JENI?A REFUGIDO CASIPIT
** **?A SOLEDAD CASIPIT PLACE 1 BUILDING
BETTER LIVING, SUBDIVISION PARA?AQUE MM PH
(L)+632-*******
*************@*****.***
OBJECTIVE
I aspire to be part of a new organization in a different industry wherein I
could share my experiences in Events, Marketing, Sales, Merchandising,
People and Brand Management.
EDUCATION
March 2010- Present ATENEO GRADUATE SCHOOL OF BUSINESS
MASTER OF BUSINESS ADMINISTRATION
2005-2009 DE LA SALLE UNIVERSITY-MANILA
B.S DEGREE IN COMMERCE, MAJOR IN BUSINESS MANAGEMENT.
DEAN'S LIST: 2ND Term First Honor, SY 08-09; THESIS: Best
Corporate Website & Corporate Social Responsibility';
SCHOLARSHIP: Athletic; LASALLIAN EXCELLENCE AWARDS: Best
Executive Team Head Nominee, Best Executive Team, SY 07-08
1992-2005 COLEGIO DE STA ROSA MAKATI
High School Diploma, March 2005; Top 15 % of the graduating
class
WORK EXPERIENCE
March -July 2013 TRADE MARKETING MANAGER -
CORPORATE SALES GROUP& NATIONAL KEY ACCOUNTS
DIGITEL MOBILE PHILIPPINES INC.(SUN
CELLULAR)
. Performs strategic sales generating events and Trade Marketing support
for Corporate Accounts Team and National Key Accounts.
. Currently handles a management function in conceptualizing,
coordinating, closing, presenting and implementing different sales
generating activities and corporate partnerships.
. Creates programs, promos and exhibits for all dealers of Sun Broadband
and Prepaid products nationwide. This includes Handyman, Robinsons,
RCSI, Generica Drug Store,SM Appliance, SM Department Stores, Cebuana
etc.
. Handles all Corporate Sales Account Assistants & SBW promo personnel
for Fixed Outlets
. Supports the Corporate Sales team with all their Marketing needs from
Merchandising, Promotions, Events and Incentive programs.
. Product Guardian and Brand Developer of Business Solutions
. Manages all Demo Units for both Retail and Corporate Sales groups.
. Team leads the Trade Marketing Team for Corporate Sales Group covering
Northeast, Southwest, Sales Strategic Parternship and National Key
account partners.
April 2010-Feb 2013
TRADE MARKETING MANAGER - SOUTH LUZON & NATIONAL KEY ACCOUNTS
DIGITEL MOBILE PHILIPPINES INC.(SUN
CELLULAR)
. Performs strategic sales generating events and Trade Marketing support
for all South Luzon Shops and Key Accounts for both Retail and
Corporate Sales Team.
. Currently handles a management function in conceptualizing,
coordinating, closing, presenting and implementing different sales
generating activities and corporate partnerships.
. Creates programs, promos and exhibits for all dealers of Sun Broadband
and Prepaid products which include Handyman, Robinsons, RCSI, Generica
Drug Store,SM Appliance, SM Department Stores, Cebuana etc.
. Product Guardian and Brand Developer of Value-Added Services and IDD
for Retail.
. Creates and Implements corporate partnerships, event sponsorships,
sales blitzes, product campaigns, monthly incentive programs, in store
promotions, motorcades, inaugurations and local media exposures for
all Sun Shops in South Luzon.
. Manages the revolving fund and creates Monthly Project Work Plans of
the team.
. Handled the recruitment, training and monitoring of all the Sales
Agents nationwide for the Broadband Agent Program and business
center's promo personnel.
. Successfully launched the In Building Coordinator Program, a postpaid
sales generating program that created 210 activated lines out of the
350 coordinators nationwide.
. Successfully created and launched Sun Broadband Challenge Season 3, a
contest for all business centers to increase motivation in achieving
the sales targets for the month of August.
. Successfully spearheaded the launching of the partnership of Sun
Cellular with a Local Government in General Trias Cavite thru a series
of events during their ''Karakol'' Festival 2010.
. Managed and facilitated the Gatekeeper Program for Retail Management
last 2011 for 2G.
. Spearheaded the Retail Division's Christmas Party 2010.
Oct 2009-April 2010 SR. MANAGEMENT TRAINEE- OFFICER,
DIGITEL MOBILE PHILIPPINES INC.(SUN
CELLULAR)
. Rotated and spearheaded different projects for Retail Marketing,
Budget & Inventory, Business Development & New Business teams.
. Successfully created and launched the Student Entrepreneurship Program
for the Sales Agent Program, which brought in 65 agents (students and
freelancers) out of the 95 applications within the 3 months duration
of the project.
. Presented to Corporations to close sales generating events.
Successfully created and launched the Call Center Invasion in the
National Capital Region for which closed 20 call center events in
Metro Manila.
. Handled the recruitment, training and monitoring of the Sales Agents
nationwide for the Sun Broadband Agent Program.
. Joined University Job fairs in San Beda Manila, Chang Kai Shek, St
Paul Manila & University of the East to recruit Sales Entrepreneurs.
Also facilitated a Sun Cellular sponsored Sales Entrepreneur Seminar
for students.
. Created Merchandising & Publicity support for the Broadband Sales
Agent Program nationwide. Created the SBW Sales Kit for the Sales
Agents
. Handled & made all the Marketing & Sales Project Budget Plans for the
Retail & Corp Sales Divisions for 3 months.
. Supported the Publicity for the Franchise Program of Sun Cellular.
. Successfully spearheaded the Retail Division's Christmas Party 2009.
April 2009-Oct 2009 MANAGEMENT TRAINEE
DIGITEL MOBILE PHILIPPINES INC. (SUN
CELLULAR)
. Handled & Monitored the payroll of the Retail Department
. Interviewed & Screened Customer Service Officer applicants for the
Business Centers
. Became a Sales front liner & Customer Service officer in 4 Business
Centers
(Parksquare, Robinsons Metroeast,Robinsons Galleria & SM Megamall)
. Achieved the highest sales in her retail MT batch in closing postpaid
accounts in the center
. Represented the Retail Division in the JG Annual Event in Crowne Hotel
EXTRA-CURRICULAR ACTIVITIES
2007-2009 EXECUTIVE TEAM HEAD, COUNCIL OF STUDENT ORGANIZATIONS
2007-2009 TEAM CAPTAIN, DLSU TAEKWONDO TEAM- WOMENS
2007 -2008 PROJECT HEAD, ADHOC: ANNUAL RECRUITMENT WEEK 2008
PROJECT HEAD, ADHOC: CSO WEEK 2007
LASALLIAN AMBASSADOR
PUBLICITY HEAD, THE OUTSTANDING YOUNG MEN & WOMEN
BUSINESS AND ECONOMICS STUDENT COUNCIL
2005- Present PHILIPPINE TAEKWONDO ASSOCIATION BATCH 7
PERSONAL BACKGROUND
Born on July 24, 1988 in Manila, Philippines. Spoken Dialects: English,
Filipino & Basic Mandarin. Knowledgeable in all Microsoft programs, Adobe
Photoshop and Macromedia Flash. Interests: People, Events, Marketing, Sales
and PR. Hobbies: Sports, Artistic Make-up, Adventure, Travel and New
Explorations. A multi-talented, highly motivated, pro-active, hands-on
professional with multi-layer of experiences in Events, Marketing, People,
Sales and Brand Management.
REFERENCES
Available upon request.