Sales Manager

FREDERICK NOVINGER

**** *** ** **** ****** • Henderson, NV 89044 • 805-***-**** • *********@*******.***

Executive Director ~ General Manager ~ Resorts & Hotel Management ~ Vice President of Operations

EXECUTIVE PROFILE

Highly accomplished, results-driven Senior Executive with consistent record of increasing revenue and profitability throughout career. Special expertise in directing corporate and business operations in retail, resort, and hotel sectors. Produced market share, EBITDA, and sales growth at every position held. Adept at leading culturally-diverse teams, administering budgets as large as $86M, and delivering major increases in customer satisfaction and operational performance. Superior negotiation, project/product management, and business unit development skills. Multi-lingual.

KEY SKILL SETS

Operations Governance • P&L Management • Change Management • Staff Retention • Team Building

Strategic Planning • Contract Negotiations • Process Improvement • Event Management • Purchasing

Promotions & PR • Facility Management • HR Management • Sales & Marketing • Risk Management

Vendor Sourcing • Technology Implementation • Inventory Control • Problem Solving • Cost Control

PROFESSIONAL EXPERIENCE

P&N, INC., DBA - SOHO FASHIONS, Honolulu, HI 2008 - 2010

President / CEO

Established and oversaw women’s apparel company. Created corporate vision and strategic direction, developed business plans, and managed product development, financials, sales, marketing, P&L, and branding. Led pre-production of style categories and approved samples for production. Contracted with manufacturers and suppliers in US and Korea. Hired and supervised staff. Negotiated agreements with more than 9 manufacturers/suppliers and 20 retailers. Performed marketing and promotions.

• Grew sales from zero to >$300,000 in less than one year.

• Exceeded financial and margin goals by 15% through effective operations management.

• Developed and implemented highly successful marketing and business development plans.

WAIKIKI RESORT HOTEL, Honolulu, HI 2003 - 2008

Vice President & General Manager

Directed all business and financial operations for 3-Diamond property comprising 296 rooms, four premier retails shops, spa, two themed restaurants, and 6,000 sq. ft. of convention space. Supervised staff of eight direct and 134 indirect reports (union and non-union). Set strategic goals.

• Improved revenue flow $2M per year (23%) by improving exposure through innovative global and national sales and marketing strategies.

• Grew market share 9% through global agreements with major tour agencies.

• Exceeded $19M budgetary goals and delivered 80% flow through.

• Cut maintenance costs 18% and energy costs 8% by updating HVAC, infrastructure, and layout.

• Planned and managed $11M renovation and directed design and launch of resort’s spa.

• Produced 9.2OSAT score by leading priority-one service training programs and mystery shoppers.

• Cut food/beverage costs $60,000 through innovative menu development and by improving inventory control. Also negotiated better pricing with vendors.

• Enhanced profitability by lowering insurance premiums 20% ($26,000) per year.

• Successfully negotiated two comprehensive union labor contracts.

Frederick Novinger • Page 2

HOLIDAY INN VENTURA BEACH RESORT, Ventura, CA 2002 - 2003

General Manager

Managed 3-Diamond, 260-room beach front resort with 16,000 sq. feet of convention space, two restaurants/lounges, business center, and fitness facility. Supervised staff of 125, with seven direct reports. Oversaw all business operations and P&L. Administered $8.1M budget.

• Produced record revenues, exceeding $12M for year (30% over projected goals).

• Introduced new yield management techniques and sales and marketing strategies.

• Achieved major growth in customer service, loyalty, and housekeeping scores.

ADAM”S MARK, Denver, CO 2000 - 2001

Executive Assistant Manager / AGM

Managed all business, marketing, and financial operations for 4-Diamond, 1,225-room property with 133,000 sq. ft. of convention space, three restaurants, three lounges, retail shops, and Cleveland Office Building. Directed regional yield management activities. Supervised 1,837-person workforce.

• Increased sales from $37.5M to $42M by increasing marketing and promotions.

• Grew occupancy levels 6% and top line revenues 11% through advertising and direct mail.

• Achieved 15% increase in guest services scores through training, employee feedback monitoring, personal incentives, and greater emphasis on personal accountability.

• Lowered banquet payroll costs 6% by re-working setup procedures.

FLAMINGO HILTON, Las Vegas, NV 1996 - 2000

Rooms Division Manager

Oversaw Entertainment, Health Spa & Fitness Center, Business Center, Mailroom, Transportation, Front Desk, Bell Desk, Laundry, Housekeeping, Reservations, Uniforms, and Valet departments for 3-Diamond casino with 3,626 rooms, casino, restaurants, and convention space. Executive Committee Member. Member of Flamingo Hilton and Bally’s Hotel Casino Sales & Marketing Committee.

• Delivered $86M in profit from Rooms division alone, and increased occupancy from 82% to 87%.

• Consistently exceeded all sales and marketing goals each year.

• Increased profitability 4% by aiding in creation of Food & Beverage inventory guidelines.

• Project Managed installation of Lodging Management System for two hotels.

• Slashed reservation costs 6% by integrating hot line and guest reservations.

• Improved service ratings 9% in union environment through training and incentives.

CAREER NOTES: Previously held position of Director of Front Office Operations, FLAMINGO HOTEL, Laughlin, NV (1990-1996). Details available on request.

EDUCATION

BBA in Business Administration, Mesa State College, Grand Junction, CO

PROFESSIONAL DEVELOPMENT

International Marketing, International Corporate Finance, Hotel/Resort Management, Global Business, Serve Safe Certification, Hilton Personnel Management Certification, Zinger-Miller Leadership, others

ADDITIONAL INFORMATION

Technical Skills: MS Office, LMS, HIS, Fidelio, OPUS, Micros-POS, Squirrel, ACD, ACT, Delphi, HERO, Publisher, Lotus Suite/Works

Languages: Conversational Japanese & Korean

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