Marketing Manager
Resume:
Jayne Wesner
**** ********* **** **. ***. ***
Boca Raton, FL 33433
*****.******@*****.***
OBJECTIVE:
Seeking a marketing or sales position where I may utilize my master's
degree, strong analytical skills and Adwords certification to increase
profits and work in a productive work environment.
EXPERIENCE:
eMarketing World - Fort Lauderdale, FL
Online Marketing Manager, 1/2009 - Present
. Created pay per click campaigns utilizing various platforms such as
Google Adwords, Bing, Yahoo and other affiliate networks.
. Researched and called possible leads to increase business.
. Wrote search engine optimized content for websites and blogs and
provided recommendations to increase clients natural search rankings.
. Created link building campaigns for each of my clients to increase
their natural search rankings.
Nightingale Nurses, LLC - Boca Raton, FL
Marketing Manager, (Temporary Position) 5/2013 - 8/2013
. Responded to requests for proposals (RFPs) in an effort to gain
business with various hospitals nationwide.
. Ran social media campaigns to gain online awareness.
. Managed client interaction for search engine optimization and pay per
click advertising.
. Created job postings for super hot jobs to increase nurses awareness
of travel nurse positions.
. Created content and designed, using InDesign, advertising and training
materials.
Infinity Sales Group - Boca Raton, FL
Marketing Analyst, Proofreader and SEO Content Writer, 2/2012 - 04/2013
. Provided extensive analysis of paid search, email marketing, digital
marketing and print campaigns.
. Integrated various search platform data with the company's CRM system
to monitor CPO in an effort to increase growth of the company.
. Assisted Sr. VP of Marketing in the creation of marketing proposals to
gain new clients.
. Proofread all print and digital marketing materials.
. Created search engine optimized blog content for the Infinity DISH
blog.
Mednax - Sunrise, FL
Marketing Coordinator, 11/2010 - 02/2012
. Assisted in the development of marketing plans through marketing
research and analysis of data, such as demographics, volume, etc.
. Worked with marketing specialists in selection of vendors for all
jobs, based on quality control, budget, timing, etc.
. Assisted marketing specialists in copy writing, design and web site
tasks.
. Proofread and created medical marketing documents such as proposals
for new business and advertisements.
. Designed web site and print collateral, using InDesign, to gain new
clients.
Dunhill Vacations - Ft. Lauderdale, FL
Website Content Manager/Internet Marketing Specialist, 1/2009 - 10/2010
. Managed and created website content and monitored performance through
daily analysis.
. Increased internet social networking traffic by 90%.
. Created and managed online marketing campaigns, increasing overall
newsletter sign up conversions by 55%.
. Monitored website ROI using tools such as Google Analytics.
. Developed creative metrics for DunhillVacations.com website.
EDUCATION:
University of Phoenix-On campus
. Master of Business Administration, Marketing
University of Southern Indiana
. Bachelor of Science, Public Relations and Advertising
CERTIFICATIONS:
Search Engine Marketing (SEM) Advanced Certified by Tandem Interactive
http://www.tandem-interactive.com/
Google AdWords Certified
ASSOCIATIONS:
South Florida Interactive Marketing Association Board Member 2008 - 2011
COMPUTER SKILLS:
Microsoft Word, 90 WPM, Excel, Outlook, PowerPoint, Salesforce, Adobe
Acrobat, Adobe Illustrator, Adobe InDesign, Word Perfect, Citrix,
Callminer, HTML, FileZilla, Quark Xpress, ACT!, Demographics Now, Google
AdWords, Google Analytics, Appleworks, Keynote, and all Internet browsers.
Competent on a Mac platform.
Contact this candidate