Dear HR Manager
The traditional tools once used to build brand and to engage customers have changed. Modern
technology is about knowing what tools and resources to align business strategy to meet
organization objectives.
As a marketing professional with ten years of experience in marketing technology in energy,
telecommunications, and global marketing research, my knowledge and capabilities to deliver
business solutions has contributed to growth and development of several organizations and
industries.
Some of my achievements include:
• Developed and evaluate online customer experience strategy and roadmap of business groups,
email marketing campaign, life cycle and product launch
• Providing thought leadership and preparing analysis on US imports and exports
• Successful in economic development strategies targeted to specific audiences.
• Successfully researched advertising and new product development of overseas markets.
• Prepared case studies for new markets, industry trend research, business models and developing
markets. Developed content for presentation and communication materials
• Successfully influence leaders and recommended initiatives for managing change
• Demonstrating the importance of system automations for organizations and industry use.
• Researched included; cloud technology, managing assets and merging data from software
platforms such as Maximo and Meridium and other software packages and procedures.
• Extensive training in employee recruitment and assessment
• Demonstrating ability to translate requirements and align people and business strategy to meet
objectives.
• Successfully managed regulatory compliance material for domestic and international locations
• Successfully performed HR orientation with new hires and other administrative functions and
developed programs and events for corporate diversity team
• Extensive knowledge of energy and smart grid technology
.
In addition, strategic thinking and risk management are two of my strengths. I am certain I can have a
positive impact on your organization. If you have any questions regarding my qualifications, please feel
free to contact me. My number is 972-***-**** (h) or you can reach me via email or LinkedIn.
Thank You
Gwenda Jackson
469-***-**** (mobile)
Continue
GWENDA JACKSON
972-***-**** or 469-***-**** email: **********@*****.*** twitter: gweJac
Business Consultant – Project Manager
Accomplished, marketing professional recognized for leading change and building powerful teams among peers.
Experienced building brand using modern technology. Proven ability to drive business culture through talent
development, training and recruiting. Ability to drive differentiation for competitive advantage. Contributor in providing
a diverse perspective on difference issues. Praised for developing business models, identifying audiences and
continued improved business performance. Software - SAP, Visio, Excel, MS Project, Access
CORE COMPETENCIES
Content Marketing Brand Positioning Talent Development Industry Trends
Project Management Product Marketing Developing Strategies
Independent Consultant 08//2011 to present
• Deliver content on complex issues, channel marketing and models for businesses and non-profit organizations
• Advise clients on social and digital media, and other technologies to increase brand visibility and B2B
marketing strategies. Creating blog post, articles, press release, collaboration and consistent messaging of
products
• Deliver functional and concrete analysis for organizational change and bottom line.
• Deliver forecasting of quantitative and qualitative methods, acquisition research and social mobility
US Foods, Garland TX 03/2013 to 07/2013
Warehouse Finance/Accounting and Inventory Control
• Processing daily deposits (checks, money orders), inventory control and customer service. Data entry and
record keeping. Financial reporting using Excel. Transportation/Logistics
Air Liquide Electronics 04/2012 to 08//2012
Environmental Services supporting Texas Instruments (contract)
• Successful in developing HSE to focus on customer needs while eliminating risk.
• Increased team participation by group discussions using mobile devices
• System tracking and P&L of billable services and financial reporting of inventory for all customer sites.
• Performed analysis and recommendations of policy and procedures for Air Liquide HSE
Radiant Systems, Inc. 07/2011 – 12/2011
Environmental Services – Luminant Energy
• Developed procedures in transportation/ logistics for quality customer service to plants and coal
mines.
• Presenting technology solutions to address off-site business requirements
• Developed client billing structure for efficient processing of invoices. Identify potential risk and
provide backup solutions. Issued request for test results on hazardous and non-hazardous chemical debris.
• Developed and streamlined a communications process between power plants and vendors/staff
Occidental Chemical Corporation, Dallas TX 04/2005 – 02/2011
Supply Chain Purchasing
• Processing commercial insurance requirements and documents of vendors and contractors
• Provided training to staff on commercial insurance processing. Requirement groups: plant, marine, aircraft,
engineering. Managed and provided updates on policy and procedure manuals.
• Managing outside vendors, assisting buyers with vendor and supplier information and purchasing contracts.
Successful creating content and acquisition research for organization and industry
• Fleet administration - managed and purchased vehicles. Customer service experience with
contractors and vendors and dealerships. Created databases and managed fleet team site.
Accomplishments
Global market research on industries and consumers, competition analysis, business model research, business
technology, social and digital media networks, market segmentations and retail marketing campaigns, industry
products and brand awareness.
Gwenda Jackson, page 2
City of Dallas
Human Resources – Assistant to Deputy Chief, City of Dallas 01/2004 – 03/2005
• Processed all HR new hire and FLMA documents. Coordinated training for new hires with enrollment and
software registrations. Completed risk assessment for all city employees at assigned locations
• Successfully researched and coordinated relocation of departments for the City of Dallas.
• Responsible for safety procedure updates for city employees working on-site. Recommended ergonomic
changes to several departments including; records, purchasing and code compliance
American Heart Association (contract), Dallas TX 01/2003 – 12/2003
Copyright Specialist - Legal
• Managed all copyright permission request and trademark registrations
• Prepared quotes and pricing information for customers, managed online customer request for agreements and
approvals, created reports and performed research as requested
Verizon Wireless, (Contract) Westlake TX 02/2002 – 12/2002
Assistant to Retail Sales/Marketing Director
• Marketing research and monthly sales presentations for Sales/Marketing Director
• Executed and measured weekly retail marketing campaigns on existing products
• Coordinated department workflow, supervised administrative staff, HR new hire testing, meeting agendas,
preparing committee packets and other administrative duties
• Created daily sales reports on 250 retail stores in North Texas region. Processed invoices and accounting
records using MS Excel. Managed marketing budget for all retail stores and expenses.
Anritsu Telecommunications, Richardson, TX 09/1999 – 10/2001
Assistant to Engineering Director
• Marketing research on competitors, industry test equipment and presented findings to engineering
director and general manager.
• Supervised and trained administrative staff on special projects. Processed new hire documents and
software registration. Monitored import and export shipments assist in processing international and domestic
documentation, government policies and procedures regarding air and ocean transportation.
• Successfully managed Intranet site for R&D. Coordinated updates and technology changes on
webpage. Managed R&D budget and P&L of inventory equipment. Prepared contracts and purchase
requisitions.
Andrew COM Scope, (contract) Garland TX 05/1998 – 09/1999
Marketing Communications Representative
• Conducted monthly marketing analysis on competitors, designed product data sheets and managed database
file. Created marketing material, developed presentation material for domestic and international sales and
forecasting. Coordinated tradeshow events, logistics and marketing budget, prepared import and export
documentation, US government and military guidelines and business development and manage media
relations
Achievements/Andrew COM Scope
Prepared marketing analysis for new business on UAV’s – Board Approved
Designed pricing material for international and domestic sales, created competitor’s database
Initiated new process to be used for tradeshow events
EDUCATION
Prairie View A&M University, Prairie View, TX
Bachelor of Business Administration, Marketing