anaheim, CA
Manager of Regional Call Center
Created regional call center for Shell Development. Developed training
manuals and training programs for employees of call center.
Established marketing quotas and incentives for company employees.
Supervised opening of new timeshare properties.
Marriott Ownership Resorts International, Irvine, CA
Manager of Regional Marketing
Within 60 days, expanded the existing call center from
10 to 60 stations. Simultaneously, increased the number of tours
by 250% and quality of tour participants, which materially
increased overall sales. Developed a system to accurately track
multiple appointments booked and sales made at various locations.
Firstel Information System (Division of U.S. West), Irvine, CA
Manager of Regional Marketing
Established and operated marketing department. Formulated
a statistical tracking system and operational procedures manual.
Created all necessary documents related to marketing operations,
trade shows and special events.
Motorola Communications & Electronics, Inc., Placentia, CA
Area Marketing Manager
Developed an aggregate marketing system, which branched
out over 10 regions. Utilized statistical tracking system to hold
each region accountable for individual performance. Directly
responsible for increasing sales by 20% for home region (Southern
California). Responsible for corporate marketing for 1984
Olympics.
EDUCATION and TRAINING
Buffalo State University College
Marketing and Advertising
Continuing Education and Training
Seminars in public speaking, mass media
marketing/advertising, business administration and events
marketing.
MILITARY SERVICE
U.S. Navy Seal Team 3 honorably discharged.
References Available Upon Request Robert B. Ward