About:
• Contract: 6 months
• Location: Columbus, OH (onsite)
The Role:
• Champion the Digital agenda and its impact to senior leadership and our business partners
• Have an informed opinion on business priorities and applies a digital lens to solutions and member engagement opportunities
• Coordinating across business silos and disseminating changes across the organization
• Compiling and analyzing industry and geographical reports to promote product sales
• Conceptualization and development of ideas for features and new offerings
• Champion new digital marketing initiatives designed to enhance the overall customer journey
• Plan, spec, and push through bug fixes, website enhancements, and optimization tests from start to finish, based off overall company objectives
• Further develop our automatic email marketing campaigns to champion the customer journey at every touch point (from acquisition, to shopping, to purchase, to retention). Analyze and report on
• KPIs around website traffic, conversion rates, AB testing, pay per click,, and provide recommendations for continual improvement
• Conceptualize, scale, pre-produce, and oversee compelling digital productions
Qualifications:
• Must have 10+ years of experience
• Proven hands-on experience with Youreka (Salesforce native app) - form design, logic, offline/mobile configurations, and deployments.
• Proficiency in HTML, CSS, JavaScript, and integration APIs (REST/SOAP).
• Experience with CRM workflows, automation, and digital marketing tools (e.g., Marketing Cloud, Pardot, HubSpot, etc.).
• Familiarity with data analytics, A/B testing, and conversion optimization