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Sales Director

Location:
Hasbrouck Heights, NJ, 07604
Salary:
150000
Posted:
August 27, 2012

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Resume:

Dennis Gelbaum

** ********* ******, ********* *******, NJ 07604

201-***-****, aav9p5@r.postjobfree.com

www.dennisgelbaum.com

Here are four+ really good reasons why I am the Creative Director you are

searching for:

1. As the Managing Director, Director of Creative and Business Strategy &

Strategic Partnerships, I presently manage 10+ clients, 20+ partnerships and

strategic alliances for ramp it up entertainment - a full service creative

boutique and brand experience agency and multimedia production resource

company.

Most recent clients/projects:

Digicon Media - providing creative and business strategies, project/product

management and focused on corporate investment opportunities, mergers and

acquisitions, evaluating licensing opportunities and leading international

teams to develop web based/multimedia content, engaging apps and inspiring

live, interactive events. Digicon Media created VM2©, the Virtual Marilyn

Monroe and is pioneering the development of global branded avatars. VM2©

will mesmerize global audiences, establishing herself as an internationally

recognized, interactive "digital" personality, contributing to and

participating in the global popular culture.

Sourcetone - providing brand strengthening and business strategies, focused

on product (web, mobile) development, project management, defining/refining

the UX, customer acquisition and retention and growing large scale client

relationships. I was also responsible for developing and executing marketing

plans across all ecommerce and social media initiatives. Sourcetone's

streaming music service provides personalized and customized listening

experiences to benefit moods, activities and health conditions.

It's a pleasure to brainstorm with Dennis, who understands the power of

copy and design. He's a creative powerhouse. Just test him out. For example,

tell him about a project you're working on and he'll return with multiple

(and brilliant) solutions. And being a self-described copy-butcher, I admire

his ability to use words so clearly and powerfully.

Linda Gottfried, Chief Creative Officer, Color, Light & Shadow

2. I work with internal and external teams to create original multimedia

content (and live events) that strengthens brands - connecting and engaging

with consumers and fans in unique and often viral ways - ways that create

loyalty and generate (identify, create and maximize) revenue. From creating

interactive and multimedia websites (that provides brands the ability to

collect and analyze vital consumer and media usage information) to creating,

producing and sponsoring original content for broadcast, web and mobile, to

product placement in all media and creating live events - it is all about

unleashing the power of a brand (s).

3. I have superior project and account management skills. I am extremely

strategic, creative and flexible with an outstanding client orientation. I

have a deep understanding and knowledge of the current digital landscape,

(including web development, online community development, online video

programs and campaigns), emerging media, and trends in interactive

experiences, social media and mobile. I work closely with clients developing

and aligning digital strategies and providing innovative, multimedia

creative solutions - including event development, production and marketing,

social media, digital/interactive marketing, direct response, ecommerce and

public relations. I am focused on creating innovative, engaging, effective

and award winning multimedia work, creating new revenue generating streams

and winning new business!

Dennis is a creative and business strategist who gets things done! I

brought Tha Heights (the Latino Boys Group out of Washington Heights, NY) to

Dennis and almost immediately, he put them together with Bazooka Bubble Gum

and their advertising agency and created a multimedia campaign to feature

the guys in five TV commercials, a music video and exclusive web content.

Dennis directed the five TV spots and co-directed the music video - which

has more than three million views to date! Dennis just sees things

differently than most - and when he says he will do something - he does it

and the results are always fantastic!

(http://www.youtube.com/watch?v=yZXRaVBf0pY)

Patricia Taylor, CEO, Offbeat Entertainment

4. The best way to promote a brand is to tell a compelling story that

resonates to a clearly defined audience. From the campfire to the web,

authentic stories unite communities, build bridges and create connections. I

create content and interactive experiences that inspire and compel people to

be influenced by a brand.

An example - I created, sold, produced and directed an interactive web-based

series, "Get Fit With Alyson" - starring Alyson Stoner - to support the

launch of the Nintendo Wii/Wii Fit. In the first four days of the launch of

our website and Episode One (of seven produced), we made more than 25

million impressions and more than 1.75 million kids joined our club - we

also produced a series "Get Wii Fit With Alyson" - which became the #1

series on the Nintendo Channel! - all leading to sales of the Wii and Wii

Fit that far exceeded goals, projections and objectives.

I am available at your earliest convenience to further discuss my

qualifications and explore the many ways we can help each other and work

together. I can be reached at 201-***-****. Thank you for your time and

consideration. I look forward to meeting you.

Sincerely,

Dennis Gelbaum

Dennis Gelbaum

37 Jefferson Avenue, Hasbrouck Heights, NJ 07604

201-***-****, aav9p5@r.postjobfree.com

www.dennisgelbaum.com

RESUME

My favorite projects include writing/producing a visually stunning

commercial for Alize Bleu, creating/selling/producing/directing 'Get Fit

With Alyson' - a web series supporting the launch of the Nintendo Wii/Wii

Fit, creating a web and mobile based campaign for a jeans company - looking

for the "best ass", introducing a cosmetics company by creating a credit

card that looked like a mirror - looking for the "most beautiful face",

inventing/introducing "FaceLift" - a cleansing pad for men to give their

face a lift after a long day of work/travel, producing a multimedia campaign

for the introduction of Jesse Jeans - "they fit so good they oughta be

outlawed", directing five TV commercials, web based content and a music

video for the re-launch of Bazooka Bubble Gum - the music video, starring

The Heights, has more than three million views!

(http://www.youtube.com/watch?v=yZXRaVBf0pY), creating/producing a live

multimedia interactive event for BASF - introducing the "Color Trends For

The Next Generation" and inventing/introducing the Buddy Light Illuminated

Safety Leash - one of the most successful pet products ever featured in The

Sharper Image!

Experience

ramp it up entertainment, New York, NY

3/2007 - Present

Managing Director, Director of Creative and Business Strategy & Strategic

Partnerships

I manage 10+ clients and 20+ partnerships and strategic alliances for a full

service creative boutique and brand experience agency and multimedia

production resource company. Other responsibilities include:

1. Playing a vital management leadership role - focused on developing,

refining and aligning brand strategies with our client's business goals and

objectives - building client relationships and providing innovative,

multimedia creative solutions including event development, production and

marketing, social media, digital/interactive marketing, e-commerce,

website/app development, brand funded content, corporate sponsorship

opportunities and public relations for clients worldwide.

2. Hiring, training and developing talent - successfully managing a team

of creative and business strategists and project managers, getting people to

work together by leading and managing teams from culturally and

professionally diverse backgrounds, across multiple locations, including

remotely and in other countries.

Most recent projects:

1. Executive Director - Head of Strategy - VIP / Premières Classe services

de production de Concierge - providing project/product management,

defining/refining the UX, website development/launch, mobile content/apps,

social media initiatives, trade show participation, sponsoring live events,

new business development and identifying new revenue streams. This is where

the production industry connects with the finest pre-production, production

and post-production services and resources in the world! Services also

include commercial flight arrangements, private jets, hotels, car rentals

and auxiliary travel arrangements.

2. Executive Creative Director to Digicon Media - providing creative and

business strategies, project management and focused on corporate investment

opportunities, mergers and acquisitions, evaluating licensing opportunities

and leading international teams to develop traditional broadcast, web

based/multimedia content, apps and live interactive events. Digicon Media

created VM2©, the Virtual Marilyn Monroe and is pioneering the development

of global branded avatars. VM2© will mesmerize global audiences,

establishing herself as an internationally recognized, interactive "digital"

personality, contributing to and participating in the global popular

culture.

3. Brand Activist and Marketing Consultant to Sourcetone - providing

business strategies, focused on product (web, mobile) development,

defining/refining the user experience, customer acquisition and retention

and growing large scale client relationships. I was also responsible for

developing and executing marketing plans across all ecommerce and social

media initiatives. Sourcetone's streaming music service provides

personalized and customized listening experiences to benefit moods,

activities and health conditions.

Tribe Pictures/ramp it up entertainment, Chatham, NJ; New York, NY

8/2007 - 8/2009

Managing Director, Executive Creative Director, Director of Brand

Initiatives

Managed the day-to-day business, managing/mentoring sales, account/project

managers, creative, production and post-production staff for a full service

creative boutique and multimedia production resource company. Other

responsibilities included:

1. Focused on achieving profitability and growth goals, sourcing and

developing new lines of business and strategic opportunities, maximizing

revenue and minimizing costs - increased revenue by 45%+, profitability by

40%+, client base by 25%+.

2. Worked closely with clients to refine communication, marketing and

sales strategies. Projects include creating and producing interactive

branding experiences, multimedia, entertainment content and corporate

communication tools - including fundraising and awareness films,

commercials, promos, scripted and reality based series for broadcast

documentaries, web and mobile content, producing interactive 'live events'

and creating sponsorship opportunities for clients.

Highlights included:

Produced/Directed promos for 'Guitar Hero 5', Mixed Messages and

Nintendo DSi

Created and produced an award winning video for KPMG - celebrating

their 'Women and Minorities in the Workplace' initiative.

Created, sold, (to Nintendo), produced and directed the web based

series, Get Wii Fit With Alyson - to help motivate teens to exercise and

make choices to live a healthier lifestyle. Included creating an interactive

website. In the first four days, we made more than 25 million impressions

and 1.65 million kids joined our club!

Wrote and directed multimedia campaign for Special Olympics It Is

Not O K To Use The R Word. (TV, Radio, Outdoor, Print, Internet and

Mobile)

Executive Producer for the 2008/2009 Fundraising and Awareness Films

for Worldfund.

Beaucoup Chapeaux and Talent Solutions, New York, NY

10/2004 - 3/2007

Managing Director, Director of Creative and Business Strategy and

Development

Developed and successfully implemented strategies to generate revenue and

increase profitability - providing the vision for growth - new business

development - and introduced innovative procedures that had a dramatic,

positive impact on gross revenue/profit profit grew by 40%+ each year -

for an independent, outsourced multimedia production department and a

business affairs and talent payment company. Other responsibilities and

highlights included:

1. Provided business strategy and creative direction on projects for all

media - delivering strategically designed and flawlessly executed customer

marketing and consumer promotion programs for agencies and clients direct.

2. Creatively managed account management/business affairs, HR and

Accounting staff, (30 internal and hundreds of freelance/external), created

staff training, education and development programs.

3. Created and launched beaucoup records and beaucoup entertainment -

signed a variety of recording artists and developed and acquired projects

for production and distribution.

4. Created and produced a trend setting and unique web based branding

experience that positioned our client as a 'destination of choice' and

produced non-traditional revenue.

Pegasus Theatrical Inc. (& Political Productions), Southfield, MI

2/2003 - 9/2004

Sr. VP, Executive Creative Director & Executive Producer, Live Events

Supervised event design and production, (festivals, conventions, meetings,

product launches, press conferences, concerts), live remote and studio film,

video and audio production and post production, negotiating contracts

(including talent), rates and overseeing contractors and vendors, union and

non-union, budgeting and scheduling. I also hired, trained and managed

outside sales accounts executives. Highlights included:

1. New Services Introduced to generate NTR - revenue increased by 30%+

2. Winner: 2004 The Seeker Business Web Award

Tourdesign Creative Services/Clear Channel Entertainment

10/1998 - 12/2002

Indianapolis, New York, Nashville, Los Angeles, Chicago, Vancouver

Chief Operating Officer, Executive Creative Director, Head of Production and

Development

Responsible for day-to-day operations, project budgeting and financial

forecasting, (with P&L responsibility), identified industry trends, new

areas of growth and led new business efforts. Growth and profit (from

existing clients, new clients and the introduction of new services) exceeded

all goals, projections and expectations! (35%+ every year!) Other

responsibilities included:

1. Approved all creative work (produced for TV, Radio, Outdoor, Print,

Website Design, Web Content, Interactive Multimedia, Entertainment Trailers,

Sales Reels and managed Creative, Production, Post Production, Client

Services and Marketing Departments.

2. Established (staffed and managed) a website design and web based

content division that generated more than a million dollars in NTR.

3. Supervised the expansion of the company, hired and managed Regional

Marketing Directors in New York, Nashville, Los Angeles and Vancouver.

4. Managed the development and launch of a multimedia content distribution

system that sped up the production/approval process and media delivery -

saving our clients millions of dollars and creating a new revenue stream

that generated millions of dollars in NTR.

Love Advertising, Houston, Texas

10/1996 - 10/1998

Sr. VP, Executive Creative Director

Managed and supervised the Creative Department, (TV, Radio, Outdoor, Print,

Website Design, Web Content, Interactive Multimedia, etc.), Film/Video

Producers, Directed TV commercials, member of the New Business Development

Team and responsible for budgeting and scheduling people and facilities.

Participated in 13 new business pitches, won 8! Growth/Profit exceeded all

projections and expectations. (30%+)

The NAVARAC Film Group, New York, LA, Miami, Toronto, Vancouver

2/1984 - 8/1996

President, Managing Partner, Executive Producer, Director

Responsibilities included people and facilities management, scheduling,

budgeting, forecasting and client management. I directed over two hundred

television commercials, music videos, infomercials, broadcast and

non-broadcast programming, sales promotion and training videos.

Additional Experience:

VP, Executive Producer, BBDO Advertising, New York, NY

VP, Executive Producer, Compton Advertising, New York, NY

Copywriter, J. Walter Thompson Advertising, New York, NY

Special Accomplishments:

Featured in '50 Great Writers You Should Be Reading', by Danielle

Hampson & Don McCauley (2010)

Published (2008) a novel, 'Beyond Reasonable Doubt'.

Published (2006) 'Something About Going Home', a collection of

original poetry with illustrations by Christina Qualiana

Received the Cannes Lion for a series of commercials I produced and

co-directed for BBDO and Black & Decker.

Received the Distinguished Alumnus Award (from American University)

and established the NAVARAC Scholarship...an annual contribution providing

funds, services and resources to help students complete

film/video/multimedia projects.

Received international recognition (25+ awards) for work created and

produced.

http://www.youtube.com/watch?v=yZXRaVBf0pY - Music video I created and

co-directed for Bazooka Bubble Gum - more than 3 million views and

counting!

Education

American University, Washington, DC - BA, Communications



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