Senior Trade Activation Manager

No.

Key Activities

Results

1

Regional Strategy Execution & Channel Leadership

Customize and implement national brand & trade strategies in alignment with local consumer & customer insights & regional market realities (urban vs rural, channel mix, consumer behaviors).

Monitor and steer local execution through monthly drumbeat and regular market visits, identifying growth levers and ensuring ICP alignment.

Act as the “voice of region” in national forums, providing feedback on feasibility, competitiveness, and results.

Advise HOS and Sales/Trade HO for relevant commercial actions based on local consumer and customer understanding, and context of business, across all commercial levers (SP, Retailer promotion, Tied Up, POSM, Trade promotions, Activations…)

Business KPIs delivered (Market shares, volume, Fixed costs…)

Quality of executions for all commercial activities

2

Lead Execution of Regional ICP to ensure business delivery

Partner with Sales to deliver topline targets, aligning off-trade and on-trade plans.

Drive ROI-focused activation with clear tracking and continuous improvement.

Translate national strategies into regional execution excellence.

Own POSM deployment, in-outlet visibility standards, and communication campaigns tailored to regional tastes.

PICOS Performance tracking