BILL SMITH
Arlington, Texas 76001 *****@***.***
MISSION: To market and sell products and services to ensure high-quality
customer satisfaction, increase revenues and profits, and allow team
members to learn new skills and grow professionally.
SALES . MARKETING . CUSTOMER SERVICE
THE SCOTTS MIRACLE GROW COMPANY: Arlington, Grand Prairie, and Mansfield,
Texas 10/11-Current
. Lead Sales and Merchandiser, Product Counselor for Home Depot,
Lowes, and Wal-Mart.
. Sales of Scotts' soils, fertilizers, and chemicals, Ortho, Roundup,
and marketing specialist for
SC Johnson's Off Brand products. Also conduct product knowledge
seminars for store associates
and end users on the weekends.
. Increased sales double digit in the 2012 selling season in all
assigned accounts.
L&F DISTRIBUTORS, Dallas, Texas
2/11-10/11
. Category Sales/Sales Management: Product sales to retail outlets in
DFW, East/West Texas
PABST BREWING COMPANY, Arlington, Texas
5/99 - 9/10
Area Sales Manager
. Sales Management: Planned and managed wholesale sales operations for
a leading national beverage manufacturer. Consult regularly with
senior management of distributorships to identify new opportunities
for business development. Develop and implement aggressive marketing
strategies and incentive sales programs to successfully increase
revenues and profits while competing with other beverage
manufacturers. Manage 4-13 wholesalers located throughout the DFW
Metropolis, East and North Texas, and the West Texas/Panhandle area.
Produce annual revenues averaging $11 million to $14 million.
. Financial Operations: Plan and manage an annual co-op advertising
budget of $.4 million to successfully maximize product sales and brand
awareness in the market. Recognized by management for consistently
maintaining the budget and operational costs to meet and exceed
corporate guidelines for profitability and cost control during an 11
year period.
. Inventory Control: Plan, review, and analyze inventories of
distributors to successfully ensure consumers are purchasing the
freshest and highest quality products. Monitor sales daily to ensure
distributors achieve target sales goals in a timely manner.
Achievements:
. Revenues/Profits: Increased annual revenues 50% and per barrel
profits 50% during an 11-year period by repositioning brands,
increasing number of product packages (SKUs) 40%, increasing and
promoting targeted brands, and training productive sales teams.
OLEY DISTRIBUTING, Fort Worth, Texas
5/89 - 5/99
Vice President, General Manager (7/93 - 5/99)
Sales Manager (5/89 - 7/93)
. Sales Management: Manage daily sales and general operations for a
company that distributed a variety of imported and specialty
beverages. Planned and managed sales forecasting to consistently
achieve challenging goals. Developed sales incentive programs with 14-
16 national suppliers. Gross revenues averaged $20+ million annually.
. Training/Staff Development: Recruited, hired, trained, managed,
developed, and evaluated performance of 70+ employees, including 5
Sales Supervisors, 40 sales representatives, and 25 drivers and
helpers.
. Inventory Control: Monitored and controlled inventory to successfully
enhance profitability, reduce inventory costs, and minimize out-of-
date product.
Achievements:
. Revenues/Profits: Managed a team that increased revenues 40% by
increasing product distribution, acquiring a competitor, and providing
exceptional customer service.
PROFESSIONAL DEVELOPMENT
.Scotts Miracle Grow Sales Training, .Manufacturer Sales Training .
Financial Management/Accounting . PowerPoint Presentations .Extensive
Chain/Independent Retail Experience . Operations Management . .Team
Building Seminars . Retail Automotive Management