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VP, Merchandising & Retail

Company:
BSE Global
Location:
Manhattan, NY, 10261
Posted:
December 03, 2025
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Description:

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BSE Global (BSE) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

Summary

The Vice President, Merchandising & Retail will be responsible for setting the vision and strategy for BSEs evolving retail and merchandising business. The role will develop a highly adaptable and scalable long-term blueprint for a retail operation that includes Nets & Liberty merchandising, private label brands, onboarding merchandising capabilities for new BSE businesses, third party collaborations and both in-venue & in-market physical retail.

The Vice President will lead a team and be responsible for setting goals/KPIs, architecting measurement and reporting frameworks and utilizing insights to best deliver results against business objectives, in concert with our operating partner. The individual should bring a wealth of retail experience, operational expertise and a deep base of industry relationships to continuously optimize the omnichannel consumer experience, align assortments with BSE brand priorities and elevate design, quality & accessibility. The individual will have proven success in driving operational efficiencies, brand building and fueling commercial opportunities.

What You Will Do

Lead a high-performing team focused upon strategic planning for Nets & Liberty merchandising across retail and e-commerce, ensuring we achieve desired goals and outcomes

Collaborate with our operating partner to govern integration model, lead quarterly business reviews, set sales projections, establish pricing models and craft annual programming calendars

Steward inventory planning and the open-to-buy process, in concert with our operating partner

Work to consistently optimize the in-venue retail experience: analyzing the fan journey, technology, wait time, check-out, store layout, product assortments, etc.

Develop a strong feedback loop to integrate consumer insights into our strategy, influencing how we approach product development, inventory planning & in-venue experience

Work with NBA & WNBA executives to ensure the Nets and Liberty are maximizing retail opportunities and leveraging best-in-class practices & products

Craft commercial and product development plans for private label brands, Nets & Liberty entertainers and new BSE properties, inclusive of licensing opportunities and IP extensions

Liaise with our operating partner and Global Partnerships department to identify, negotiate, implement and co-market best-in-class partnerships with leading retail brands and collaborators

Coordinate with Marketing and Communications teams to develop retail marketing & PR strategies and tactics for each brand, launch & collection

Oversee operational elements such as RFP processes, warehouse space and vendor relationships

Explore retail business extensions inclusive of in-venue retail, new product lines and licensing opportunities

Partner closely with the DAI and Finance teams to establish rigorous standards for and deliver comprehensive reporting/analysis to senior leadership on business operations and performance

What You Will Bring

15+ years of experience across retail, visual merchandising and/or licensing industries

Extensive experience leading omni-channel merchandising in complex environments, with demonstrated success driving efficient operations, product development and revenue growth

A proven track record of success in driving retail performance, growth and operations for leading brands, retailers and/or licensees

Understanding of the licensing business and experience working within lifestyle & sports sectors, is a major plus

Background in negotiating deals and contracts across retail, licensing and vendor agreements

Excellent relationship building skills and a strong network of contacts across Product Manufacturers, Retailers and Licensees

Who You Are

Thoughtful teammate and solutions-oriented executive, capable of addressing & resolving business issues and influencing key stakeholders to align around shared goals

Creative individual who loves to innovate and bring unique new products to market

Agile, and motivated by a fast-paced and consistently evolving, matrixed environment

Analytical minded, data-driven decision-maker

Excellent attention to detail, project leadership and operational acumen

Strong, oral and written communicator, including ability to clearly present ideas

Stay up to date with industry trends and use this knowledge to inform business strategies

SALARY RANGE

$185,000 - $220,000

WORK ENVIRONMENT

Works primarily in an office environment. You will be expected to attend games and other events on evenings, weekends and holidays.

We are an Equal Employment Opportunity (EEO) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Spectator Sports and Entertainment Providers

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