Manager Management
Resume:
Harold G. Nicoll, APR
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Lake Jackson, TX. 77566
************@*****.***
Marketing Communications and Public Affairs Executive
Public relations and media relations are the least understood promotional
tools any marketer could use. Whether to grow an existing business, launch
a new enterprise, promote a cause or candidacy, "earned media" via public
relations is the fastest, most credible and affordable of all. In an era of
"inbound marketing" let your media relations content lead all others. For
internal audiences, employees are the best representatives for any
business. Supplying them with interesting and compelling information via
the Intranet or Chatter reduces the chances for misunderstandings, low
morale or other workplace challenges.
I have 20+ years in international public relations, public affairs,
marketing communications, and advertising. Expertise in leveraging
organizational resources/strengths, people capital, product/service
offerings and competitive positioning, to drive revenues, growth, profits,
and operational performance. Team player, attentive listener, and
persuasive communicator, focused on maximizing efficiency and profits.
Strong relationship builder, highly capable of partnering with clients,
vendors, staff, and administration
- Strategic Planning - Video Scripting - Video Production - MP3
Podcasting - Market Analysis - Product Marketing -
Budget Preparation - Client Relations - Promotions - Event Planning
- Internet/Intranet/Web Technology -
Proofreading Project Management - Public Relations - Strategic
Planning - Writing - Corporate Communications - Community Relations
- Issues Management - Crisis Media Preparation and
Training - In Bound/Content Marketing
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Career Achievements
> Winner of numerous awards from the Public Relations Society of
America.
> Advertising Excellence Award, Food Business News, 2013.
> Initiated "Inbound Marketing" strategy for TIC Gums with double-digit
growth in volume sales and income from 2011.
> Global marketing strategy delivered 14% business growth, doubled web
site visits, increased sample requests, chat metrics and earned media
footprint.
> Leads the business continuity cross-functional team.
> Implemented first ever safety communications program, "Zero In On
Safety."
> Initiated crisis media training and preparation, and successfully
managed more than one crisis.
> Implemented internal/employee communications program to help attract
and retain the most talented people under the heading "Outside-
Inside."
> Introduced the company and two new products to the European confection
market, 2012 and 2013.
> Introduced the company and two new products to the Asian marketplace
in 2012 and 2013.
> Introduced the "force multiplier" to all promotional activities.
> Led the "Texture Revolution" to industry in 2011.
> Introduced Dow chemistry to the 2010 Vancouver Olympics for the
Olympic Ski Jump, introduction of a new lubricant for wind turbines, a
new hydraulic fluid made from seed oil, sales of over 8 million units
of de-icing fluids at Wal-Mart (one of only two Dow labeled products
sold in retail stores), entered Dow into the EPA "Green Chill"
initiative, introduced nine new surfactant products that are all
biodegradable, and introduced three surfactants made from seed oil.
> Introduced the "Dow Diamond" baseball stadium to the employees and
local communities.
> Winner of two Bronze Telly awards for employee television production
and writing, winner of one Silver Telly for the writing and production
of the video, "Remembering 47", a video about the company's original
headquarters building.
> Conducted the largest joint press event in company history (at that
time) with the introduction of a General Motors Hydrogen Fuel Cell to
convert waste hydrogen into electricity.
> Re-constituted the "Visible Scientist" program for Dow where senior
scientists were media trained to discuss science and help further
demystify what goes on behind the fence line at Dow.
> Coined the term "cancer smart bomb" which helped lead to among other
things the President's National Medal of Technology Award; covered by
CNN Headline News.
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Professional Experience
TIC Gums, Inc. White Marsh, MD. 2011 - present
Marketing Manager for privately held food ingredient manufacturing company
2011 - present.
. Manage implementation of all inbound marketing, public relations,
advertising, literature, web, tradeshows, professional societies, You
Tube, blogs, direct mail, special events and other social media
promotional activities.
. Leads the "Texture Revolution" cross-functional team.
. Leads the "Business Continuity" cross-functional team.
The Dow Chemical Company Midland, MI 1989 - 2011
North American Public Affairs Leader & Global Business Public Affairs
Leader 2010-2011.
. Public Affairs Leader for all Dow "Independent" manufacturing sites
located in thirteen states.
. Responsible for media relations, issues tracking/management, crisis
training, and donations.
. Business Public Affairs Leader for Dow SAFECHEM and Dow Haltermann
Products.
Global Business Public Affairs Leader 2007-2010
. Marketing Communications for Dow Performance Fluids and Dow
Polyglycols and Surfactants.
. Responsibility for all advertising, web sites, industry trade events,
internal communications, media relations, and business management
communications for this one billion dollar specialty chemicals
portfolio with numerous new product introductions.
. Created top read advertisements for CHEMICAL ENGINEERING and CHEMICAL
PROCESSING magazines.
. Issues management programs include palm seed oil sources for
chemicals, and chemistry for aircraft deicing fluids.
. Manage rumor control over business sales and employee communications
for a divestiture.
Senior Employee Communications Manager-Dow Michigan Operations 2004-2007
. Issues management programs include palm seed oil sources for
chemicals, and chemistry for aircraft deicing fluids.
. Manage rumor control over business sales and employee
communications for a divestiture.
. Writer and editor for North American Newsline for employees, member of
the Dioxin issues management team, member of the Bhopal issues
management team.
. Fielded calls about Agent Orange, labor contracts, and the breast
implant controversy.
. When a company sponsored minor league baseball field was to be built
on a site that was originally the site of the company's first
headquarters we had to manage the "family" and long time residents and
opinion leaders who saw this as a negative. Since then, the addition
of the minor league team has been viewed as an enormous positive.
. Led the Employee Advisory Committee and facilitated the Citizens
Advisory Committee.
. Participated as a media guide during the company's annual
shareholder's meeting and even faced "The Yes Men" on company
property.
Senior Employee Communications Manager-Global Sustainable Development
2002-2004
. Led the publication of the company report on sustainable development and
the publication of eighty-one more local/site publications, which
included information on emissions reductions, water and power
conservation and the start of the company's commitment to sustainable
chemistry.
. Led the successful public relations effort to promote these
accomplishments with influence leaders of all description.
. Prepared Dow leaders for congressional testimony about water
conservation at Dow's Freeport, TX plant, which resulted in network
television coverage and global print coverage from the chemical and
financial media, ensued for months.
Senior Employee Communications Manager 2001-2002
. Coined the term "cancer smart bombs" to describe an atomic sized
particle treatment for bone cancer that resulted in national coverage
and mention on the number one listened radio program in the country.
. Wrote speeches for the Executive V.P. of Research and Development, and
provided Power Point support.
. Helped introduce the book, "Rembrandt's In The Attic" which used Dow
as an example of successful intellectual property management.
Marketing Communications Manager-Dow Water Solutions 1999-2001
. Introduced numerous FILMTEC reverse osmosis membrane water
purification systems to industry and other specialty resins for the
same purpose.
. Reminded the world that the first ocean water desalination plant was
commissioned by Vice President Lyndon Johnson in Freeport, Texas in
the very early 1960's and that DOWEX resin were the little plastic
balls inside the Etch-A-Sketch.
. Conducted publicity of other separations for sugar and drugs including
anti-biotics.
. Wrote and published brochures, and led tradeshows all over the world.
. Was the first Dow person to use video news conferences on the
Internet, live from Amsterdam?
Senior Communications Specialist-METHOCEL, ETHOCEL, VERSENE and Dow
Specialty Alkanolamines 1997-2001
. Introduced numerous new formulations of all these products including
"Super Gel" which featured scientist Don Coffee in the Wall Street
Journal.
. Led trade events in San Francisco, Paris, Amsterdam and New Orleans
including media interviews with leading trade journals.
. Introduced Dow EDTA (a preservative) in Gator-Aid and other fruit and
sports drinks.
Communications Specialist-The Houston Dow Center, Dow Gas/Spec 1996-
1997
. Led the very first Dow media tour of Asia to promote gas treating
business expansion in the Pacific Rim with stops in Tokyo, Hong Kong,
Singapore, Perth, and Sydney.
. Hosted trade events in Houston, Singapore, Kuala Lumpur, and Norman,
OK.
. Leader for the breast implant team in Houston. Our goal was to stay
out of court in Houston, which was achieved.
Communications Specialist-Dow GENERON SYSTEMS 1989-1996
. Introduced hollow fiber membrane air separation technology to the
industrial gas market around the world. Conducted press tours in New
York, Chicago and Houston.
. Produced videos for the use of nitrogen in down-hole oil drilling
applications, storage tanks, food packaging and food preservation.
. Wrote and published all the brochures, press releases, and customer
letters. Wrote the press release announcing the sale of Generon
Systems.
Goldman Public Relations Houston, TX 1986 - 1989
Senior Account Manager
. Conducted public affairs and community relations at three of the
nation's largest Superfund sites, which included Brio, Motco, and the
French Limited.
. Duties included, community meetings, polling, briefings and publicity
about hurricane danger were all part of this role.
. Represented a string of drug stores and a hotel.
Hill & Knowlton Public Relations Houston, TX 1984 - 1986
Account Executive
. Introduced the Ford Aerostar Van, and worked on Houston Cellular
telephone introductions at the dawn of the cellular age.
. Performed first media tour in Colorado for the American Bankers
Association.
.
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Education:
The George Washington University, 2010
Master of Strategic Public Relations, School of Political Management
University of Houston, Houston, TX
Completed graduate studies in Speech/Communications
University of Houston, Houston, TX
BA Political Science
PROFESSIONAL AWARDS
. Advertising Excellence Award, Food Business News, 2013.
. Advertising "Top Ten Readership Award from HAPPI magazine, March,
2008
. Advertising "Most Recognized Ad" award from CHEMICAL ENGINEERING
magazine, April, 2008
. Silver Telly award for writing of a historical documentary, 2007
. Bronze Telly award for production of a historical documentary, 2007
. Silver Proof Award from The Public Relations Society of
America/Western Michigan for the "Drive To Zero" employee safety
program
. The Public Relations Society of America "Regional Proof" award for
the "Drive To Zero" employee safety program
. Bronze Telly award for employee television, 2006
. New Product Introduction of the Year for 1999, FOOD PROCESSING
magazine
. Hardy Readership Award for Advertising in CHEMICAL ENGINEERING
magazine, 1995, 1996, and 1997
. Hardy Readership Award for Advertising in HYDROCARBON PROCESSING
magazine 1995, 1996, and 1997
. "Gold Quill Award" for Internal Publications from The International
Association of Business Communicators, 1996
PROFESSIONAL ACCREDIDATION
Public Relations Society of America
Accredited to Practice Public Relations
PROFESSIONAL ACCOMPLISHMENTS
. Led and introduced the Texture Revolution technical and commercial
team.
. Led the introduction of TicaPAN solutions to North America, Europe and
Asia.
. Led the reintroduction of FASTir xanthan gum substitute for industry.
. Introduced the SAFECHEM closed loop cleaning and degreasing system in
North America for metal parts using chlorinated organic solvents in a
safe and environmentally responsible manner, November 2010.
. Introduced Dow UCON GL 320 lubricant for windmills, May 2010.
. Introduced Dow SYMBIO hydraulic fluid, made from canola oil, May 2009.
. GreenChill Award for Dow, The United States Environmental Protection
Agency, September, 2008.
. Introduction of DOWFROST RVR to 3,800 Wal-Mart stores, August, 2008.
. Introduction of Dow ULTRAQUENCH in Asia, July, 2008.
. Introduction of DOWTHERM A for solar energy, Madrid, Spain, April,
2008.
. Qualified Dow for President Bush's National Medal of Technology
leading to
considerable national media coverage for Dow.
. Led Dow-General Motors Hydrogen Fuel Cell for the largest hydrogen
fuel cell demonstration project in the world, at that time.
. Introduced Dow "Super Gel" food additive for Dow METHOCEL, 1999.
. First Dow press tour of Asia, 1999, covering Australia, Singapore,
Hong Kong, Tokyo.
. First trade mission to Ukraine with the U.S. Department of Commerce,
1992 with Dow GENERON SYSTEMS.
. Redefined The Dow Public Report making it an on line offering leading
to Increased coverage and recognition for Dow as a leader in
sustainable development, 2003.
. Led numerous trade show and media events in the following cities: New
York, Houston, Los Angeles, San Francisco, Chicago, Orlando, San
Antonio, Frankfurt, Singapore, Kuala Lumpur, Beijing, Paris, Madrid,
Zurich, Dallas, Nashville, Atlanta, to name a few.
. Led public affairs programs at three different Super Fund sites in
Southeast, Texas.
. Introduced GTE Mobilnet cellular phone service to Houston, Texas 1986.
. Introduced the Ford Aerostar Mini-Van, 1986
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