** ********* ******, ********* *******, NJ 07604
Here are four+ really good reasons why I am the Creative Director you are
1. As the Managing Director, Director of Creative and Business Strategy &
Strategic Partnerships, I presently manage 10+ clients, 20+ partnerships and
strategic alliances for ramp it up entertainment - a full service creative
boutique and brand experience agency and multimedia production resource
Most recent clients/projects:
Digicon Media - providing creative and business strategies, project/product
management and focused on corporate investment opportunities, mergers and
acquisitions, evaluating licensing opportunities and leading international
teams to develop web based/multimedia content, engaging apps and inspiring
live, interactive events. Digicon Media created VM2©, the Virtual Marilyn
Monroe and is pioneering the development of global branded avatars. VM2©
will mesmerize global audiences, establishing herself as an internationally
recognized, interactive "digital" personality, contributing to and
participating in the global popular culture.
Sourcetone - providing brand strengthening and business strategies, focused
on product (web, mobile) development, project management, defining/refining
the UX, customer acquisition and retention and growing large scale client
relationships. I was also responsible for developing and executing marketing
plans across all ecommerce and social media initiatives. Sourcetone's
streaming music service provides personalized and customized listening
experiences to benefit moods, activities and health conditions.
It's a pleasure to brainstorm with Dennis, who understands the power of
copy and design. He's a creative powerhouse. Just test him out. For example,
tell him about a project you're working on and he'll return with multiple
(and brilliant) solutions. And being a self-described copy-butcher, I admire
his ability to use words so clearly and powerfully.
Linda Gottfried, Chief Creative Officer, Color, Light & Shadow
2. I work with internal and external teams to create original multimedia
content (and live events) that strengthens brands - connecting and engaging
with consumers and fans in unique and often viral ways - ways that create
loyalty and generate (identify, create and maximize) revenue. From creating
interactive and multimedia websites (that provides brands the ability to
collect and analyze vital consumer and media usage information) to creating,
producing and sponsoring original content for broadcast, web and mobile, to
product placement in all media and creating live events - it is all about
unleashing the power of a brand (s).
3. I have superior project and account management skills. I am extremely
strategic, creative and flexible with an outstanding client orientation. I
have a deep understanding and knowledge of the current digital landscape,
(including web development, online community development, online video
programs and campaigns), emerging media, and trends in interactive
experiences, social media and mobile. I work closely with clients developing
and aligning digital strategies and providing innovative, multimedia
creative solutions - including event development, production and marketing,
social media, digital/interactive marketing, direct response, ecommerce and
public relations. I am focused on creating innovative, engaging, effective
and award winning multimedia work, creating new revenue generating streams
and winning new business!
Dennis is a creative and business strategist who gets things done! I
brought Tha Heights (the Latino Boys Group out of Washington Heights, NY) to
Dennis and almost immediately, he put them together with Bazooka Bubble Gum
and their advertising agency and created a multimedia campaign to feature
the guys in five TV commercials, a music video and exclusive web content.
Dennis directed the five TV spots and co-directed the music video - which
has more than three million views to date! Dennis just sees things
differently than most - and when he says he will do something - he does it
and the results are always fantastic!
Patricia Taylor, CEO, Offbeat Entertainment
4. The best way to promote a brand is to tell a compelling story that
resonates to a clearly defined audience. From the campfire to the web,
authentic stories unite communities, build bridges and create connections. I
create content and interactive experiences that inspire and compel people to
be influenced by a brand.
An example - I created, sold, produced and directed an interactive web-based
series, "Get Fit With Alyson" - starring Alyson Stoner - to support the
launch of the Nintendo Wii/Wii Fit. In the first four days of the launch of
our website and Episode One (of seven produced), we made more than 25
million impressions and more than 1.75 million kids joined our club - we
also produced a series "Get Wii Fit With Alyson" - which became the #1
series on the Nintendo Channel! - all leading to sales of the Wii and Wii
Fit that far exceeded goals, projections and objectives.
I am available at your earliest convenience to further discuss my
qualifications and explore the many ways we can help each other and work
together. I can be reached at 201-***-****. Thank you for your time and
consideration. I look forward to meeting you.
37 Jefferson Avenue, Hasbrouck Heights, NJ 07604
My favorite projects include writing/producing a visually stunning
commercial for Alize Bleu, creating/selling/producing/directing 'Get Fit
With Alyson' - a web series supporting the launch of the Nintendo Wii/Wii
Fit, creating a web and mobile based campaign for a jeans company - looking
for the "best ass", introducing a cosmetics company by creating a credit
card that looked like a mirror - looking for the "most beautiful face",
inventing/introducing "FaceLift" - a cleansing pad for men to give their
face a lift after a long day of work/travel, producing a multimedia campaign
for the introduction of Jesse Jeans - "they fit so good they oughta be
outlawed", directing five TV commercials, web based content and a music
video for the re-launch of Bazooka Bubble Gum - the music video, starring
The Heights, has more than three million views!
(http://www.youtube.com/watch?v=yZXRaVBf0pY), creating/producing a live
multimedia interactive event for BASF - introducing the "Color Trends For
The Next Generation" and inventing/introducing the Buddy Light Illuminated
Safety Leash - one of the most successful pet products ever featured in The
ramp it up entertainment, New York, NY
3/2007 - Present
Managing Director, Director of Creative and Business Strategy & Strategic
I manage 10+ clients and 20+ partnerships and strategic alliances for a full
service creative boutique and brand experience agency and multimedia
production resource company. Other responsibilities include:
1. Playing a vital management leadership role - focused on developing,
refining and aligning brand strategies with our client's business goals and
objectives - building client relationships and providing innovative,
multimedia creative solutions including event development, production and
marketing, social media, digital/interactive marketing, e-commerce,
website/app development, brand funded content, corporate sponsorship
opportunities and public relations for clients worldwide.
2. Hiring, training and developing talent - successfully managing a team
of creative and business strategists and project managers, getting people to
work together by leading and managing teams from culturally and
professionally diverse backgrounds, across multiple locations, including
remotely and in other countries.
Most recent projects:
1. Executive Director - Head of Strategy - VIP / Premières Classe services
de production de Concierge - providing project/product management,
defining/refining the UX, website development/launch, mobile content/apps,
social media initiatives, trade show participation, sponsoring live events,
new business development and identifying new revenue streams. This is where
the production industry connects with the finest pre-production, production
and post-production services and resources in the world! Services also
include commercial flight arrangements, private jets, hotels, car rentals
and auxiliary travel arrangements.
2. Executive Creative Director to Digicon Media - providing creative and
business strategies, project management and focused on corporate investment
opportunities, mergers and acquisitions, evaluating licensing opportunities
and leading international teams to develop traditional broadcast, web
based/multimedia content, apps and live interactive events. Digicon Media
created VM2©, the Virtual Marilyn Monroe and is pioneering the development
of global branded avatars. VM2© will mesmerize global audiences,
establishing herself as an internationally recognized, interactive "digital"
personality, contributing to and participating in the global popular
3. Brand Activist and Marketing Consultant to Sourcetone - providing
business strategies, focused on product (web, mobile) development,
defining/refining the user experience, customer acquisition and retention
and growing large scale client relationships. I was also responsible for
developing and executing marketing plans across all ecommerce and social
media initiatives. Sourcetone's streaming music service provides
personalized and customized listening experiences to benefit moods,
activities and health conditions.
Tribe Pictures/ramp it up entertainment, Chatham, NJ; New York, NY
8/2007 - 8/2009
Managing Director, Executive Creative Director, Director of Brand
Managed the day-to-day business, managing/mentoring sales, account/project
managers, creative, production and post-production staff for a full service
creative boutique and multimedia production resource company. Other
1. Focused on achieving profitability and growth goals, sourcing and
developing new lines of business and strategic opportunities, maximizing
revenue and minimizing costs - increased revenue by 45%+, profitability by
40%+, client base by 25%+.
2. Worked closely with clients to refine communication, marketing and
sales strategies. Projects include creating and producing interactive
branding experiences, multimedia, entertainment content and corporate
communication tools - including fundraising and awareness films,
commercials, promos, scripted and reality based series for broadcast
documentaries, web and mobile content, producing interactive 'live events'
and creating sponsorship opportunities for clients.
Produced/Directed promos for 'Guitar Hero 5', Mixed Messages and
Created and produced an award winning video for KPMG - celebrating
their 'Women and Minorities in the Workplace' initiative.
Created, sold, (to Nintendo), produced and directed the web based
series, Get Wii Fit With Alyson - to help motivate teens to exercise and
make choices to live a healthier lifestyle. Included creating an interactive
website. In the first four days, we made more than 25 million impressions
and 1.65 million kids joined our club!
Wrote and directed multimedia campaign for Special Olympics It Is
Not O K To Use The R Word. (TV, Radio, Outdoor, Print, Internet and
Executive Producer for the 2008/2009 Fundraising and Awareness Films
Beaucoup Chapeaux and Talent Solutions, New York, NY
10/2004 - 3/2007
Managing Director, Director of Creative and Business Strategy and
Developed and successfully implemented strategies to generate revenue and
increase profitability - providing the vision for growth - new business
development - and introduced innovative procedures that had a dramatic,
positive impact on gross revenue/profit profit grew by 40%+ each year -
for an independent, outsourced multimedia production department and a
business affairs and talent payment company. Other responsibilities and
1. Provided business strategy and creative direction on projects for all
media - delivering strategically designed and flawlessly executed customer
marketing and consumer promotion programs for agencies and clients direct.
2. Creatively managed account management/business affairs, HR and
Accounting staff, (30 internal and hundreds of freelance/external), created
staff training, education and development programs.
3. Created and launched beaucoup records and beaucoup entertainment -
signed a variety of recording artists and developed and acquired projects
for production and distribution.
4. Created and produced a trend setting and unique web based branding
experience that positioned our client as a 'destination of choice' and
produced non-traditional revenue.
Pegasus Theatrical Inc. (& Political Productions), Southfield, MI
2/2003 - 9/2004
Sr. VP, Executive Creative Director & Executive Producer, Live Events
Supervised event design and production, (festivals, conventions, meetings,
product launches, press conferences, concerts), live remote and studio film,
video and audio production and post production, negotiating contracts
(including talent), rates and overseeing contractors and vendors, union and
non-union, budgeting and scheduling. I also hired, trained and managed
outside sales accounts executives. Highlights included:
1. New Services Introduced to generate NTR - revenue increased by 30%+
2. Winner: 2004 The Seeker Business Web Award
Tourdesign Creative Services/Clear Channel Entertainment
10/1998 - 12/2002
Indianapolis, New York, Nashville, Los Angeles, Chicago, Vancouver
Chief Operating Officer, Executive Creative Director, Head of Production and
Responsible for day-to-day operations, project budgeting and financial
forecasting, (with P&L responsibility), identified industry trends, new
areas of growth and led new business efforts. Growth and profit (from
existing clients, new clients and the introduction of new services) exceeded
all goals, projections and expectations! (35%+ every year!) Other
1. Approved all creative work (produced for TV, Radio, Outdoor, Print,
Website Design, Web Content, Interactive Multimedia, Entertainment Trailers,
Sales Reels and managed Creative, Production, Post Production, Client
Services and Marketing Departments.
2. Established (staffed and managed) a website design and web based
content division that generated more than a million dollars in NTR.
3. Supervised the expansion of the company, hired and managed Regional
Marketing Directors in New York, Nashville, Los Angeles and Vancouver.
4. Managed the development and launch of a multimedia content distribution
system that sped up the production/approval process and media delivery -
saving our clients millions of dollars and creating a new revenue stream
that generated millions of dollars in NTR.
Love Advertising, Houston, Texas
10/1996 - 10/1998
Sr. VP, Executive Creative Director
Managed and supervised the Creative Department, (TV, Radio, Outdoor, Print,
Website Design, Web Content, Interactive Multimedia, etc.), Film/Video
Producers, Directed TV commercials, member of the New Business Development
Team and responsible for budgeting and scheduling people and facilities.
Participated in 13 new business pitches, won 8! Growth/Profit exceeded all
projections and expectations. (30%+)
The NAVARAC Film Group, New York, LA, Miami, Toronto, Vancouver
2/1984 - 8/1996
President, Managing Partner, Executive Producer, Director
Responsibilities included people and facilities management, scheduling,
budgeting, forecasting and client management. I directed over two hundred
television commercials, music videos, infomercials, broadcast and
non-broadcast programming, sales promotion and training videos.
VP, Executive Producer, BBDO Advertising, New York, NY
VP, Executive Producer, Compton Advertising, New York, NY
Copywriter, J. Walter Thompson Advertising, New York, NY
Featured in '50 Great Writers You Should Be Reading', by Danielle
Hampson & Don McCauley (2010)
Published (2008) a novel, 'Beyond Reasonable Doubt'.
Published (2006) 'Something About Going Home', a collection of
original poetry with illustrations by Christina Qualiana
Received the Cannes Lion for a series of commercials I produced and
co-directed for BBDO and Black & Decker.
Received the Distinguished Alumnus Award (from American University)
and established the NAVARAC Scholarship...an annual contribution providing
funds, services and resources to help students complete
Received international recognition (25+ awards) for work created and
http://www.youtube.com/watch?v=yZXRaVBf0pY - Music video I created and
co-directed for Bazooka Bubble Gum - more than 3 million views and
American University, Washington, DC - BA, Communications