Marketing manager

COLLEEN WALSH

Address: *** **** ****, **** *********, New York 11731

Mobile: 631-***-****

E-mail: *********@*****.***

MARKETING MANAGER

QUALIFICATIONS SUMMARY

Decisive and competitive marketing professional with hands-on experience in the areas of marketing communications and management, event marketing and production, and online marketing. Equipped with broad-based background in branding, marketing campaigns, and travel. Comfortable at performing both individual and collaborative responsibilities, complemented with adeptness in providing strategic corporate direction to enhance public image and promote product-line services.

- Interested in pursuing a challenging marketing management position to effectively utilize knowledge and skills gained from education and work experience.

- Utilize marketing strategies in developing innovative processes that optimize corporate profitability and organizational efficiency while minimizing expenses.

- Display superior leadership skills in achieving aggressive goals and driving the evolution of concepts into achievable plans.

- Demonstrate exceptional analytic, presentation, negotiation, and communication skills; expert at building top-producing relationships with customers and business partners.

PROFESSIONAL EXPERIENCE

HONEYWELL, MELVILLE, NY | 2008–PRESENT

Marketing Specialist, Expositions

Oversee all aspects of planning, development, and execution of event marketing strategies and initiatives, from inception through implementation within diverse industry, for all 50 expositions and executive negotiations. Conduct research regarding industry competition to refine and strengthen marketing techniques. Expertly handle annual budget of $2.5M for all programs.

- Performed contract negotiations with all promotional, advertising, and event service providers.

- Led efforts in the development of ADI Expo events website: www.ADIglobal.us, by working with 3rd party company and designed online registration website for all customers.

- Maintained webpage, post-registration URLs, web design, and expo description through use of SharePoint.

- Designed, developed, launched, and utilized a voice of the customer survey that was sent to more than 20,000 customers annually.

- Reviewed and analyzed survey results which used to build a better program and reach new customers.

- Successfully organized event and awarded as the “go to event” of the year.

- Traveled extensively throughout the United States and Canada.

- Redeveloped and strengthened the presence of Honeywell across Canada; worked in collaboration with all branches across Canada to generate profit by developing a cohesive process for all responsibilities and supported events with marketing materials and signage.

- Effectively utilized various resources and marketing tools to generate business contacts.

- Held responsibility for the $2.4M of incremental sales generated from last year’s events.

CLARE ROSE, MELVILLE, NY | 2007–2008

Account Manager

Held full responsibility in monitoring the promotion of portfolio of products to various customers. Communicated and updated clients with regard to all new products. Took charge of managing all aspects of the top 50 high volume accounts on long island. Ensured events on site were successfully executed by cooperating with top tier key accounts.

- Prospected and utilized new marketing opportunities within existing markets to drive sales growth.

- Supervised and trained all new employees on marketing initiatives and visual merchandising.

Contemporary Marketing Representative

Dealt with merchandising special events and consumer sampling.

- Drove market share increase by designing and carrying out innovative marketing ideas.

- Adhered to program guidelines in overseeing trade spending and promotional products budgeting.

MEGA EVENTS PROMOTIONS, PHILADELPHIA, PA | 2006–2007

Marketing Coordinator

Prepared and compiled follow-up reports consisting of photos of all events. Handled and coordinated in delivering product samples to pre-determined target markets in order to enhance company initiatives.

EDUCATION

Bachelor of Science | 2007

Double Major in Business Management and Management Information Systems (MIS)

LA SALLE UNIVERSITY, PHILADELPHIA, PA

PROFESSIONAL TRAINING

Six Sigma Training

TECHNICAL SKILLS

SharePoint and Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)

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