Product Manager

DAVID RIPPETOE

*** ****** ** * *******, FL *****

941-***-**** Mobile *********@*******.***

SENIOR PRODUCT MANAGEMENT/ MOBILITY EXPERT

Strategic positioning, management, and sales of Saas and mobile software solutions with an

emphasis on new product development, project management, and product lifecycle management.

Talented entrepreneur specializing in managing product development and innovation with

mobile and Saas software applications in the North American and European markets. Strong

record of developing and implementing innovative product strategies across multiple products

and custom solutions that result in market uptake and sales. Proven ability to manage product

development and implementation processes from concept through installed product, with close

attention to budgets, time frames, quality and product specifications. Well-honed presentation

and negotiation skills within a multi-national environment. Core strengths include:

* Strategic & Tactical Market Planning * New Product Introduction & Launches

* New Product Architecture and Specifications * Market-based Pricing Strategies and ROI

* Strategic Alliances and Partnerships * Identifying Direct and Indirect Sales Channels

* Product Refinement & Life Cycle Management * Multi-Tiered Sales & Marketing Strategies

Master of Business Administration - Xavier University 1999 Bachelor of Arts Education

University of Kentucky 1995

PROFESSIONAL EXPERIENCE

MOBILEBITS CORPORATION; Sarasota, FL March 2013 – Present

Senior Vice President of Product Development

Hired and managed in house and offshore development team to create and launch multi

national Android, IOS, and Blackberry 10 mobile application. Also migrated offshore

enterprise .NET Saas application to in house development team. Created and owned the

product roadmap for the company with an annual IT budget of $500,000.

• Delivered native multi lingual IOS and Android app in 8 weeks

• Delivered complete technology overhaul and updates 30% under budget on

projected time

• Managed outsourced development teams in Ukraine and South Africa

PROXIMUS MOBILITY, LLC; Atlanta, GA 2010 to 2013

Co-Founder and CTO

Created initial product concept and started the business from an idea for this location based

consumer engagement software solution company. Bootstrapped the company to get product in

market and helped attain first large customer. Raised $2.8 million in private funding. Primary role

has been setting company and product strategy, managing the development team and supporting

sales. Sold company in April 2013.

• Developed Product strategy and roadmap from inception to Version 3.0.

• Generated $100ks in multi year recurring revenue

• Hired and managed a team of 6 software developers

• Retained and managed offshore contract software developers

• Built out support team and processes

• Developed technical partnerships and integrations to enhance product offerings

INGAGE NETWORKS, Naples, FL 2006 to 2010

Sr. Product Manager

Was asked to move from business development to lead product management at this mid-sized

enterprise SaaS social media software company. Managed a portfolio of social and mobile

software solutions from initial proof of concept to end of life cycle. Reported to the CTO.

• Developed and Managed the Strategy, Planning, and Enhancement priorities for Mobile

Marketing, Social Networking, and Data Warehousing product lines.

• Developed Pricing strategy and ROI analysis for product lines.

• Created the competitive analysis process and output for product lines.

• Developed product documentation process from launch to end of life cycle.

• Established product training process across internal and external channels.

• Participated on the Global Measurements Committee for the Mobile Marketing

Association

MOVO MOBILE, LLC., Sarasota, FL 2005 to 2006

Co-Founder and VP of Product Development

Started the mobile software company from an idea and developed one of the first self service

mobile marketing campaign management system. Raised $500k in equity financing, and hired an

experienced CEO.

• Negotiated sale of company to InGage Networks (formerly Neighborhood America) in 10

months of operations; returning 4 times invested capital

• Generated several hundred thousand in recurring revenue.

• Managed the full product development process from concept to launch – product in

market for 6 years

• Hired and managed on and offshore development team

BOOMERANG MOBILE MEDIA, LLC., Sarasota, FL 2004 to 2005

Director of Product Management

Initial founding team member of one of the industry’s first Mobile Marketing Software

Companies. Executed a number of custom integrations and mobile web and SMS projects for

many large Fortune 500 and multi-national corporations. Reported to VP of Operations.

• Conceptualized and developed requirements for software to satisfy mobile campaign

opportunities.

• Developed implementation plans and managed several domestic and international mobile

marketing projects for multi-national companies

• Led training efforts to support local event based mobile marketing campaigns.

• Managed and lead product integration efforts for third party software integrations.

• Spent six months in Europe managing a large mobile marketing project

• Created processes and maintained documentation for industry compliance

Awards and Organizations

• Mobile Marketing Association Best Cross Media Mobile campaign – Adidas NBA All-

Star 2007

• Mobile Marketing Association Best Overall Mobile Marketing campaign – Adidas

Brotherhood 2008

• Guest lecturer on Mobile Marketing at New York University 2011, 2012

• Pi Kappa Alpha Fraternity 91-94

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