Manager, Director, Marketing Communications Management

PAUL JOYAL

** ****** *****, *******, * A ***** (H) 781-***-**** (C) 781-***-**** ****.*******@*****.***

Professional Summary

Senior communications professional with a record of accomplishment in creating marketing strategies and tactics that have made a measurable difference in building brand awareness for B2B technology companies including RSA, The Security Division of EMC. Proven success in strategic guidance and hands-on experience in the creation of marketing communications plans designed to help acquire and retain customers. Accomplished in content strategy and development. Successful champion of social media and video production. Enthusiastic leader and excellent writer with a great sense of design and branding. Recognized ability to establish and maintain effective working relationships across cross-functional teams at all levels of an organization.

Skills

Organizational Leadership, Social Media Management, Strategic Planning & Implementation, Thought Leadership, Corporate Branding, Content Marketing, SEM/SEO, Team, Vendor & Agency Management, Client Relations, Crisis Communication

Senior Marketing Consultant

Jan 2011 - Aug 2013 Independent Marketing Services

Reading, MA

Provide strategic and tactical creative services support on a per project basis, including content creation for websites, social media, podcasts and blogs. Current clients include Boston Marketing Labs and Perfecto Mobile, a start-up based in Woburn, MA. Establish and maintain client/account relationships to generate additional projects from current clients. Develop marketing campaigns that align with client goals. Conduct post-program analysis of marketing programs with a focus on providing data-driven marketing insights and recommendations.

Senior Marketing & Communications Manager

Apr 2003 - Jan 2011

RSA, The Security Division of EMC

Bedford, MA

Directed and mentored corporate marketing team and vendors responsible for content management and creation of approximately 100 new and updated product and services collateral annually. Increased ways of promoting RSA brand online by leading global team responsible for strategic social media marketing plan and expanded web presence, generating a 35% increase in visitors. Launched corporate Facebook page, generating 1,000 friends in first quarter, a YouTube channel and multiple Twitter accounts with more than 800 followers in first month. Supervised multiple teams that planned and executed 10-12 annual US trade shows and events. Coordinated qualitative and quantitative measurement of lead generation activity with measurement team, leveraging SEO best practices. Collaborated with cross-functional teams and developed thought leadership programs including Security for Business Innovation Council, an independent group made up of senior security professionals from customer base and Speaking of Security weekly blog and podcast series. Produced and hosted more than 200 podcasts and accumulated approximately 2,000 subscribers via iTunes and RSA website. Managed use of corporate brand and developed guidelines for usage. Served as editor and writer for Vantage Magazine, a customer publication produced twice annually and distributed to more than 20,000 customers and prospects. Developed compelling, relevant and actionable content for RSA's "Voice of the Customer" communities, email marketing programs, webinars and corporate website, including 5-7 videos annually and weekly podcasts.

Corporate Communications Director

Nov 2001 - Mar 2003

Genesys Conferencing

Bedford, MA

Directed external US public relations agency and collaborated with multiple cross-functional teams to create compelling content and integrate programs to reach target audiences using the web, editorial placements, customer stories, speaking engagements and newsletters. Generated approximately 45 media stories, 26 press releases, 10 bylines and 8 speaking engagements in first year. Developed marketing communications plans and collaborated with global marketing team on branding initiatives. Functioned as primary writer for all marketing tools including collateral and press materials. Guided management team in drafting internal and external content, speeches and talking points. Assisted in creating quarterly Desktop Speakers user group webinar series as part of brand recognition program. Managed U.S.advertising agency, created strategic and tactical plans for print and online.

Senior Marketing Communications Manager

Sep 1999 - Oct 2001

NewsEdge Corporation

Burlington, MA

Created collateral and other sales tools to revitalize corporate and product brands and increase sales activity. Collaborated with senior management to develop key messaging for corporate communication. Administered planning of customer user events to improve client relationships. Developed content for website and managed internal global team redesigning site. Managed US trade shows and corporate events including sales kick-off meetings and user group conferences.

Telemedicine Marketing Manager

Jun 1997 - Aug 1999

Partners Healthcare

Boston, MA

Collaborated with network hospitals as marketing consultant to create programs for internal and external constituents. Served as writer/producer of 5 7 videos annually, promoting services of hospitals. Supervised creation of video library featuring b-roll of doctor and patient interviews to support public relations broadcast outreach. Developed patient family communications program and hosted bi-weekly meetings featuring physicians and other hospital leaders as guest speakers.

Manager of Multimedia Communications

Jan 1991 - May 1997

PictureTel Corporation

Andover, MA

Assisted in improving global sales resources by writing key company collateral, presentations and other sales tools. Administered the use of corporate brand and established guidelines for global logo usage. Managed content development for product demonstrations, executive briefings and trade shows. Produced corporate videos for global sales force to raise new business activity. Established first of its kind customer user group, establishing regularly scheduled events and creating targeted content designed to improve customer retention.

Education

Bachelor of Science: Broadcasting & Film Boston University College of Communication

Boston, MA

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