Sr. Marketing Manager
Resume:
Leslie Hyden Scheer
Lago Vista Texas 78645
***********@*****.***
** ***** ** ******** ********* and Advertising Experience:
• Multi-channel marketing management for B2B and B2C
• Successful account management skills
• Excellent communicator and organizer
• 15 years experience is direct mail including acquisition and retention
• Tradeshow management
• Creative and brand management
• Promotional copy writer
• Knowledge of database management
• Ability to work independently and with others as part of a team with integrity, professionalism, and dependability with exceptional interpersonal communication skills
• Proficient in executing detailed projects for major corporations with critical decision-making skills
360training.com, Austin, Texas
October 2008 – Present
Senior Marketing Manager
• Manager of all direct mail marketing campaigns for both B2B and B2C including multiple versions for multiple lines of business, landing pages, list procurement, list hygiene, copy writing and creative direction
• Manager of all tradeshow marketing and logistics
• Manager of all print ads
• Manage to budgets and timelines
• Supervisor of assistant marketing staff
Huawei Technologies, Richardson, Texas
May 2008 – October 2008
Marketing Manager
• Execute tradeshows, forums, and conferences
• Work with creative designers and coordinate production of marketing brochures, ads, and other collateral
• Organize Huawei internal company events such as parties, picnic, etc.
Epsilon, Irving, Texas
August 2007 to March 2008
Senior Account Executive
• Successfully manage direct mail and email marketing projects for a major financial lending account for Epsilon
• Primary liaison between client and all internal team members
• Manage budgets, timelines and all facets of a direct marketing project
• Understand and manage factors related to account profitability, client satisfaction and client retention
• Contribute to account growth by identifying opportunities to increase revenues and improve internal processes
Javelin Direct, Irving, Texas
January 2006 to August 2007
Senior Account Executive
• Managed a portion of a major telecommunications retailer direct mail account for Javelin
• Primary liaison between client and all internal team members
• Coordinated creative and production teams to delegate projects
• Manage multiple projects with increasing levels of complexity
• Maintained frequent client interaction
• Accomplished all project deadlines on time
• Developed project cost estimates
• Reviewed creative work plan and creative execution
• Reviewed data processing specifications and reports to ensure accuracy and database integrity
• Worked with analytics team to prepare results for all projects
Alliance Data, Dallas Texas
October 2000 to January 2006
Corporate Brand and Marketing Manager
• Helped to develop and maintain the corporate brand image
• Developed, recommended and managed Marketing budget and plan for specific Line of Business
• Identified and developed new sales tools to improve the effectiveness of the sales process
• Developed market segmentation and assessment studies by industry
• Maintained current information on top prospects and identified potential opportunities based on competitive intelligence
• Managed ad agencies for creative and production needs for company-wide marketing efforts
• Managed tradeshow and event projects
• Provided additional support for presentations used for sales calls, conferences and executive presentations
• Worked with sales to develop contact and/or sales strategies
• Worked with senior management to gather input for projects and programs
• Successfully presented and sold ideas and concepts to senior management
Marketing Account Manager
• Managed direct marketing programs for one of Alliance’s most important clients
• Successfully managed new account acquisition and retention programs
• Developed marketing plans with regards to retail traffic building and new business development
• Developed budget within client’s goals for successful campaigns
• Participant of the “best vendor” award selected by my client
Citigroup, Irving, Texas
June 1995 to October 2000
Marketing Manager
• Was given the challenge and responsibility of generating $210 million in new personal loan and real estate volume for the over 1,500 branches
• Planned for yearly projections and quarterly programs
• Tracked results for each program
• Managed relationships with petroleum Marketing Executives
• Executed acquisition and retention direct mail marketing campaigns for credit card products such as Unocal 76, Amoco, Texaco and Phillips 66 co-branded bank cards
o Managed timelines, budgets, and the development of task plans
• Managed production aspects of ad agency relationship
• Played key role in the launch of the Phillips 66 MasterCard product, including direct mail and point of sale gas station location advertising collateral materials
• Coordinated with Corporate partners to manage business-to-business trade shows
1984 – 1995 – held positions in office administration and marketing focused in the medical, oil and gas, printing and publishing industries.
Education
MAY, 1984 B.B.A., University of Texas at Arlington
Awards and Special Interests
Alliance Data Chairman’s Excellence Award – 2005
American Red Cross Disaster Relief Volunteer since 1999, Katrina Shelter Manager 2005
Committee Member for American Red Cross fundraiser 2000 – 2005
Alumni member of Alpha Chi Omega
Committee Chair and Event Coordinator for Arlington Boys and Girls Club fundraiser in 2005 and 2006
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